Current Events > Can someone explain to me the "sweet baby" controversy?

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epik_fail1
03/06/24 2:21:04 PM
#1:


Please do explain what it is.
It seems like just grifter's current punching bag so far

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Kai_Laguna
03/06/24 2:26:02 PM
#2:


Bigots are upset there are ethnic, women, and lgbtq+ representation in video games, they recently found out a consulting firm, the topic of this thread, was employed on several recent flops and since bigots lack the ability for critical thinking they now blame EVERYTHING wrong with games on that company.
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Nemu
03/06/24 2:27:29 PM
#3:


It seems to be the scapegoat for industry trends, fueled by one of the members saying something on social media, but not sure what. Personally, I feel a lot of those groups and positions very likely follow the Sarkeesian model of peddling snake oil in the form of social change, but I can't say I've seen anything in particular to demonize that particular company (unless anything special has come out recently.)
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Turducken
03/06/24 2:27:58 PM
#4:


They tried KC Masterpiece instead.

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Murphiroth
03/06/24 2:29:29 PM
#5:


It's the newest Gamergate style nerd outrage outlet that ultimately isn't a big deal but losers will attempt to convince you it is.
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Voidgolem
03/06/24 2:30:59 PM
#6:


People discover common denominator in modern AAA game writing being garbage is it being outsourced to/consulted by a particular company who specializes in the metrics that result in grant money.

Nevermind that some of the games are good, most of the bad games have severe flaws beyond the writing/characters, and that Sweet Baby is not the only company that does this.

It's still *bad*, but the people who scream and shit themselves over "le woke" instead of "this game is very pretty but has the mechanical depth of a puddle filled with buzzwords and loot boxes" deserve scorn.

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Gobstoppers12
03/06/24 2:34:04 PM
#7:


It's a consulting firm that makes games worse and advises people to threaten their employers with "media outrage" if said employer doesn't hire a consulting firm to increase diversity in the game's writing.

They're attached to a lot of recent games that are incredibly mediocre at best.

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MarcyWarcy
03/06/24 2:34:06 PM
#8:


its a group that works on a lot of shittily written video games. the controvery seems to be people saying they suck, while off to the side the great braindead video game culture war rages on with one side calling them evil cultural marxists and the other side defending them to the death because the first side is angry

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refmon
03/06/24 2:34:50 PM
#9:


Gobstoppers12 posted...
It's a consulting firm that makes games worse and advises people to threaten their employers with "media outrage" if said employer doesn't hire a consulting firm to increase diversity in the game's writing.


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trivialbeing
03/06/24 2:34:54 PM
#10:


they were involved with the latest Suicide Squad game. Make of that what you will
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runewalshPSiv
03/06/24 2:35:37 PM
#11:


https://x.com/GamesNosh/status/1764802262017183761?s=20

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ItsNotA2Mer
03/06/24 2:36:28 PM
#12:


Kai_Laguna posted...
Bigots are upset there are ethnic, women, and lgbtq+ representation in video games, they recently found out a consulting firm, the topic of this thread, was employed on several recent flops and since bigots lack the ability for critical thinking they now blame EVERYTHING wrong with games on that company.

You win!

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Voidgolem
03/06/24 2:37:01 PM
#13:


There is admittedly more in that sweet baby's employees do not appear to be good people, but that's a tangential can of worms to get into and is generally very dumb

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Gobstoppers12
03/06/24 2:38:27 PM
#14:


Meanwhile, the actual controversy around them pertains to a Steam page that contains a list of every game the company was hired to work on. People who want to avoid that company's work can visit that page and make sure that a game doesn't appear on the list.

The company is very, very upset by the prospect of accountability for their own output, and a few employees are trying to mass report, smear, and otherwise attempt to damage and punish the person who made the Steam page.

That's where the actual controversy starts. The rest of it is just "consulting firm gives awful advice, game companies follow the advice, the game sucks, people don't want to play more games with similar problems, people follow a steam page to keep track of games associated with the consulting company, consulting company becomes very upset"

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Seaman_Prime
03/06/24 2:38:58 PM
#15:


Game devs use them as consultants to make sure they cannot be seen as racist, sexist, etc. And now people are saying thats dumb.
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Sub_Tank
03/06/24 2:40:05 PM
#16:


It's a company made up of gamergate villains, employed by game studios of their own free will. They assist these studios in navigating the many eggshells of global markets and social media, although they also appear to be in the eggshell business themselves.

Draw your own conclusions.

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Torgo
03/06/24 2:40:29 PM
#17:


Sweet baby?

Is that Daily Wire's Matt Walsh the proud white nationalist and anti-trans terrorist and his weird adult male diaper fetish club?

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ArsGoetia
03/06/24 2:40:59 PM
#18:


Gobstoppers12 posted...
Meanwhile, the actual controversy around them pertains to a Steam page that contains a list of every game the company was hired to work on. People who want to avoid that company's work can visit that page and make sure that a game doesn't appear on the list.

The company is very, very upset by the prospect of accountability for their own output, and a few employees are trying to mass report, smear, and otherwise attempt to damage and punish the person who made the Steam page.

That's where the actual controversy starts. The rest of it is just "consulting firm gives awful advice, game companies follow the advice, the game sucks, people don't want to play more games with similar problems, people follow a steam page to keep track of games associated with the consulting company, consulting company becomes very upset"

ehhh i listened to the asmon interview wtih the steam page guy
dude was holding his tongue the entire time not to say just absolute dipshit nonsense
by the time he started ranting about how "we don't hate black people, we just wanna see hot babes in sexy outfits, is that so hard to understand?" i had heard all i needed to
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Gobstoppers12
03/06/24 2:42:35 PM
#19:


ArsGoetia posted...
dude was holding his tongue the entire time not to say just absolute dipshit nonsense
Okay, but how is that actually relevant to this situation?

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BucketCat
03/06/24 2:43:02 PM
#20:


gamers are mad that there is a sweet baby brand that DOESNT make bbq sauce.

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Torgo
03/06/24 2:43:25 PM
#21:


Gobstoppers12 posted...
Okay, but how is that actually relevant to this situation?

Isn't that Asmongolb guy some kind of right wing lunatic?

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invertedlegdrop
03/06/24 2:43:51 PM
#22:


It is a consulting company that has worked on recent big games like Alan Wake 2 and Suicide Squad...

A steam user had put together a list of games SB worked on (he got them from their own site) in case gamers wanted to avoid them...due to how awful S Squad was...

A higher up of SB tried to get the steam user banned from steam and that backfired, and when they pulled that, now the anti-woke game groups have started looking at their history and it turns out one of their founders has given interviews about white men and why they shouldn't matter in gaming anymore...

Now SB has gone quiet but it turns out there are numerous more companies just like SB out there...

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ArsGoetia
03/06/24 2:45:07 PM
#23:


Gobstoppers12 posted...
Okay, but how is that actually relevant to this situation?


https://gamefaqs.gamespot.com/a/forum/a/a3760aa7.png
Gobstoppers12 posted...
Meanwhile, the actual controversy around them pertains to a Steam page

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SiO4
03/06/24 2:46:45 PM
#24:


Kai_Laguna posted...
Bigots are upset there are ethnic, women, and lgbtq+ representation in video games, they recently found out a consulting firm, the topic of this thread, was employed on several recent flops and since bigots lack the ability for critical thinking they now blame EVERYTHING wrong with games on that company.


Wait what, is this about the sauce?
This has something to do with video games?

What?

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Torgo
03/06/24 2:49:39 PM
#25:


invertedlegdrop posted...
It is a consulting company that has worked on recent big games like Alan Wake 2 and Suicide Squad...

A steam user had put together a list of games SB worked on (he got them from their own site) in case gamers wanted to avoid them...due to had awful S Squad was...

A higher up of SB tried to get the steam user banned from steam and that backfired, and when they pulled that, now the anti-woke game groups have started looking at their history and it turns out one of their founders has given interviews about white men and why they shouldn't matter in gaming anymore...

Now SB has gone quiet but it turns out there are numerous more companies just like SB out there...

I think these corporate consulting groups are stupid, but the thing is, the "anti-woke" people are easily the most censor happy:

  • Games with female or minority leads
  • Games with any positive depiction of LGBTQ folks
  • Updating designs for modern high polygon HD that don't have oversized triangular low poly boobs
  • Threatening voice actors and employees.
  • Giving zero shits about real game industry issues like sexual harassment and abusive crunches and layoffs


Historically, and even now it's the religious zealots and radicalized right wing white supremacists that force game companies to change their games.

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ArsGoetia
03/06/24 2:50:50 PM
#26:


Torgo posted...
Isn't that Asmongolb guy some kind of right wing lunatic?

no hes a neckbeard NEET streamer with milquetoast capital G Gamer opinions
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Gobstoppers12
03/06/24 2:51:25 PM
#27:


Torgo posted...
Isn't that Asmongolb guy some kind of right wing lunatic?
No, not at all.

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Gobstoppers12
03/06/24 2:53:05 PM
#28:


ArsGoetia posted...
https://gamefaqs.gamespot.com/a/forum/a/a3760aa7.png
I would like to ask you to explain how the page owner's not-actually-hateful conduct during the interview has anything to do with the company trying to brigade and mass report the list itself

Edit: Also, are you saying it's okay in general to harass and brigade a person who says something in their personal life that you personally dislike?

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McMarbles
03/06/24 2:53:16 PM
#29:


Actually it's about ethics in video game consulting
/s

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IceCreamOnStero
03/06/24 2:57:23 PM
#30:


Sweet Baby Inc are a consulting firm that seem to be pretty much the embodiment of pink capitalism, which culture war grifters have used as a way to peddle their grift.

The above has been going on for a while but recently it heared up a bit more when a Sweet Baby employee tweeted about a Steam curator group that listed games Sweet Baby worked on, and basically told their followers to mass-report the group.

Tl;dr issues stemming from capitalism are being obfuscated by culture war goobers and performative aesthetics. In other words, the usual.

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Torgo
03/06/24 2:59:18 PM
#31:


ArsGoetia posted...
no hes a neckbeard NEET streamer with milquetoast capital G Gamer opinions

only understood the neckbeard and streamer part...


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Guide
03/06/24 3:00:44 PM
#32:


Sweet Baby are a bunch of shitty writers that are in games and anime, but they don't have to be.

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ArsGoetia
03/06/24 3:02:39 PM
#33:


Gobstoppers12 posted...
I would like to ask you to explain how the page owner's not-actually-hateful conduct during the interview has anything to do with the company trying to brigade and mass report the list itself

because it's just thinly veiled pushback against gaming embracing modern social sensibilities, disguised as some kind of conscientious upright movement to protect the "sanctity" of game development. or like a previous poster said, it's gamergate lol

there are clear receipts of the dude having to dial back his language on the curator page to not get banned lol. and if he has to maintain a decent public face to keep his page, wtf you think the unhinged weirdos with nothing to lose are doing?

i'm not saying i like sweetbaby or any of their games (tbh i don't), but gamers standing against modern developers acknowledging more than cis-het mostly white men under the guise of standing up for "gaming" is something you can set your watch by at this point

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Solo_Wing
03/06/24 3:04:09 PM
#34:


ArsGoetia posted...
https://gamefaqs.gamespot.com/a/forum/a/a3760aa7.png
You're only allowed to criticize what people buy when you're the one buying it for them. Until then we'll buy games with hot babes in it and not wokified by a woke consultancy firm. Just like some people boycotting JK Rowling associated products, only, that group isn't harassing streamers playing wokified games

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LeCh0nk
03/06/24 3:05:55 PM
#35:


What kind of fucking name is that for a company. It sounds like something Chris Hansen would investigate.

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Guide
03/06/24 3:06:05 PM
#36:


Solo_Wing posted...
You're only allowed to criticize what people buy when you're the one buying it for them. Until then we'll buy games with hot babes in it and not wokified by a woke consultancy firm. Just like some people boycotting JK Rowling associated products, only, that group isn't harassing streamers playing wokified games

I'm not agreeing with Ars, but what the fuck are you even

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Murphiroth
03/06/24 3:06:29 PM
#37:


Solo_Wing posted...
You're only allowed to criticize what people buy when you're the one buying it for them. Until then we'll buy games with hot babes in it and not wokified by a woke consultancy firm. Just like some people boycotting JK Rowling associated products, only, that group isn't harassing streamers playing wokified games

Someone send help, I've physically cringed myself into nonexistence due to this post.
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Gobstoppers12
03/06/24 3:07:09 PM
#38:


ArsGoetia posted...
because it's just thinly veiled pushback against gaming embracing modern social sensibilities
It's not that thinly veiled, really. The pushback is largely against diversity spreadsheets and quota checklists that don't actually make the game any better. It's push back against a culture that constantly puts out articles about how "this game is awesome but I have to give it a bad review because it has too many white people in it"

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ArsGoetia
03/06/24 3:08:05 PM
#39:


Gobstoppers12 posted...
It's not that thinly veiled, really. The pushback is largely against diversity spreadsheets and quota checklists that don't actually make the game any better. It's push back against a culture that constantly puts out articles about how "this game is awesome but I have to give it a bad review because it has too many white people in it"


ArsGoetia posted...
it's gamergate lol

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Torgo
03/06/24 3:08:15 PM
#40:


Solo_Wing posted...
You're only allowed to criticize what people buy when you're the one buying it for them. Until then we'll buy games with hot babes in it and not wokified by a woke consultancy firm. Just like some people boycotting JK Rowling associated products, only, that group isn't harassing streamers playing wokified games

Only they insist they are entitled to have all games be made to suit their desires and insecurities. It's not enough to say that a game isn't for them, ALL games and ALL media must be designed around them - this is a tenet of the white supremacist movement they are all proudly part of. - It's not enough that a game with a gay protagonist isn't for them, it has to no longer exist for anyone.

Also: People weren't protesting the Harry Potter game because of it's content, they were protesting because the series creator has become a political advocate for stripping the rights from a marginalized group.

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AngelsNAirwav3s
03/06/24 3:09:31 PM
#41:


Looks like a presentation by the Sweet Baby CEO emerged, where she is telling her employees to go to game developers and basically say that unless they hire Sweet Baby, they will get cancelled for being racist/sexist/homophobic/etc.

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Torgo
03/06/24 3:10:28 PM
#42:


Gobstoppers12 posted...
It's push back against a culture that constantly puts out articles about how "this game is awesome but I have to give it a bad review because it has too many white people in it"

Can you point to one of these reviews from a published source that isn't just a random twitter or youtuber with six followers?

Because boy howdy - can I show you some small twitter accounts that tell of very different reasons why these games are woke and why that's bad... and it aint' going to make your position look very sane. I'd probably get modded for simply repeating what they say.

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Gobstoppers12
03/06/24 3:10:48 PM
#43:


Torgo posted...
Only they insist they are entitled to have all games be made to suit their desires and insecurities
Not really. They're just buying the games that suit them, rather than buying the games that don't. Additionally, they're compiling a list of games that have similar DNA (aka, using the same diversity and sensitivity consultant) so that other people of like mind can avoid those games, too.

It's pretty basic stuff. There's nothing ethically, morally, or legally wrong with the existence of such a list, nor with the desire to play games that the consultant didn't work on.

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Punished_Blinx
03/06/24 3:10:59 PM
#44:


Can anyone point to single example as to how their influence ruined a game

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#45
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Gobstoppers12
03/06/24 3:13:16 PM
#46:


Torgo posted...
Can you point to one of these reviews from a published source that isn't just a random twitter or youtuber with six followers?
Here's the specific one I had in mind, since it's somewhat recent. Articles like this have been coming out about lots of games for a really long time now, though.

https://www.theverge.com/23771491/final-fantasy-xvi-diversity-inclusion

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Murphiroth
03/06/24 3:13:27 PM
#47:


Gobstoppers12 posted...
They're just buying the games that suit them

Yeah they're not "just" doing this but count on you to ignore all the horrifically racist shit that comes out of that camp.

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trivialbeing
03/06/24 3:13:47 PM
#48:


we should really do away with the term woke. Call the phenomenon shitlibbery instead or something
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Nemu
03/06/24 3:14:20 PM
#49:


runewalshPSiv posted...
https://x.com/GamesNosh/status/1764802262017183761?s=20
Yeah, that's definitely the Sarkeesian model. So I'd say calling them bullshit is likely warranted in that case, though the internet is doing what the internet does and turning the whole thing into an salvageable shitshow.
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Gobstoppers12
03/06/24 3:14:25 PM
#50:


Murphiroth posted...
Yeah they're not "just" doing this but count on you to ignore all the horrifically racist shit that comes out of that camp.
What else are they doing, functionally?

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