Current Events > Eichner blames 'Bros' flopping on straight people. Is he right?

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HylianFox
10/04/22 1:45:26 PM
#1:


As a gay man myself, I already knew this film was never going to appeal to a wide audience.
It's also a rom-com, a genre that's not exactly known for being "must see"

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Scintillant
10/04/22 1:47:07 PM
#2:


Tbh people were trashing the movie before it came out but I don't know. I'm still going to go see it.

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Smashingpmkns
10/04/22 1:49:34 PM
#3:


Movie was kinda destined to fail. Who releases a romcom in October? Lol It being a gay romcom didn't help tbh, but there's a multitude of reasons why it is failing as well.

Fwiw it looks like a decent movie and it's getting good reviews. It's a shame they didn't release it early summer or in November.

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ZannoL
10/04/22 1:50:00 PM
#4:


How many topics does this need?
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MC_BatCommander
10/04/22 1:50:44 PM
#5:


I would blame marketing because this is the first time I've heard of it

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CalosiaTana
10/04/22 1:51:38 PM
#6:


No he's not

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Cuticrusader09
10/04/22 1:51:48 PM
#7:


Doesnt help the Eichner isnt a hot gay man (sorry to anyone that thinks hes hot).

Get someone like Matt Bomer as the lead
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radical_rhino
10/04/22 1:51:49 PM
#8:


Is he the super annoying character from the last seasons of Parks and Rec?

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MaxEffingBemis
10/04/22 1:52:30 PM
#9:


radical_rhino posted...
Is he the super annoying character from the last seasons of Parks and Rec?
Yes

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AngelsNAirwav3s
10/04/22 1:53:28 PM
#10:


Gay people didn't go see it either.

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Foppe
10/04/22 1:55:15 PM
#11:


https://gamefaqs.gamespot.com/a/user_image/6/3/5/AAA_aCAADvqD.jpg
The fuck is 'Bros'?

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refmon
10/04/22 2:15:42 PM
#12:


I thought they stopped releasing romcoms in theatres and just kept them for streaming services for a while now?

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ClockworkHare
10/04/22 2:39:24 PM
#13:


AngelsNAirwav3s posted...
Gay people didn't go see it either.

This is true, many of us did not.

We're also tired of watching America's cheesy media Pander-a-thon for cash grabs.
This movie may have not been that, but the point is it LOOKED like it from adverts, that's the problem.
Hollywood has overplayed the lazy diversity bait for $$$ and even those of us it's supposedly targeting are feeling burn-out.
We might bother to watch the flick for free in the future, but the advertising didn't really give us a solid reason to pay for it.

Besides we're not dying to see a movie about gay male life. We are gay male life.

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Winterking
10/04/22 2:51:20 PM
#14:


I find Eichner's character (or is that just him?) that he usually plays to be obnoxious. In the same way that I find Pauly Shore obnoxious, or Bobcat Goldthwait charming *in very small doses*. I'll watch this when it hits streaming, but if it's more that guy and less Felix from "Friends from College" (very toned down), I don't know how much I'll take.
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s0nicfan
10/04/22 2:54:23 PM
#15:


This is no different than "Ghostbusters flopped because of sexism!" Can we be done with directors, writers, and actors going right to "bigotry" as the reason their movie failed?

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Jerry_Hellyeah
10/04/22 2:54:24 PM
#16:


Not one joke in the trailer lands, if theres even one in there. Just looks like a snoozefest.

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Dat_Cracka_Jax
10/04/22 3:02:22 PM
#17:


This probably should have just been sold to Netflix. It'd clean up there and have made way more money. Still can

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theAteam
10/04/22 3:04:40 PM
#18:


What do they mean by "blames"? Is he actually saying straight people are bigoted for not seeing it?

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OpenlyGator
10/04/22 3:05:26 PM
#19:


I think I saw like 1 advertisement for this movie...

Seems like they took the "less is more" approach to marketing this film and I'm surprised they still wanted anyone to watch it.

And boo on Eichner for whining about homophobia when there was barely any effort to market the film besides looking progressive. That's a weak reason for consumers to pay money for what's supposed to be entertainment. Okay it's progressive....what else is appealing about it? We don't really know because they didn't show much of it. Some people didn't even know the movie existed because of the weak ass marketing.

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MarcyWarcy
10/04/22 3:05:35 PM
#20:


Maybe in certain places but overall I dont think thats the primary reason no
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AngelsNAirwav3s
10/04/22 3:22:00 PM
#21:


OpenlyGator posted...
I think I saw like 1 advertisement for this movie...

Seems like they took the "less is more" approach to marketing this film and I'm surprised they still wanted anyone to watch it.

And boo on Eichner for whining about homophobia when there was barely any effort to market the film besides looking progressive. That's a weak reason for consumers to pay money for what's supposed to be entertainment. Okay it's progressive....what else is appealing about it? We don't really know because they didn't show much of it. Some people didn't even know the movie existed because of the weak ass marketing.

I saw a bunch of ads for it, rumored marketing budget is an additional $30 million

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yusiko
10/04/22 3:24:34 PM
#22:


Jerry_Hellyeah posted...
Not one joke in the trailer lands, if theres even one in there. Just looks like a snoozefest.


it has great reviews from both critics and anyone who saw it
apparently the movie is hilarious but the promos for it didnt focus on its hilarity

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I4NRulez
10/04/22 3:25:10 PM
#23:


I mean from all the marketing of the film i saw it was him running around saying "THERES A LOT OF GAY SEX IN IT."


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Hayame_Zero
10/04/22 3:31:07 PM
#24:


Dat_Cracka_Jax posted...
This probably should have just been sold to Netflix. It'd clean up there and have made way more money. Still can
Yeah, we're kind of at a point where theatrical releases for non-blockbusters being successful are going to be a rarity. Streaming it is going to be the safer option for a lot of films

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DocileOrangeCup
10/04/22 3:31:33 PM
#25:


Bros flopping on straight people

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NoxObscuras
10/04/22 3:33:43 PM
#26:


theAteam posted...
What do they mean by "blames"? Is he actually saying straight people are bigoted for not seeing it?
No. And this is the second topic that incorrectly states that he's "blaming" straight people. He's saying that certain straight people (aka homophobes) aren't seeing it, but he encourages everyone that's not a homophobe to see it.

https://twitter.com/billyeichner/status/1576686311829749761?s=20&t=9x9o7AniLTvA4o1CZCWQaw

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ZannoL
10/04/22 3:39:52 PM
#27:


NoxObscuras posted...
No. And this is the second topic that incorrectly states that he's "blaming" straight people. He's saying that certain straight people (aka homophobes) aren't seeing it, but he encourages everyone that's not a homophobe to see it.

https://twitter.com/billyeichner/status/1576686311829749761?s=20&t=9x9o7AniLTvA4o1CZCWQaw
Wow, some common sense.
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Jerry_Hellyeah
10/04/22 3:45:51 PM
#28:


^ You're not being very honest about the bottom post there.

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Priere
10/04/22 3:47:12 PM
#29:


Poor guy

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cjsdowg
10/04/22 3:59:18 PM
#30:


Yes he did blame straight people.

https://twitter.com/billyeichner/status/1576685773402755072

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Hop103
10/04/22 3:59:55 PM
#31:


Nope.

Romcoms starring 2 gay men are beyond niche in appeal in Hollywood movies.

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ZevLoveDOOM
10/04/22 4:03:20 PM
#32:


i liked him on Parks and Rec but i dunno, the trailer didn't grab my attention. mainly cause rom-coms in general just aren't really my thing... *shrugs*
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Returning_CEmen
10/04/22 4:04:08 PM
#33:


Only like 5 percent of the population would be into this movie and out of that how many will actually go to the theaters to see it?

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AsucaHayashi
10/04/22 4:07:17 PM
#34:


the poster alone makes me not wanna watch it.

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ssk9716757
10/04/22 4:08:22 PM
#35:


i thought the marketing/ads were awful. reviews seem to indicate it's a good movie but it seemed so cringy from the ads.

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Philip027
10/04/22 4:15:59 PM
#36:


My spouse is gay and was still incredibly put off by both the previews and the title.

I didn't have the same negative reaction they did, but I also just don't particularly care to see movies in general.
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Prestoff
10/04/22 4:18:29 PM
#37:


It's a niche film that opened in a month where people want to see scary movies.

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VIXVLV
10/04/22 4:19:56 PM
#38:


How is it niche? Romcoms are about as mainstream as they get.

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Zero_Destroyer
10/04/22 4:25:33 PM
#39:


VIXVLV posted...
How is it niche? Romcoms are about as mainstream as they get.

Romcoms have mostly been priced out of theaters. It's a very tired, exhausted genre, and raunchy romcoms in particular have been dead for a while because of how heavily franchise films took over Spring/Summer releases. Midbudget films like this are innately a huge risk for studios and it having an R rating automatically puts it at a disadvantage as a theater release.

I said this all already on the movies board, but Heartstopper did incredibly well this year, so how can homophobia be the cause of this film failing? This failed because people don't want to spend theater money on romcoms in 2022.

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BloodMoon7
10/04/22 4:30:07 PM
#40:


Literally never heard of this movie.

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Philip027
10/04/22 4:47:11 PM
#41:


Spouse retweeted this thread that I think summed it up pretty well.

https://twitter.com/intothemelwoods/status/1576971419514064896

tl;dr: It tried catering to too many, ended up alienating just about everyone to some degree, and then compounded with bad release timing.
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RiKuToTheMiGhtY
10/04/22 4:48:45 PM
#42:


Poor time for this kind of movie, it is horror movie season not rom com.

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rexcrk
10/04/22 4:57:04 PM
#43:




Didnt he play that really annoying character on Parks and Rec?


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UnfairRepresent
10/04/22 4:58:22 PM
#44:


MC_BatCommander posted...
I would blame marketing because this is the first time I've heard of it


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VampireCoyote
10/04/22 4:58:52 PM
#45:


Releasing it theatrically wasnt a good movie

If it had been released on a streaming platform I would have watched it by now

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VIXVLV
10/04/22 4:59:25 PM
#46:


Zero_Destroyer posted...
Romcoms have mostly been priced out of theaters. It's a very tired, exhausted genre, and raunchy romcoms in particular have been dead for a while because of how heavily franchise films took over Spring/Summer releases. Midbudget films like this are innately a huge risk for studios and it having an R rating automatically puts it at a disadvantage as a theater release.

None of this says that the film fulfills a niche. Played out, boring, not MCU, etc, but not "niche".

How is it niche?

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cjsdowg
10/04/22 5:02:01 PM
#47:


VIXVLV posted...
None of this says that the film fulfills a niche. Played out, boring, not MCU, etc, but not "niche".

How is it niche?

It is a movie just for a gay,upper class, white guys.

In the trailer, he makes fun of that fact that straight people would not want to see it.

My brown gay friends are upset about it because they felt like it acted like they didn't exist.


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yusiko
10/04/22 5:07:22 PM
#49:


neither this topic or the superior original topic about it posted the trailer

https://www.youtube.com/watch?v=Qry_F6H-1mA

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ClockworkHare
10/04/22 5:09:16 PM
#50:


When I want to see a gay guy romcom, Billy Eichner would be a reason for me to pass on it, not pay for it.

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