Current Events > Netflix is preparing to crack down on password sharing around the world

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Lebronwon
04/19/22 6:48:25 PM
#1:


https://www.hollywoodreporter.com/business/digital/netflix-password-sharing-crackdown-coming-1235132170/

Netflix is preparing to crack down on password sharing around the world, with the company telling shareholders Tuesday that it is a big opportunity for the streaming giant to help turn around its fortunes. The company reported a quarterly subscriber loss Tuesday, ending Q1 of 2022 with 221.64 million subscribers, down from 221.84 million in Q4 of 2021. In its shareholder letter, Netflix cited the large number of households sharing accounts as a critical factor creating revenue growth headwinds. Specifically Netflix estimates that over 100 million households worldwide are using shared Netflix accounts, including more than 30 million in the U.S. and Canada. Netflix began to test out potential password-sharing effort last year, and this March, the company rolled out a pilot program in Costa Rica, Peru and Chile that would let users add additional members outside of their households if the company IDed that a password was being shared.

On Tuesday, the company left no doubt that the crackdown will expand in the near future. Theres a broad range of engagement when it comes to sharing households from high to occasional viewing, the company said. So while we wont be able to monetize all of it right now, we believe its a large short- to mid-term opportunity. Still, Netflix noted that account sharing as a percentage of our paying membership hasnt changed much over the years, but added that the COVID-spurred subscriber pull-forward obscured the impact that password sharing had on its business. We are trying to find a balanced approach here, that supports putting our members in charge, COO Greg Peters said on the companys earnings call. Peters said that there will be a process before the company moves aggressively to crack down. Itll take a while to work this out and get that balance right, Peters said. My belief is that we will go through a year or so of iterating, and then deploying that.



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MC_BatCommander
04/19/22 6:49:10 PM
#2:


Maybe they're losing revenue because they keep raising prices while simultaneously losing content

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AvlButtslam
04/19/22 6:50:53 PM
#3:


MC_BatCommander posted...
Maybe they're losing revenue because they keep raising prices while simultaneously losing content


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Damn_Underscore
04/19/22 6:51:37 PM
#4:


This sounds like a great way to lose popularity and therefore revenue and value

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RchHomieQuanChi
04/19/22 6:51:42 PM
#5:


Netflix really isn't worth it anymore when Hulu, HBO Max and even Disney+ all have superior content and are cheaper

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Smackems
04/19/22 6:52:16 PM
#6:


Still not gonna sub if they do. It ain't worth a shit to me and I don't even watch it using my sister's password

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Dat_Cracka_Jax
04/19/22 6:53:38 PM
#7:


I don't use the login I have access to. Nothing worthwhile on there

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TentacleDemon
04/19/22 6:53:57 PM
#8:


They need to do three things to convince me to make my own account.

  1. Allow me to migrate my current profile.
  2. Stop shoveling out so much shit and focus more on new quality content.
  3. Reverse the latest price increase.


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dummy420
04/19/22 6:54:13 PM
#9:


MC_BatCommander posted...
Maybe they're losing revenue because they keep raising prices while simultaneously losing content
Nope it's gotta be the subscriber's fault.

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#10
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Bleuets
04/19/22 6:55:41 PM
#11:


Netflix gonna become the next Blockbuster. Maybe they could have pulled that shit long ago when they were the only one on the block, but with tons of other streaming services they will surely fail if they try.
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Punished_Blinx
04/19/22 6:56:20 PM
#12:


Yeah Netflix have fallen down to 'jack of all trades, master of none' tier to me. HBO Max and Apple TV are having better prestige television lately and Disney+ and Paramount have the bigger legacy catalog. All of these are cheaper too and have 4k streaming without paying out the ass.

If they crack down on account sharing I don't think I'll keep it up. That's basically the main reason I'm still subscribed as I account share several services now.

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#13
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Medussa
04/19/22 6:58:21 PM
#14:


exclusives ruined streaming and there's no real going back. you can't stop it with original content, but there's no reason reruns can't be licensed to every service that wants it. but each media company seems to think that keeping their ip to themselves will get more people to sub than they'll get through licensing fees. they might be right, but it's still really shitty for the consumarr.

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gunplagirl
04/19/22 6:58:23 PM
#15:


[LFAQs-redacted-quote]

This, all it'll do is make people care even less about netflix

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MabusIncarnate
04/19/22 7:00:38 PM
#16:


They need a loyalty system in place, if you have subscribed for X amount of time, your subscription will never go above a certain price. The ratio of people cancelling to subscribing is balanced the wrong direction and they need to do better to keep the people sticking it out. Limiting password sharing is just gonna hurt them more.

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Naysaspace
04/19/22 7:02:03 PM
#17:


This will do nothing more than hurt the company.

They just dont get it. They think unfettered, infinite growth is possible. The system is broken

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kingdrake2
04/19/22 7:03:45 PM
#18:


TentacleDemon posted...
Reverse the latest price increase.


they're not so much of a good deal considering the crappy offering.
for that same price i could get hulu and another subscription (not netflix).

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Mr_Karate_II
04/19/22 7:04:35 PM
#19:


People should pay for their own subscription, I don't share passwords with anyone outside of my home.

It's not like it's super expensive, just subscribe when there's a new season of a show you watch or movies you want to watch. That's what I do.


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MICHALECOLE
04/19/22 7:06:54 PM
#20:


Mr_Karate_II posted...
People should pay for their own subscription, I don't share passwords with anyone outside of my home.

It's not like it's super expensive, just subscribe when there's a new season of a show you watch or movies you want to watch. That's what I do.
tHaTs WhAt I dO
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Punished_Blinx
04/19/22 7:08:44 PM
#21:


Mr_Karate_II posted...
People should pay for their own subscription, I don't share passwords with anyone outside of my home.

It's not like it's super expensive, just subscribe when there's a new season of a show you watch or movies you want to watch. That's what I do.

Nah the best way is to account share with a group of people who all sub to 1-2 services each.

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Mr_Karate_II
04/19/22 7:09:13 PM
#22:


Punished_Blinx posted...
Nah the best way is to account share with a group of people who all sub to 1-2 services each.
People are just cheap

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archedsoul
04/19/22 7:10:03 PM
#23:


Love it when a company gets too confident. This is not gonna help them and may even hurt them, especially today, when everybody with major IPs started their own streaming service. Netflix barely has any big IPs outside their original stuff.

I share right now simply because I get the SD version free with my phone plan. So I use someone else's HD one. If they take that away, it won't really hurt me. But if I don't get the free SD one, I'm likely just never paying.

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refmon
04/19/22 7:10:37 PM
#24:


I cant see this ever turning a profit. They just increased the price and then are cracking down on password sharing?

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MICHALECOLE
04/19/22 7:11:07 PM
#25:


Mr_Karate_II posted...
People are just cheap
Yes daddy Netflix give me more
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SauI_Goodman
04/19/22 7:11:40 PM
#26:


So what happens when i travel and want to watch netflix. Stuff like this is just going to make people cancel and steal.

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MabusIncarnate
04/19/22 7:13:41 PM
#27:


Karate and his takes

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Zero_Slash
04/19/22 7:14:10 PM
#28:


Companies that do stuff like this are complete idiots. All this is going to do is lose them money when people go "eh, I didn't use it enough to bother paying for it anyway" and their subscribers will plummet. The people in charge of these decisions are always Class-A morons.

It has never worked for any company ever, it will not work for you either, Netflix.

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LostForest
04/19/22 7:15:20 PM
#29:


The only thing they could've done to save face in a press release like this would be to also say they're going to lower the monthly price.

As is, they're going to lose subscribers and not replace them.

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#30
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Xerun
04/19/22 7:16:08 PM
#31:


If they do do this. I hope it fails. If they get even a slight amount of success itll only be minutes before every other company does this

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Punished_Blinx
04/19/22 7:16:30 PM
#32:


Mr_Karate_II posted...
People are just cheap

So are corporations. Which is why they're doing this.

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CableZL
04/19/22 7:16:45 PM
#33:


I'm gonna try to build an IPsec tunnel between my house and my mom's house in attempt to get around this.

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HornyLevel
04/19/22 7:23:24 PM
#34:


This will just push people to try other shit. What's the basic plan nowadays? Like $16 plus tax? Let's say they intro an ad plan for like $10.

Even if we ignore HBO Max, there's a ton of streaming services in the $5-$10 range.

Shit, Peacock has tons of free shit including entire shows and they only have 2-3 minutes of commercials for each episode.

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SauI_Goodman
04/19/22 7:26:07 PM
#35:


HornyLevel posted...
This will just push people to try other shit. What's the basic plan nowadays? Like $16 plus tax? Let's say they intro an ad plan for like $10.

Even if we ignore HBO Max, there's a ton of streaming services in the $5-$10 range.

Shit, Peacock has tons of free shit including entire shows and they only have 2-3 minutes of commercials for each episode.
Basic plan is under 10 bucks

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TMOG
04/19/22 7:26:53 PM
#36:


Three people sharing one account isn't going to turn into three people on three accounts. It's going to turn into three people with no account and watching pirated uploads of Netflix shows instead.
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HornyLevel
04/19/22 7:28:10 PM
#37:


SauI_Goodman posted...
Basic plan is under 10 bucks
Oh shit, didn't realize there's an even lower standard plan. Seems to be $10 now after the increase.

Haven't used Netflix in a while.

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Questionmarktarius
04/19/22 7:29:04 PM
#38:


Dropped to just dvd-by-mail a month or two ago.
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Dat_Cracka_Jax
04/19/22 8:33:51 PM
#39:


Questionmarktarius posted...
Dropped to just dvd-by-mail a month or two ago.
Lol good times

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hyperpowder
04/19/22 8:51:00 PM
#40:


I plan on unsubscribing after I finish Better Call Sal. Im guessing theyve canceled Black Mirror and it was the only reason why I subscribed it the first place. And I know Cowboy Bebop was bad but I was still interested in what they were going to do with it going forward.

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DEKMStephens
04/19/22 9:26:59 PM
#41:


I think if my younger brother loses access to my Netflix account because of this, that might be the line where I cancel

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Lordgold666
04/19/22 9:35:53 PM
#42:


Plex >>

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orangefire25
04/19/22 9:36:47 PM
#43:


Lol fuck this. I occasionally use my in laws but I'll be damned of they think I'll get my own if they pull this. I'd rather keep hulu, or Disney plus.

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Cthulhu_Fhtagn
04/19/22 9:40:36 PM
#44:


How do they even know? So if I'm paying for a subscription I'm stuck only using it at home?

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mustachedmystic
04/19/22 9:42:02 PM
#45:


Eh, I havent watched Netflix in months, I sure as hell aint gonna start paying for it.

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TheGoldenEel
04/19/22 9:42:54 PM
#46:


SauI_Goodman posted...
Basic plan is under 10 bucks
The basic plan is standard definition content in the year 2022

its a fucking joke compared to every other streaming service

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TheGoldenEel
04/19/22 9:43:37 PM
#47:


Also reminder that Netflix actively encouraged sharing accounts for years

https://twitter.com/netflix/status/840276073040371712?s=20

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runewalshPSiv
04/19/22 9:53:27 PM
#48:


I'm going to cancel my Netflix sub this month. I barely use it. I do use prime video and paramount+ everyday though.

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Celestial_Red
04/19/22 10:30:21 PM
#49:


MC_BatCommander posted...
Maybe they're losing revenue because they keep raising prices while simultaneously losing content


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Trumpo
04/19/22 10:47:29 PM
#50:


Sales of streaming boxes with sailing apps are going to skyrocket
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