Poll of the Day > google rumored to add a built-in adblocker to chrome

(+) Yeah! (+)

https://techcrunch.com/2017/04/19/google-said-to-be-planning-a-built-in-ad-blocker-for-chrome/

Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counterintuitive for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be a way to beat blockers by becoming one itself, per a new Wall Street Journal report that first reported the news.

If Google offers its own ad blocker in Chrome, targeting specific types of ads that users find particularly annoying, like pop-overs and autoplaying audio and video, those users might never seek out a third-party ad-blocking extension, the logic goes. The WSJ reports that Google doesn’t love the deals it often has to make with third-party blockers like Adblock Plus, which require payment of fees in some cases to whitelist ads by companies like Google who are willing to pay for the privilege of working around their filters.

Chrome’s widespread uptake by internet users means the browser has almost half of the market when it comes to navigating the web, so putting an ad blocker natively within Chrome and turning it on by default would basically stop cold the growth of third-party options: Users won’t actively seek out a way to block ads during their web-browsing sessions if the ads are already blocked to begin with.

It’s a plan that’s sort of akin to operating for years with very thin margins or at a loss to block out the competition, almost the way Amazon approached e-commerce. Google wouldn’t be aiming to eliminate advertising altogether, but a side-benefit for consumers might be the institution of more user-friendly acceptability standards for ads — if you turn off your ad blocker for a second, you’ll find it’s gotten pretty bad out there.

Of course, the plan offers plenty of potential pitfalls. As an advertiser itself, Google exercising stronger controls over ads will definitely draw criticism from industry peers, and possibly also from antitrust watchdog organizations. The WSJ says this isn’t yet a done deal, but if it does come, it might be announced sometime within the next few weeks (maybe at I/O in mid-May?), so we shouldn’t have to wait long to find out how much this rocks the online advertising industry boat.

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thats odd considering they serve ads themselves
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thecolorgreen posted...

thats odd considering they serve ads themselves

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i could see it replacing intrusive ads with safe boring normal google adsense ads

i wonder what the legality of that would be
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We accept commercials on TV but no advertisements on the internet. We have to learn to adapt because this is how we learn about what else is out there and where to get it. It's also what pays for what we're enjoying.

They need to stop intrusive ads and they need to limit the number of ads a page can have. A couple on the side is okay, floating across the screen and me having to wait to close out of it is not okay at fucking all. When you make them annoying as fuck, hard to get around and IN YOUR FACE then people lose all tolerance and try to eradicate them. That won't go well. Gotta compromise.

thecolorgreen posted...

thats odd considering they serve ads themselves

That's just it, though. If they edge out the ads from other parties, they can just use their blocker to make sure Chrome users only get Google's ads and ads they pre-approved.
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Mystere posted...

We accept commercials on TV but no advertisements on the internet.

we really don't, and TV commercials are absolutely not the same as Internet ads.

a TV commercial isn't going to change my channel to a malware filled website with even more annoying commercials and then break my TV.
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helIy posted...

The WSJ reports that Google doesn’t love the deals it often has to make with third-party blockers like Adblock Plus, which require payment of fees in some cases to whitelist ads by companies like Google who are willing to pay for the privilege of working around their filters.

That's why Adblock Plus is garbage and a lot of people stopped using it.

Ultima_Dragoon posted...

helIy posted...

The WSJ reports that Google doesn’t love the deals it often has to make with third-party blockers like Adblock Plus, which require payment of fees in some cases to whitelist ads by companies like Google who are willing to pay for the privilege of working around their filters.

That's why Adblock Plus is garbage and a lot of people stopped using it.

This. They sold out, so I ditched them.
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It's actually a somewhat clever strategy, although it screams antitrust.
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HellHole_ posted...

Mystere posted...

We accept commercials on TV but no advertisements on the internet.

we really don't, and TV commercials are absolutely not the same as Internet ads.

a TV commercial isn't going to change my channel to a malware filled website with even more annoying commercials and then break my TV.

Yes we also can't accept it being malicious to our hardware/software.

Zeus posted...

It's actually a somewhat clever strategy, although it screams antitrust.

That's like saying broadcasting companies choosing their own TV advertisers is antitrust. Google doesn't want to pay unreliable whitelist fees to show their own adverts so they're going to turn the tables and claim that whitelisting money.

I like this as advertisers will have to pay whitelisting royalties which will block out a lot of dangerous advertising as they'll have to give Google an avenue to find a prosecute them. If Google decides to allow intrusive and/or malicious advertisement then it'll kick them pretty hard in the balls.
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And those who use FireFox will continue to use stuff like Ublock and the like, since not everyone uses Chrome, lol...
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They're of course going to use it to block competitor's ads and not their own.

Sorry, but as long as youtube is showing 30 second ads for a sub 30 second video I am finding a 3rd party ad blocker.
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slacker03150 posted...

Sorry, but as long as youtube is showing 30 second ads for a sub 30 second video I am finding a 3rd party ad blocker.

Seriously, this and Twitch's ads are the reason I stopped watching TV.

slacker03150 posted...

Sorry, but as long as youtube is showing 30 second ads for a sub 30 second video I am finding a 3rd party ad blocker.

I've still never ever seen this happening
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