Current Events > how youtube is screwing over its creators this time

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AceMos
09/18/25 6:51:45 PM
#1:


https://www.youtube.com/shorts/4NgbdRtcZXw

basically if you watch a video with a ad blocker on the youtuber no longer even gets a viewer added to their tottall

youtube has prevented people from getting paid over ad blockers which sucked but before they still got a view out of it which helped them in the algorithm

now thoe they dont even get a view

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Accolon
09/18/25 6:52:44 PM
#2:


Well that sucks.

Still not turning off my ad blocker though

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Voidgolem
09/18/25 6:52:47 PM
#3:


I'd think that, internally, having an adblocker would have done this to begin with seeing as that's how ad payouts work

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K181
09/18/25 6:54:09 PM
#4:


So viewership is actually probsbly 20x higher than it's listed?

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AceMos
09/18/25 6:54:33 PM
#5:


Voidgolem posted...
I'd think that, internally, having an adblocker would have done this to begin with seeing as that's how ad payouts work

again this is about the youtubers viewer counter not the ad its self

blocking payments is one thing this is a entirely seperate matter

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Barber102
09/18/25 6:54:43 PM
#6:


Aslong as they have ads longer than a minute i will not turn off my ad block. One time i did and i had an entire reality tv show episode as an ad. Fuck that.

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Dakimakura
09/18/25 6:55:11 PM
#7:


At least this makes sense considering why would they want to pay someone for ad revenue that is not even being generated?

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AceMos
09/18/25 6:55:48 PM
#8:


Dakimakura posted...
At least this makes sense considering why would they want to pay someone for ad revenue that is not even being generated?

again that is not the issue here

the actual view counter on the video is being targeted

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greendawg
09/18/25 6:56:08 PM
#9:


Barber102 posted...
Aslong as they have ads longer than a minute i will not turn off my ad block. One time i did and i had an entire reality tv show episode as an ad. Fuck that.
I had an entire 3 hour conference as an ad once back in the day.

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ai123
09/18/25 6:56:18 PM
#10:


K181 posted...
So viewership is actually probsbly 20x higher than it's listed?
The majority of people don't use adblockers.

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Voidgolem
09/18/25 6:57:19 PM
#11:


AceMos posted...
again this is about the youtubers viewer counter not the ad its self

blocking payments is one thing this is a entirely seperate matter

I'd think having the view counter accurately reflect how much you're getting from your videos makes sense, though?

like, sure, the number being smaller hurts the mental state, and there's a lot to be said as video creation as a hobby and not a job, but that's not what the shape of the world supports currently what with the whole late stage capitalism thing

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AceMos
09/18/25 6:58:45 PM
#12:


Voidgolem posted...
I'd think having the view counter accurately reflect how much you're getting from your videos makes sense, though?

like, sure, the number being smaller hurts the mental state, and there's a lot to be said as video creation as a hobby and not a job, but that's not what the shape of the world supports currently what with the whole late stage capitalism thing

the view counter tells a youtuber how much people liked that particular video

it also helps with sponsorships

it helps bring in NEW viewers

the view counter is the single most important aspect to being a youtuber

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Trumpo
09/18/25 6:58:46 PM
#13:


Accolon posted...
Well that sucks.

Still not turning off uBlock Origin and Sponsorblock though


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R_Jackal
09/18/25 7:01:21 PM
#14:


ai123 posted...
The majority of people don't use adblockers.
iirc highest estimates are ~35% use adblockers which is pretty significant from a content creator standpoint.

In reality, I would say they did this to incentivize shorts more consider the ads are baked in as videos in the feed and more difficult(if not impossible) to block properly.
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ai123
09/18/25 7:03:22 PM
#15:


R_Jackal posted...
iirc highest estimates are ~35% use adblockers which is pretty significant from a content creator standpoint.

In reality, I would say they did this to incentivize shorts more consider the ads are baked in as videos in the feed and more difficult(if not impossible) to block properly.
Yeah, I'm not saying it isn't significant. Just that views wouldn't be '20 x higher' without them.

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Bleuets
09/18/25 7:05:12 PM
#16:


YouTube ads are insanely frequent. I have to block the ads.
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Frostshock
09/18/25 7:05:49 PM
#17:


I'm not watching this, but all these posts seem to miss the point that *ad blockers* made a change that is preventing the browser from contacting YouTube to record a view.

How exactly is that YouTube's problem?

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Umbreon
09/18/25 7:06:24 PM
#18:


Accolon posted...
Well that sucks.

Still not turning off my ad blocker though


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AceMos
09/18/25 7:07:32 PM
#19:


Frostshock posted...
I'm not watching this, but all these posts seem to miss the point that *ad blockers* made a change that is preventing the browser from contacting YouTube to record a view.

How exactly is that YouTube's problem?

its not the ad blockers doign that its youtube its self doing it they even confirmed this

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Umbreon
09/18/25 7:09:28 PM
#20:


Yeah it's 100% YouTube fucking with things. Wouldn't be surprised if this was a pitiful attempt to try to get content creators to be against adblockers.

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Frostshock
09/18/25 7:10:56 PM
#21:


AceMos posted...
its not the ad blockers doign that its youtube its self doing it they even confirmed this

No, YouTube confirmed the issue is caused by ad blockers. YouTube didn't change anything, the ad blockers started blocking the API calls required to record views to a video.

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AceMos
09/18/25 7:11:05 PM
#22:


Umbreon posted...
Yeah it's 100% YouTube fucking with things. Wouldn't be surprised if this was a pitiful attempt to try to get content creators to be against adblockers.

while that would be a bonus the real goal is to drive away smaller creators as they are hit far harder by this

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Darkraiomb
09/18/25 7:12:59 PM
#23:


Oh no, those poor people!

Anyway, who cares?

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R_Jackal
09/18/25 7:12:59 PM
#24:


Frostshock posted...
I'm not watching this, but all these posts seem to miss the point that *ad blockers* made a change that is preventing the browser from contacting YouTube to record a view.

How exactly is that YouTube's problem?
That... isn't what is happening.

YouTube figured out how to track people using adblockers a long time ago so they didn't have to pay out ad revenue over views that weren't watching ads, but the views still counted--which is important in getting your content pushed if you're a popular creator.

Now, it doesn't count for revenue or your actual view count which means you're both less likely to make money and less likely to get pushed to the front. A good case for this is Second Wind(The new channel for Zero Punctuation, or as it is now, Fully Ramblomatic) where you can see them losing 30k~100k views on videos after this change went in to effect, and their smaller videos dropping by over 50% in viewership and even being briefly concerned about being shadowbanned because... their content wasn't being pushed any more because of the sudden down-trend in viewership.

So, tldr: It's a massive dick move from YouTube because they don't want content creators successfully monetizing in other means, basically--because there are ones that exist basic solely off of merch/fan donation/content creator pages.

Even as someone who doesn't really give a fuck about YouTubers and thinks it's a joke profession, it's pretty damn stupid to do this to them. It's basically if your boss walked up to the IT section and said "Y'all are getting your pay cut in half because I don't understand what the fuck you're doing, k bye."
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AceMos
09/18/25 7:15:39 PM
#25:


Darkraiomb posted...
Oh no, those poor people!

Anyway, who cares?

yes those poor people alot of people make their living off youtube and this is hurting them

as i said this hurts small creators far more than large creators

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kirbymuncher
09/18/25 7:17:44 PM
#26:


R_Jackal posted...
iirc highest estimates are ~35% use adblockers which is pretty significant from a content creator standpoint.
I find this estimate way too high to be believable, basically all sources I find talking about viewer rations have total youtube viewership on PC at 20% or less. Then let's be really generous and say adblock usage is 50% on PC and 10% elsewhere (I think both of these are high probably but whatever)

so that's total adblocker usage on youtube at about 18%, even with extremely generous estimates of numbers in adblock's favour in every dimension

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AceMos
09/18/25 7:19:44 PM
#27:


kirbymuncher posted...
I find this estimate way too high to be believable, basically all sources I find talking about viewer rations have total youtube viewership on PC at 20% or less. Then let's be really generous and say adblock usage is 50% on PC and 10% elsewhere (I think both of these are high probably but whatever)

your mistake is your using youtube as a hole

rather than long form video creators who are the ones talking about this

as an example most people are not going to watch quinton reviews 8 hour victorious video on a cell phone

they are gona watch it on PC

or just 30 min plus videos in general will typically be watched on PC


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kirbymuncher
09/18/25 7:23:47 PM
#28:


AceMos posted...
rather than long form video creators who are the ones talking about this
I guess that's true. I have gotten the impression overall across the years that youtube tends to prefer shorts & short videos over long stuff though even independent of the adblock thing. Just another way they're trying to get more shorts creators I guess

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AceMos
09/18/25 7:26:18 PM
#29:


kirbymuncher posted...
I guess that's true. I have gotten the impression overall across the years that youtube tends to prefer shorts & short videos over long stuff though even independent of the adblock thing. Just another way they're trying to get more shorts creators I guess

what youtube wants changes some times they want long videos some times they want short videos

what is expected is never told to content creators

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voldothegr8
09/18/25 7:38:06 PM
#30:


Accolon posted...
Well that sucks.

Still not turning off my ad blocker though


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Compsognathus
09/18/25 7:38:40 PM
#31:


kirbymuncher posted...
I find this estimate way too high to be believable, basically all sources I find talking about viewer rations have total youtube viewership on PC at 20% or less. Then let's be really generous and say adblock usage is 50% on PC and 10% elsewhere (I think both of these are high probably but whatever)

so that's total adblocker usage on youtube at about 18%, even with extremely generous estimates of numbers in adblock's favour in every dimension
The issue here is how Adblock users are distributed demographically.

Like let's say Adblock represents 20% of viewers. If that was an even distribution, then this change wouldn't matter. All of YouTube would see a 20% loss in views so all videos would remain relatively the same from an algorithm perspective.

But Adblock usage is not evenly distributed. Adblock users are most like going to be reasonably tech savvy people, likely in their mid 20s-40s. This audience strongly overlaps with a lot of classic "nerd" interest like video games, technology, anime, etc. To use an earlier example a viewer of a Yahtzee review is going to be many times more likely to be using Adblock than someone watching a make up tutorial, a Fail Army compilation or a how to hang shingles video.

So a lot of these nerd-interest channels are facing the brunt of this change and facing a lot of algorithmic depression.

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Hospy
09/18/25 7:40:09 PM
#32:


Makes sense to me, if they aren't getting ad revenue, what's there to share with the creator.
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Rika_Furude
09/18/25 7:42:34 PM
#33:


They arent going to guilt trip me into disabling my ad blocker
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Rika_Furude
09/18/25 7:43:54 PM
#34:


Frostshock posted...
No, YouTube confirmed the issue is caused by ad blockers. YouTube didn't change anything, the ad blockers started blocking the API calls required to record views to a video.
You dont need API calls to increase a view counter
and even if they did, those API functions dont need to exist on the same servers that delivers their ads
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NightRender
09/18/25 7:47:28 PM
#35:


Compsognathus posted...
The issue here is how Adblock users are distributed demographically.

Like let's say Adblock represents 20% of viewers. If that was an even distribution, then this change wouldn't matter. All of YouTube would see a 20% loss in views so all videos would remain relatively the same from an algorithm perspective.

But Adblock usage is not evenly distributed. Adblock users are most like going to be reasonably tech savvy people, likely in their mid 20s-40s. This audience strongly overlaps with a lot of classic "nerd" interest like video games, technology, anime, etc. To use an earlier example a viewer of a Yahtzee review is going to be many times more likely to be using Adblock than someone watching a make up tutorial, a Fail Army compilation or a how to hang shingles video.

So a lot of these nerd-interest channels are facing the brunt of this change and facing a lot of algorithmic depression.

So you're saying they came for gamers...

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Personally, I think it makes sense that YouTube is effectively boosting what makes them more money. I mean, that's capitalism.

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feraldrgn
09/18/25 7:49:34 PM
#36:


Perhaps if:
  • the ads weren't garbage, scams or injected with malware
  • didn't interrupt livestreams
  • didn't interrupt ASMR or other relaxation videos
  • didn't last more than 30 seconds
I might be willing to turn off adblockers for select Youtubers.

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AceMos
09/18/25 8:00:18 PM
#37:


Hospy posted...
Makes sense to me, if they aren't getting ad revenue, what's there to share with the creator.

not what this topic is about again its about how it effects the views on the video

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JaiCSC
09/18/25 8:01:37 PM
#38:


That is awful and scummy.

But for YouTube in particular, AdBlocker stays put.

There was a day where it was not working and the ads both in terms of quantity and content were, to sugarcoat, fucking diabolical.

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BewmHedshot
09/18/25 8:03:40 PM
#39:


Here's what's actually happening to view counts

https://www.youtube.com/watch?v=MGTKaALdHzc
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Umbreon
09/18/25 8:06:02 PM
#40:


feraldrgn posted...
Perhaps if:
* the ads weren't garbage, scams or injected with malware
* didn't interrupt livestreams
* didn't interrupt ASMR or other relaxation videos
* didn't last more than 30 seconds
I might be willing to turn off adblockers for select Youtubers.

Personally, YouTube having a giant ass Trump banner all those years back (2016 election I think?) made me adamant that I wasn't going to take off my adblock anytime soon.

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Umbreon
09/18/25 8:09:28 PM
#41:


BewmHedshot posted...
Here's what's actually happening to view counts

https://www.youtube.com/watch?v=MGTKaALdHzc

General consensus is that he is mistaken.

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_____Cait
09/18/25 8:10:47 PM
#42:


Youtube probably regrets ever paying their video creators. They keep changing the way they get paid out, more predatory each time.

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Metal_Gear_Raxis
09/18/25 8:12:33 PM
#43:


Accolon posted...
Well that sucks.

Still not turning off my ad blocker though
This, I don't have adblockers on my smart phone, so when I listen to videos on you tube while driving I'll get smacked with 4 to 5 ads on a ~20 minute video, which is just obscene.

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Cory898
09/18/25 8:14:33 PM
#44:


I dont use adblock as I mainly watch YouTube on my phone where most ads get the skip button after a few seconds and Ive never had an unskippable one over 30 seconds. That said, if I did use any kind of adblock then learning that creators were bearing the punishment of my sticking it to YouTube that would be reason enough for me to cease.

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Philip027
09/18/25 8:27:51 PM
#45:


Accolon posted...
Well that sucks.

Still not turning off my ad blocker though

This

Voidgolem posted...
I'd think having the view counter accurately reflect how much you're getting from your videos makes sense, though?

like, sure, the number being smaller hurts the mental state, and there's a lot to be said as video creation as a hobby and not a job, but that's not what the shape of the world supports currently what with the whole late stage capitalism thing

Yeah uhh, I don't think you understand how important the view count is. It isn't just a number for feels, or like meaningless "score" in a video game.

Frostshock posted...
I'm not watching this, but all these posts seem to miss the point that *ad blockers* made a change that is preventing the browser from contacting YouTube to record a view.

How exactly is that YouTube's problem?

Even saying this was true, why do you think ad blockers had to resort to something like that in order to keep functioning on their site?

Surely it wasn't because of anything YT actively did, like making ads more and more pervasive and insufferable over time, alongside waging war against those ad blockers. Oh wait.
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008Zulu
09/18/25 8:32:14 PM
#46:


AceMos posted...
yes those poor people alot of people make their living off youtube and this is hurting them

as i said this hurts small creators far more than large creators
How much were small creators making per month anyway, a few dollars? YouTube is incredibly stingy when it comes to revenue.

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rick_alverado
09/18/25 8:40:45 PM
#47:


008Zulu posted...
How much were small creators making per month anyway, a few dollars? YouTube is incredibly stingy when it comes to revenue.

That's why it hurts creators. Outside of really big creators, you don't make much from YouTube itself. But when it comes to sponsorship deals, the companies doing them will be looking at your reach, which includes views, to determine what kind of deals (if any) they are willing to make with you.
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ChocoboMogALT
09/18/25 8:51:38 PM
#48:


I follow a lot of small YouTube creators (20-50k subs, usually 1-8k views) and their views have all cratered over the last year. Almost all of them have seen a 1/2 to 1/3rd drop in views from just 2 years ago.
Not sure if this is the only factor, but it really sucks.

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Metal_Gear_Raxis
09/18/25 9:08:10 PM
#49:


Oh but uhm, honestly anyone using you tube as their sole source of income is setting themselves up for doom.

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rick_alverado
09/18/25 9:10:23 PM
#50:


Metal_Gear_Raxis posted...
Oh but uhm, honestly anyone using you tube as their sole source of income is setting themselves up for doom.

Yeah, so something like this which affects other sources of income is a problem.
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