LogFAQs > #979108849

Sun Tzu said, if you know your audience and know yourself, you need not fear the result of a hundred emails. Or something like that.

Basically, pander to the demographic you're trying to sell shit to while not marginalizing other potential demographics that might buy your product. It's literally that simple. Corpo speak exists for a reason, it's serves as meaningless inoffensive language meant to push products while not damaging individuals.