From: PartOfYourWorld | #015
I hope most of the attention is aimed at the stupidity of the whole thing, because the people who greenlighted the ad must think their audience is ten (manly) kinds of stupid to believe diet soda is macho.
Well, I think the point is trying to convince men into thinking diet soda is manly because diet soda kind of has a feminine connotation to it.
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http://images.cheezburger.com/completestore/2011/8/22/2094c2de-bae8-4f5b-9f27-67eaff0aaeaf.jpg