Board 8 > Live-action Mulan heads to Disney+ for an additional $30 premium payment

(+) Yeah! (+)

Leonhart4 posted...

Did movie rentals stop being 5 bucks at some point? The idea that 30 bucks seems reasonable to people is weird to me because you aren't paying for a theater experience. You're renting a movie.

StealThisSheen posted...

Because it's the premium for not having to wait. And just like there are perks to a theater, there are also perks to being at home. Comfier seating, not having to put up with lines or a bunch of other people, being able to pause, and so on. The reason movies are cheaper when they end up on demand later on isn't completely because it's at home vs. a theater, it's because you've had to wait longer to see it and they're also trying to rope people into watching it again.

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Sometimes I miss blockbuster

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Corrik7 posted...

Should have been $20 for D+ users and $30 for non. You limit your market so drastically not giving non-users an option and coulda made D+ users feel special and more likely to get it.

Yeah that would have been better.

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Yes, I get they're pitching it as a premium for early access but I don't think it's a good deal because it's still essentially just a movie rental

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From the perspective of a parent of 3 kids... if we go to the movies, it's like 8 bucks (or more) per ticket. We sneak in snacks and drinks but we love good movie theater popcorn, which isn't cheap. I love the movies so I don't mind the cost. I think we estimate $60 to see a movie.

Trolls World Tour came out for rental right away, $20. We had a movie night, and then the kids watched it a bunch of times, got into the songs, etc. It was a great value. Of course, we could have rented a different kids movie that they hadn't seen for way cheaper. But there's an obvious and necessary premium for new movies.


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Leonhart4 posted...

Did movie rentals stop being 5 bucks at some point? The idea that 30 bucks seems reasonable to people is weird to me because you aren't paying for a theater experience. You're renting a movie.

Yes. Movies that couldn't be shown in theatres but were scheduled to are launching as $20 rentals.

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For the record, there's no way I'm paying this for Mulan, Black Widow, or pretty much any blockbuster film. But I think I would if it was something I was REALLY interested in, like a new Lynch or Miyazaki movie. And then I think "oh yeah, there are people who are REALLY interested in Disney and Marvel movies."

I know people who will and have gladly for crap like "Onward" so I fully expect this to make enough money for Disney to do this for BW and Eternals.

Bartzyx posted...

And what are the implications for the film ever being included in the base service?

Coming soon! Upgrade to Disney++ and receive a discount off the purchase of all premium content, or wait X days after its release to access premium content for free!

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