Board 8 > All-Purpose Wrestling Topic Part 500: The Posting Business

(+) Yeah! (+)

scarletspeed7 posted...

A single ratings point is equal to 1% of households. In a demo, a ratings point is equal to 1% of that demographic.

Right but I don't get how two percentages smaller somehow produce a bigger number. If you give me .21% of a pie and then .28% of another pie, I don't know how you get to having .29% of two pies.

---

Imagine you're WWE. You say you need to put on the best show you can possibly put up. You bring out Shane. You bring in a new faction. You do this brand new wild idea the RAW Underground. Your numbers improve despite odds.

And then you get beaten by your competition that hasn't been around for a year on your flagship show in the demo.

Because more younger people wanted to see Zack Ryder and Eric Bischoff.

---

TheRock1525 posted...

Right but I don't get how two percentages smaller somehow produce a bigger number. If you give me .21% of a pie and then .28% of another pie, I don't know how you get to having .29% of two pies.

Great question, and I admit I don't know the answer there, unless the difference in the two pies' total sizes makes that work, or perhaps there is a lack of data on genders that leaves part of the age group unsegregated there.

---

PrivateBiscuit1 posted...

Because more younger people wanted to see Zack Ryder and Eric Bischoff.

God, after what he did with TNA I fucking hope not.

I'm curious how the quarter hour breakdown will go.

---

scarletspeed7 posted...

Great question, and I admit I don't know the answer there, unless the difference in the two pies' total sizes makes that work, or perhaps there is a lack of data on genders that leaves part of the age group unsegregated there.

Yeah, because it's not just AEW, Guy's Grocery Games pulled a .18 overall in 18-34 but a .16 for females and .14 for males.

---

TheRock1525 posted...

I thought the demo was 18-49.

Also ratings kinda confuse me.

RAW's third hour produced a .25 in 18-34, with a .20 for women and a .29 for men.
AEW produced a .29 in 18-34, with a .21 for women and a .28 for men.

The demo is 18-49 yes

18-34 is still a valued secondary demo though

And check again on those ages. Some of them are M 12-34 and F 12-34, not 18-34 like the other number in that section

Thats how those numbers dont add up for you
---

Jakyl25 posted...

The demo is 18-49 yes

18-34 is still a valued secondary demo though

And check again on those ages. Some of them are M 12-34 and F 12-34, not 18-34 like the other number in that section

Thats how those numbers dont add up for you

Ah! I see now, so yeah that makes sense then.

---

For reference

http://www.showbuzzdaily.com/wp-content/uploads/2020/08/Final-Cable-2020-Aug-05-WED.png
---

TheRock1525 posted...

God, after what he did with TNA I fucking hope not.

I'm curious how the quarter hour breakdown will go.

Easy E is a great entertainer but awful at anything behind the scenes. I'll watch Bischoff anytime so long as he doesn't have a hand in anything important.

---

It will never not amuse me how hard it is for AEW to ever win 50+ though

I think it happened once
---

Yeah I was looking at the same chart.

Also, it seems we're settling in to what I thought the numbers would largely be at the beginning of the "war" which was AEW in the 900k-1m range to NXT's 700k-800k.

Especially since AEW is getting advertised heavily by NBA basketball right now.

---

Matt Jackson is going to get that 50+ demo. I believe in him.

50+ Seconds for 50+ will rope them in. Especially with Christopher Daniels helping out.

---

Chris Daniels should just perform his Waterworld show from Universal Studios. That would be a 50+ performing a film catering to 50+s.

---

---

Colts Kicker Pat McAffee has accepted Triple He's challenge!!!!!!

...For a match with Adam Cole.

https://twitter.com/WWEonFOX/status/1291486730176966662?s=19

---

Jesus Christ Brandi. The literal person in charge of the AEW Women's division saying this.

https://twitter.com/TheBrandiRhodes/status/1291394958734360579?s=19

---

Are we sure Brandi isn't a WWE employee?


---

Doesn't help when AEW doubled NXT in F 12-34 while featuring a grand total of 3 minutes of women's wrestling.

---

In their defense, most of the women are doing filming for the tag tournament for these tapings, so I can see why they're not trying to overbook them right now.

But them not advertising the tag tournament when it's been doing great in terms of viewership is weird.

And they were centering their women's division around a lot of people who can't come to the states now or are outright injured.

It's been a rough time for them, but they can figure out SOMETHING to include more women's stuff.

---

PrivateBiscuit1 posted...

In their defense, most of the women are doing filming for the tag tournament for these tapings, so I can see why they're not trying to overbook them right now.

This would make sense if this wasn't a reoccurring theme.

I believe the past 4 AEWs have featured 6, 5, 5, and 3 minutes of women's wrestling.

They basically don't want to take the ratings hit of prolonged women's wrestling matches for now. Which I don't fault them, when they're routinely winning the ratings war with NXT. And women still struggle with western audiences thanks to years of being told they were the piss break match from WWE/WCW/ECW/TNA so even when the division is presented well (like NXT) it still isn't great for ratings.

---

Yeah, but they had a lot of ideas and storylines set up before the pandemic locked people out of appearing and then they had horrible luck with injuries. There's been a stoppage of at least half a dozen women's storylines since the pandemic started.

I'm glad they have the tag tournament going on to help develop them so they can get feedback--at least the ones that are around.

---

Either the Brandi tweet is gone or twitter is being more uncooperative than usual- what we talkin' 'bout?

---

This is the first tweet I could find with it capped. Lol

https://twitter.com/whatusaymark/status/1291521482179383297?s=19

---

Okay, the Brandi tweet may have been kinda silly, but this guy that capped it is an even bigger moron with that reply.

---

Yeah, I wasn't willing to look any longer for one without a dumb commentary on it. lol

---

Oh, Brandi disabled her account.

Freaking yeesh.

---

She done Seth Rollins'd herself.

---

I mean...she better. Say what you will about WWE's homoginized, safe, antagonistic product, but they are VERY committed to their women's division, and in most cases, keeping them at a high level or at least respected. Not sure what is about how AEW and WWE swapped priority levels of their women's and tag division's importance...but it is kinda weird.

Brandi doesn't give a shit about women, and Vince doesn't give a shit about people being together doing awesome things together. Maybe they can go run their own federation and then AEW and WWE can figure out how to make EVERYTHING important.

---

PrivateBiscuit1 posted...

Yeah, but they had a lot of ideas and storylines set up before the pandemic locked people out of appearing and then they had horrible luck with injuries. There's been a stoppage of at least half a dozen women's storylines since the pandemic started.

I'm glad they have the tag tournament going on to help develop them so they can get feedback--at least the ones that are around.

One thing that indicates theyre trying to try out new people is that both Nyla and Ford are both out, that's two of your four heavy hitters.

---

WWE has made everything unimportant. Does that mean everything is of equal importance?

---

Steiner posted...

i think this is the first time I saw... either of these teams
https://www.youtube.com/watch?v=01T3SG4nVAM

This match was extremely fun. Thank you for sharing it with me!

re: Brandi

I think she cares about women to an extent. She's making this women's tag team tournament, which is honestly just a good idea all around to help build the women currently in the division and ones they are looking at. It's good that these matches that may or may not end up bad aren't on live TV, but they're gaining traction online. The women's division was starting to build up before the pandemic and then the injuries after the pandemic made it harder for them. They're trying their best while being handicapped while still trying to save spots for the other women when they can return.

The problem is a rather vague and somewhat predatory-looking AEW Heels thing, which seemed like a fun idea when they did it until they decided to monetize it in a way that's expensive and also half-assed. Like you couldn't spend more time workshopping this and offering more stuff? Give a monthly subscription to it and a yearly one? It was just really, really poorly done and when Brandi was questioned on it, she had very poor answers and seemed to contradict things that are actually in the description for this AEW Heels thing she's trying to sell.

This is beyond the fact that I don't know that Brandi really understands wrestling, or who are good wrestlers. The AEW Women's Division has seemed a lot... I dunno, barren in terms of women with good backgrounds right now. I'm hoping for some surprises in the women's tag tournament, but they could have done a lot better. People like Penelope Ford have come a LOOOOOONG way from their debut, but some more ring generals in there would really help. I'm sure we could collectively name a lot of women who we would say would be a good fit that can help teach the other women.

And it's just stuff like the Nightmare Collective which was just the absolute drizzling shits. Just awful. When she buries fellow wrestlers. Collectively, people agree that most of Brandi's ideas suck. And now she's doing heel stuff on top of that? After she's doing a women's empowering community thing and then STILL maintaining a heel persona on Twitter even as she discusses it?

Brandi seems nice enough, and I honestly do feel bad each time I criticize her like this because I think she's just trying but so outrageously misguided most of the time. It's crazy she hasn't really picked up on anything with how long she's been in wrestling. Even from an administrative standpoint. I feel like her, more than anybody else, should just be asking the most questions of people or trying to educate herself more. She's in such a weird place to me.

Edit:

Eddv posted...

One thing that indicates theyre trying to try out new people is that both Nyla and Ford are both out, that's two of your four heavy hitters.

Or one thing that indicates they want to focus on more Brandi... :( Like honestly, if this leads to her and Allie winning the tournament it's the absolute worst and I'm convinced she's out to lunch on this whole thing.

---

"Many women don't like women's wrestling" is just such a shitshow of an answer I can't wrap my head around why she thought that was a good response to literally anything.

---

StealThisSheen posted...

"Many women don't like women's wrestling" is just such a shitshow of an answer I can't wrap my head around why she thought that was a good response to literally anything.

For $50 Brandi can give you that answer during her social media strategizing where she'll teach you how you can stick your own foot in your mouth too on Twitter!

---

PrivateBiscuit1 posted...

Or one thing that indicates they want to focus on more Brandi... :( Like honestly, if this leads to her and Allie winning the tournament it's the absolute worst and I'm convinced she's out to lunch on this whole thing.

Maybe. I thought Conti carried herself well though. Like you said, the last thing AEW needs is more green women with loads of potential but that's what theyve got.

I mean it seems to me that either theyre winning this or losing to this to set up the feud.

---

I mean, it becomes a self-fulfilling prophecy when AEW doesn't feature women at all and trounces NXT in the female demos, especially when NXT's entire existence was investing heavily in their women's division.

Brandi said the quiet part out loud.

---

StealThisSheen posted...

"Many women don't like women's wrestling" is just such a shitshow of an answer I can't wrap my head around why she thought that was a good response to literally anything.

I'm going to guess that she doesnt like womens wrestling.

---

"Many women don't like women's wrestling. Many people. It's in the books, read the books."

---

Also isn't Kenny the booker for the women's division? Why are he and Brandi not on the same page?

---

I can only imagine the intent was "lots of women prefer men's wrestling"

---

Fastbreak posted...

I can only imagine the intent was "lots of women prefer men's wrestling"

Oh yeah I assumed that was what she meant. That she believes many women prefer men's wrestling to womens.

---

From what I've heard rumored, Kenny got the reigns taken from him and now Brandi is in charge again.

Kenny might still be in charge of booking, but Brandi is in charge of basically everything else like hiring, big ideas, etc.

---

Fastbreak posted...

I can only imagine the intent was "lots of women prefer men's wrestling"

I'm reminded of the fact that AEW's current world champ, his wife received death threats for being married to him.

AEW does have the beefcake.

---

I think the main issue is that the AEW women's division has very few actual names people have heard of. Like the biggest star in the division is what, Britt Baker?

So of course they don't feature them during the important quarter hours and don't devote a lot of TV time to them. You can see it in the way Tony Khan books that he tries to avoid having the screen filled with people who aren't at least decently well known. Even private party now have matt hardy to manage them.

Like yeah they could try to make stars -they clearly are trying with Nyla, Shida, Ford and Swole. So what they need is a well known workhorse and there just aren't any free agents that fit that description. Like the best fit would be like...Cheerleader Melissa. Who they absolutely SHOULD sign but even she's just like an Indie name. Their ideal would be for like Candice LeRae to fall into their laps, but that's not gonna happen.


---

Fastbreak posted...

I can only imagine the intent was "lots of women prefer men's wrestling"

Even if that's the intent, it's still a bad answer since the ratio is so completely one-sided that giving the women a bit more isn't going to damage that.

---

Basically, all she had to do is give some half-hearted "Yeah we're working to fix that yay women!" answer even if it's an outright lie. Her response just flat out was a "Sit down and shut up" kind of response.

---

Have you WATCHED the matches from that tag tournament?

They were basically as good as you could have possibly hoped for and the BETTER of the two basically only barely cracked 3 stars.

Just blindly featuring more women's wrestling during a ratings war isn't a good idea at this time.

---

I mean the Cardona match kinda sucked, too, but it got good ratings because people were hyped to see Cardona.

You can't get people hyped to see any of the women if you're intentionally hiding them away.

---

Adding Cameron of the Funkadactyls, a barely used NXT act, and a women's jobber for 3/4 of their matches on live TV is a very bad idea.

Adding Mel who has been gone for months and nobody cares about anyway and Brandi & Allie who have been primarily featured only on Dark for the past few months on live TV is also a very bad idea.

It's not even match quality, which I was surprised of from Anna Jay and Taynara Conti. It's just literal who's in the matches that nobody would watch.

Shida has beaten LITERALLY the entire women's division, including the QT Marshall school jobbers they've brought in since the pandemic started. That's an issue.

---

StealThisSheen posted...

I mean the Cardona match kinda sucked, too, but it got good ratings because people were hyped to see Cardona.

You can't get people hyped to see any of the women if you're intentionally hiding them away.

Did they actually release the quarter hour breakdowns?

---

Well, right, I don't disagree there. It's a deeper issue that extends beyond just "put them on TV." I'm not literally saying "Just put them on TV."

I'm just saying atleast make SOME attempt to get people to know who these women actually are so you can put them on TV more.

And especially don't tell people what basically comes off as "Nah nobody wants to see women's wrestling"

---