Board 8 > Really Dr. Pepper? Really?

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metroid composite
10/10/11 9:14:00 PM
#1:




Does the catchphrase "it's not for women" actually appeal to anyone on this board? And if you answered yes to that question, are you the kind of person who would buy a diet soft drink?

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LeonhartFour
10/10/11 9:14:00 PM
#2:


I thought that commercial was funny because more women will buy it than men.

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PartOfYourWorld
10/10/11 9:17:00 PM
#3:


From: LeonhartFour | #002
more women will buy it than men.


I think so too. As far as the ad goes, the idea of "manly men" and "alpha males" has really picked up steam and exposure in media over the last year. You never saw these types of commercials on TV two or three years ago.

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Biolizard28
10/10/11 9:17:00 PM
#4:


It's like they're trying to piggyback off of Dos Equis and Old Spice... but getting it wrong.

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Emporer_Kazbar
10/10/11 9:18:00 PM
#5:


They could use the slogan "This product is for idiots" and I would still buy it. Best soft drink, IMO.

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Gr8CyberMonkey
10/10/11 9:18:00 PM
#6:


During economic downturns these type of ads always pop up.

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PartOfYourWorld
10/10/11 9:19:00 PM
#7:


From: Biolizard28 | #004
It's like they're trying to piggyback off of Dos Equis and Old Spice... but getting it wrong.


I've seen many ads go after the same demographic in the same manner (although I can't remember which products), and I watch no more than a few hours of TV a week. It's gotten huge.

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SmartMuffin
10/10/11 9:20:00 PM
#8:


They could use the slogan "This product is for idiots" and I would still buy it.

Reverse psychology advertising FTW!

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LeonhartFour
10/10/11 9:21:00 PM
#10:


From: PartOfYourWorld | #007
I've seen many ads go after the same demographic in the same manner (although I can't remember which products), and I watch no more than a few hours of TV a week. It's gotten huge.


Dairy Queen does something similar to what the Old Spice commercials do with the whole "First it's one thing, and now it's something else entirely," although it doesn't really emphasize the machoness as much.

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VintageGin
10/10/11 9:22:00 PM
#11:


This commercial makes me feel empowered as a man.

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StealThisSheen
10/10/11 9:24:00 PM
#12:


Yeah, this commercial isn't really pushing the randomness like Old Spice/DQ does, as much as... Being overly macho, but in the same nature.

I don't really see anything wrong with it. These kind of commercials work. Not in a "I'm a man, I should drink this!" way, but in a "This catches my attention" way.



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Biolizard28
10/10/11 9:24:00 PM
#13:


From: PartOfYourWorld | #007
I've seen many ads go after the same demographic in the same manner (although I can't remember which products), and I watch no more than a few hours of TV a week. It's gotten huge.


Can I get a few more examples of that? I know it's there, but I've never really noticed it coming from all directions

That's directed at anyone, by the way

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SmartMuffin
10/10/11 9:25:00 PM
#14:


Anyway, this ad will attract attention, which is all companies really want nowadays.

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PartOfYourWorld
10/10/11 9:27:00 PM
#15:


From: SmartMuffin | #014
Anyway, this ad will attract attention, which is all companies really want nowadays.


I hope most of the attention is aimed at the stupidity of the whole thing, because the people who greenlighted the ad must think their audience is ten (manly) kinds of stupid to believe diet soda is macho.

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LeonhartFour
10/10/11 9:28:00 PM
#16:


From: PartOfYourWorld | #015
I hope most of the attention is aimed at the stupidity of the whole thing, because the people who greenlighted the ad must think their audience is ten (manly) kinds of stupid to believe diet soda is macho.


Well, I think the point is trying to convince men into thinking diet soda is manly because diet soda kind of has a feminine connotation to it.

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StealThisSheen
10/10/11 9:31:00 PM
#17:


I don't even think they're trying to actually convince anybody that diet soda is manly.

They're playing on the "funny commercial = acceptable" approach that has caught fire.

There will be less "If I drink this, I'll be manly" and more "I can drink this because people will just remember that ridiculous commercial."



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Gr8CyberMonkey
10/10/11 9:31:00 PM
#18:


LeonhartFour posted...
diet soda kind of has a feminine connotation to it.

I have never heard of this before.

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SmartMuffin
10/10/11 9:33:00 PM
#19:


I have never heard of this before.

what?

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rocket157
10/10/11 9:36:00 PM
#20:


Wouldn't be the first product to do it. Nestle Chocolate has Yorkies. Why it's not for girls, I have no idea...


*blastin' off, yo*

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LeonhartFour
10/10/11 9:38:00 PM
#21:


From: Gr8CyberMonkey | #018
I have never heard of this before.


I dunno. Sometimes there's this general perception that "Healthy food is unmanly."

Sort of how Hardee's/Carl's Jr. promotes those ridiculously unhealthy products in a manly way.

Oh hey, there's another one!

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BoshStrikesBack
10/10/11 9:39:00 PM
#22:


This is smart, if risque, advertising. Did you all not see the Diet Dr. Pepper campaign? It was being compared to cupcakes, for Christ's sake. A radical change was needed if they wanted this new drink to appeal primarily to men. I like it!

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WalrusJump
10/10/11 9:39:00 PM
#23:


i judge people for drinking diet soda not because it's unmanly, but because it tastes like ass and is no more healthy than regular soda

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StealThisSheen
10/10/11 9:45:00 PM
#24:


WalrusJump posted...
i judge people for drinking diet soda not because it's unmanly, but because it tastes like ass and is no more healthy than regular soda


It's a good bit better for those that need to count calories. It's the other crap in it that's unhealthy, but you find that in soda in general.



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WalrusJump
10/10/11 9:47:00 PM
#25:


i'm not one of those "aspartame causes cancer" people but those artificial sweeteners aren't good for your health.

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meisnewbie
10/10/11 9:48:00 PM
#26:


What? I'm not entirely sure what substitutes they use in diet soda, and it's true they cause an insulin response despite not *actual* sugar but how can it be worse than HFCS, which ages your liver, gives you wrinkles and makes you fat?

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SmartMuffin
10/10/11 9:49:00 PM
#27:


doesn't all soda give you the rumsfeld plague anyway?

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BoshStrikesBack
10/10/11 9:50:00 PM
#28:


What? I'm not entirely sure what substitutes they use in diet soda, and it's true they cause an insulin response despite not *actual* sugar but how can it be worse than HFCS, which ages your liver, gives you wrinkles and makes you fat?

1) CANCER
2) More reasonable sources say that it might slow down your metabolism.

I find it all to be rather silly, but the issue's not unanimous.

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StealThisSheen
10/10/11 9:50:00 PM
#29:


WalrusJump posted...
i'm not one of those "aspartame causes cancer" people but those artificial sweeteners aren't good for your health.


It's no worse than stuff like HFCS, hence "but you find that in soda in general."



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meisnewbie
10/10/11 9:52:00 PM
#30:


1) CANCER
2) More reasonable sources say that it might slow down your metabolism.


...What kind of cancer, in what forms and which artificial sweeteners?

And reasonable sources? Name three.

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foolm0ron
10/10/11 9:54:00 PM
#31:


Diet soda has a "fatass" connotation to it imo. Fatties drink it 5 cans a day because they think it's not making them fatter.

It's funny how so many women are getting mad about this though. Oh, are you jealous that ONE thing on TV isn't being marketed exclusively at you but instead at your husband? Deal with it or switch back to QVC

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meisnewbie
10/10/11 9:55:00 PM
#32:


foolm0ron posted...
Diet soda has a "fatass" connotation to it imo. Fatties drink it 5 cans a day because they think it's not making them fatter.

It's funny how so many women are getting mad about this though. Oh, are you jealous that ONE thing on TV isn't being marketed exclusively at you but instead at your husband? Deal with it or switch back to QVC


So are you claiming that it's making them fatter? Through what mechanisms?

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StealThisSheen
10/10/11 9:56:00 PM
#33:


meisnewbie posted...
So are you claiming that it's making them fatter? Through what mechanisms?


I think he's claiming that it makes them fatter because they drink it in excess, thinking they can since it's "diet."



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meisnewbie
10/10/11 10:01:00 PM
#34:


That literally tells me nothing at all. Are you claiming that anything drunk to the same degree that diet soda is would increase their fat? Or that merely because it's a "soda" it necessarily has to make someone fatter? If so, how does it make them fatter? Insulin response? Changing the person's setpoint? Increased caloric uptake because of depleted willpower?

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foolm0ron
10/10/11 10:02:00 PM
#35:


From: meisnewbie | #032
So are you claiming that it's making them fatter? Through what mechanisms?


Through the mechanism of ingesting large quantities of **** into your body

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BoshStrikesBack
10/10/11 10:02:00 PM
#36:


...What kind of cancer, in what forms and which artificial sweeteners?

Obviously I was being facetious. Surely you've heard of the "aspartame is linked with cancer" myth, right? It's all over the damn place.

And reasonable sources? Name three.

Couldn't give you specifics, but I've seen it mentioned in passing on credible sites and in credible periodicals. The cancer link? Not so much.

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StealThisSheen
10/10/11 10:06:00 PM
#37:


meisnewbie posted...
That literally tells me nothing at all. Are you claiming that anything drunk to the same degree that diet soda is would increase their fat? Or that merely because it's a "soda" it necessarily has to make someone fatter? If so, how does it make them fatter? Insulin response? Changing the person's setpoint? Increased caloric uptake because of depleted willpower?


...You're making what he said way more complicated than it needs to be.

He's saying that somebody that may drink one can of regular soda a day may drink 5-6 cans of diet again because "It's diet and it's healthy for me." Obviously drinking anything of the such in excess is going to make you gain more weight than if you didn't. Thus, they're kinda defeating the purpose of diet soda by drinking more of it and canceling out the difference.



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meisnewbie
10/10/11 10:10:00 PM
#38:


Obviously I was being facetious. Surely you've heard of the "aspartame is linked with cancer" myth, right? It's all over the damn place.

Yes, and merely because it's a myth doesn't preclude other artificial sweeteners from having carcinogenic effects.

Couldn't give you specifics, but I've seen it mentioned in passing on credible sites and in credible periodicals.

"Credible sites" means nothing to most people, and "slower metabolism" means so much that it de facto means nothing.

Through the mechanism of ingesting large quantities of **** into your body

I see. Just to make sure that I'm not misunderstanding your point, you are claiming that

1) Diet soda contains s***, whether this s*** refers to the dietary drink as a whole or certain harmful subcomponents has yet to be determined by the author of this post
2) The s*** has been causally linked with obesity, acting upon heretofore unknown mechanisms upon the persons involved.

Is this correct?

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BoshStrikesBack
10/10/11 10:11:00 PM
#39:


Obviously drinking anything of the such in excess is going to make you gain more weight than if you didn't.

I'm sorry, but going strictly by calories, five servings of zero is still zero. That newbie guy's asking a good question: what specifically is responsible for the posited weight gain of diet soda?

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AlecTrevelyan006
10/10/11 10:11:00 PM
#40:


Pretty sure fool doesn't care about diet soda, just the stupid ignorant people who drink it to excess because it's "not so loaded up with sugar" as if diet soda is suddenly healthy.

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meisnewbie
10/10/11 10:12:00 PM
#41:


Gross someone using the calories model of weight gain unironically.

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Chuckles
10/10/11 10:12:00 PM
#42:


I have seen both sides... hate for Diet soda because it tastes terrible, and people who feel that drinking "diet" stuff is not really manly. It's not really a new thing either, just think back to when light beer was seen in the same light. It took a ton of sports stars doing commercials and a lot of advertising dollars to convince your average beer drinker that no, drinking light beer does not indicate that you enjoy taking it in from other dudes.

Kinda funny when you think about it, being that now there are a lot of commercials on saying that you actually are unmanly for drinking the wrong light beer. If they tried it 25 years ago or so the response would be "No, you're not manly because you drink light beer at all." (which is even funnier considering that these guys would then go back to chugging their piss-water that is Budweiser).
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Shoenin_Kakashi
10/10/11 10:13:00 PM
#43:


A Diet Dr. Pepper? Why?

Regular Dr. Pepper is already a POS.

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BoshStrikesBack
10/10/11 10:13:00 PM
#44:


Feel free to enlighten me about other models of weight gain, newbie.

Pretty sure fool doesn't care about diet soda, just the stupid ignorant people who drink it to excess because it's "not so loaded up with sugar" as if diet soda is suddenly healthy.

The only reason it'd be "unhealthy" is that it displaces more nutritionally beneficial drinks from one's diet, like sodas and juices.

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StealThisSheen
10/10/11 10:14:00 PM
#45:


BoshStrikesBack posted...
Obviously drinking anything of the such in excess is going to make you gain more weight than if you didn't.

I'm sorry, but going strictly by calories, five servings of zero is still zero. That newbie guy's asking a good question: what specifically is responsible for the posited weight gain of diet soda?



Well, your first problem is going strictly by calories. Calories aren't the only thing to account for at all.



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LeonhartFour
10/10/11 10:14:00 PM
#46:


From: BoshStrikesBack | #039
I'm sorry, but going strictly by calories, five servings of zero is still zero. That newbie guy's asking a good question: what specifically is responsible for the posited weight gain of diet soda?


Most diet soda doesn't contain zero calories.

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Shoenin_Kakashi
10/10/11 10:15:00 PM
#47:


Most diet soda's have Aspartame.

Bad stuff that is that accumulates.

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BoshStrikesBack
10/10/11 10:17:00 PM
#48:


Well, your first problem is going strictly by calories. Calories aren't the only thing to account for at all.

Then what should we account for? Fat? Salt? Aspartame, for whatever reason? (I'm pleading ignorance here; someone fill me in!)

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PartOfYourWorld
10/10/11 10:19:00 PM
#49:


From: foolm0ron | #031
It's funny how so many women are getting mad about this though. Oh, are you jealous that ONE thing on TV isn't being marketed exclusively at you but instead at your husband? Deal with it or switch back to QVC


I'd guess most things are marketed toward men, and men our age at that. The male 18-34 demographic is considered the holy grail of all demographics because we earn money and spend it like idiots.

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StealThisSheen
10/10/11 10:20:00 PM
#50:


BoshStrikesBack posted...
Then what should we account for? Fat? Salt? Aspartame, for whatever reason? (I'm pleading ignorance here; someone fill me in!)


Well, as Leon said, most diet sodas don't contain zero calories. But yeah, going beyond that... Salt, sugar/sweetener/etc... That still gets broken down/stored as fat, whatever's not used in your body right away. Like, you can have a drink that says 0 calories, but then if it has 60 grams of sugar, well...



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