Current Events > EVGA is done selling graphics cards

(+) Yeah! (+)

https://www.youtube.com/watch?v=cV9QES-FUAM

Yikes

huh

why

they're the brand i always defaulted to :/

that 550 Ti lasted me WAY too long

Wow, that's big! They were definitely my go to.

Nooo. EVGA was my favorite brand. I was going to get a 4080 through them >_>

Looks like I'm never buying nvidia cards anymore

Msi is better anyways imo

MarthGoomba posted...

Looks like I'm never buying nvidia cards anymore

Join us on the AMD side =D

Fair enough but now I just think of Pepy everytime I see EVGA mentioned

NVIDIA really is a bunch of d-bags.

What I really hate is that, unlike Intel, they at least have the product quality and general lack of truly equal competition (at least in terms of features and general driver support). So it's nowhere near as easy to drop NVIDIA as it is to drop Intel.

Video wont load for me but why?

Wow, end of an era.

Kamen_Rider_Blade posted...

Join us on the AMD side =D

When Windows 10 is dead and I move over to Linux, absolutely

Evga has some of the best customer service. I had coil whine on my card and replaced it no issues.

It's disgustingly inappropriate, and always has been, for NVIDIA to sell Founders Edition cards at an MSRP that the third party card makers can't match.

I hope eVGA moves over to AMD if they're done with nVIDIA.

Team AMD can use eVGA's help IMO.

Yea, EVGA is top tier with customer service.

I noticed later in the video that Steve starts to poke holes in EVGA's story and, combined with the entire concept of a company abandoning what is essentially its only major product, it does seem like this story doesn't quite add up. Or at least it isn't the whole story. As Steve notes, the other board manufacturers have similar complaints but likely still make a profit, so there's something more at play.

EVGA will just make AMD cards.

Reading between the lines, it sounds like EVGA dramatically over-ordered high end RTX 3000 cards and got burned hard by the total collapse in price and over-availability of product. NVIDIA, for all its faults, at least wisely chose to simply not produce any significant amount of Founder's Edition cards during the GPU shortage - but that opened the window for third party price gouging (which EVGA in particular really went overboard with).

So now that supply is back, the MSRP FE cards are way cheaper than third party vendors.

Kamen_Rider_Blade posted...

I hope eVGA moves over to AMD if they're done with nVIDIA.

Team AMD can use eVGA's help IMO.

AMD needs a lot of help if they want to compete in the graphics card department. Their CPUs are the go to but gpus aren't even close

Kamen_Rider_Blade posted...

I hope eVGA moves over to AMD if they're done with nVIDIA.

Team AMD can use eVGA's help IMO.

AMD has Sapphire though

Axiom posted...

AMD needs a lot of help if they want to compete in the graphics card department. Their CPUs are the go to but gpus aren't even close

AMD has a serious problem right now because they're seemingly going the "cheaper but with the same performance" route against NVIDIA, but the price is basically the same and the performance, while measured solely in rasterization, is equal-or-better, is hamstrung considerably by this generation's move to image reconstruction (DLSS, FSR 2.0) and raytracing.

AMD just can't seem to get its shit together with GPUs. I don't know what is going on. Their marketing is just awful and they just can't seem to find that sweet spot of either going hard on price (cheaper) or simply outperforming NVIDIA (which won't happen until they iron out something like FSR 2.0 to the point where NVIDIA's cards aren't ironically running it better than AMD's).

If you go back to the beginning of this GPU generation, before COVID really screwed up the supply chain, NVIDIA sucker-punched AMD with the $699 RTX 3080, which was basically better than all of AMD's cards (certainly in terms of features, RT and image reconstruction). AMD's 6800 XT being only $50 cheaper (MSRP) was just not competitive. Assuming COVID never happened, I think only a major AMD fan would argue that the 6800 XT was worth the $50 price difference against the 3080. The 3080 was just too good of a card at that price point (NVIDIA apparently agreed, as we saw with the 3080 Ti MSRP)

voldothegr8 posted...

AMD has Sapphire though

eVGA can be added onto the list of "Defectors" from the nVIDIA camp like XFX

All this does it make you think more about where to go next

refmon posted...

Video wont load for me but why?

Basically, the EVGA CEO is saying that they don't like how NVIDIA does things. NVIDIA doesn't tell the partners (EVGA, MSI, ASUS, etc) important information, like the MSRP, or how much NVIDIA will charge them for the chip, until after the gpu is officially announced to the public. And NVIDIA sets price floors and price ceilings (can't sell above, or below, certain prices) on some of the cards. So it really restricts what they can do.

They say it's not a financial decision, but GamersNexus pointed out that GPU sales make up 80% of EVGA's revenue, but only a small percentage of their profit. So it does seem like, they just might be unhappy with their small profit margin.

They also insist that they aren't going to work with Intel or AMD, but that could just be because they don't want to say anything until deals are finalized. Because one of the inconsistencies is that they say they're not expanding their business into any other fields. But they're going to take care of their current employees. Which doesn't make sense, because the amount of work they will have is going to drop significantly.

What did tech Jesus say? can't watch the video now.

Kamen_Rider_Blade posted...

Join us on the AMD side =D

Im strongly considering it.

have a 2070 currently and im literally running it gimped because im not super comfortable with the heat and noise it makes at full power.

And from what i hears the 3000 is noticeably worse on that front and 4000 is gonna be even worse...

unfortunately i wouldnt know where to begin with such a transition... i know how to use geforce experience and i have a gsync display... but... im willing to listen cause i dont want a freaking oven as a gpu

DarkRoast posted...

AMD has a serious problem right now because they're seemingly going the "cheaper but with the same performance" route against NVIDIA, but the price is basically the same and the performance, while measured solely in rasterization, is equal-or-better, is hamstrung considerably by this generation's move to image reconstruction (DLSS, FSR 2.0) and raytracing.

AMD just can't seem to get its shit together with GPUs. I don't know what is going on. Their marketing is just awful and they just can't seem to find that sweet spot of either going hard on price (cheaper) or simply outperforming NVIDIA (which won't happen until they iron out something like FSR 2.0 to the point where NVIDIA's cards aren't ironically running it better than AMD's).

If you go back to the beginning of this GPU generation, before COVID really screwed up the supply chain, NVIDIA sucker-punched AMD with the $699 RTX 3080, which was basically better than all of AMD's cards (certainly in terms of features, RT and image reconstruction). AMD's 6800 XT being only $50 cheaper (MSRP) was just not competitive. Assuming COVID never happened, I think only a major AMD fan would argue that the 6800 XT was worth the $50 price difference against the 3080. The 3080 was just too good of a card at that price point (NVIDIA apparently agreed, as we saw with the 3080 Ti MSRP)

I think AMD realizes that they aren't going to regain all the marketshare they used to have & lost to nVIDIA over night. It's going to be a LONG, LONG war of attrition.

So they're taking the slow & steady approach.

https://www.tweaktown.com/news/88307/gpu-market-share-nvidia-commands-with-80-leaves-amd-20/index.html

nVIDIA still has 80% of the Discrete GPU market while AMD has the remaining 20%.
https://gamefaqs.gamespot.com/a/user_image/9/0/5/AAAFvAAADrkp.jpg
It's going to be a uphill battle to get back to even, much less beating nVIDIA.
So AMD is probably strapping in for the long term war of attrition.

AMD is rebuilding up it's technology base, software stack, software support, etc.
All that takes ALOT of time and isn't easy. Something nVIDIA has dumped countless years into and Intel is learning first hand how hard it is to be in the GPU market. Look at the Arc debacle and it's drivers. Intel's Arc GPU drivers makes AMD & nVIDIA drivers look like Godsends.

In a larger picture of GPU market share, iGPU's still eat the vast majority of the market.
https://gamefaqs.gamespot.com/a/user_image/9/0/6/AAAFvAAADrkq.png
During Q1, 2021:

• 81.2% of the market consists of iGPU's
• 18.8% of the market consists of dGPU's

The mantra of iGPU's eating over 80% of the GPU market while dGPU's are the remainder largely remains true in the world of GPU's.

Now that AMD will throw in a free iGPU onto their Ryzen 7000 series, I expect to see the iGPU market start heading towards AMD over time.

Honestly, it really doesn't matter what kinds of graphs you show me - I've seen AMD make these arguments for 15+ years and they just don't know what they're doing. They can make cards with good performance, and really that's the most important part of all of this, but they have no clue how to position / market these cards, and I don't see any evidence of that actually changing.

Ever since they bought ATI, it's become increasingly clear that AMD is a company that understands CPUs and still doesn't really know how to compete in the GPU market. It's their weird side-project purchase that they've got commitment issues with.

DarkRoast posted...

Honestly, it really doesn't matter what kinds of graphs you show me - I've seen AMD make these arguments for 15+ years and they just don't know what they're doing. They can make cards with good performance, and really that's the most important part of all of this, but they have no clue how to position / market these cards, and I don't see any evidence of that actually changing.

That's your interpretation, I see things a bit differently.

AMD battling Intel is a completely different beast than AMD battling nVIDIA.

The situations both seem like their Sisphysian, but it just takes ALOT of hardwork, time, & grind to get back what you lost.

AMD only recently started getting a upper hand on Intel and is slowly heading in the right direction.

https://gamefaqs.gamespot.com/a/user_image/8/8/0/AAAFvAAADkPg.jpg

Even Intel's CEO says he expects more Marketshare loss on his end
https://gamefaqs.gamespot.com/a/user_image/9/1/1/AAAFvAAADrkv.jpg
So it's not impossible, just really slow & Tedious to climb back up.

AMD made ALOT of hard decisions to save itself from Bankruptcy, but now that it's slowly returning to form, they have to rebuild the technological, software, & support base to get to where it needs to be to fight nVIDIA.

That won't change over the span of 1-2 years, it's going to be a VERY long protracted battle to get back everything AMD/ATi lost because they fumbled the ball.

DarkRoast posted...

Honestly, it really doesn't matter what kinds of graphs you show me - I've seen AMD make these arguments for 15+ years and they just don't know what they're doing. They can make cards with good performance, and really that's the most important part of all of this, but they have no clue how to position / market these cards, and I don't see any evidence of that actually changing.

Ever since they bought ATI, it's become increasingly clear that AMD is a company that understands CPUs and still doesn't really know how to compete in the GPU market. It's their weird side-project purchase that they've got commitment issues with.

That's funny because before Ryzen people were saying AMD didn't know how to compete in the CPU market anymore either. People follow the tech and Nvidia always seems to have the edge there, simple as that.

See, that's the thing.

AMD is competing with Intel and, at least until Alder Lake, they were stomping Intel into the ground in both price and performance.

AMD is trying to coexist with NVIDIA as if their products are literal equals and justify similar price and performance metrics. But they're not. If anything, this actually makes AMD seem like Intel pre-Alder Lake. They try to get by on brand recognition and the assumption that their name alone offsets the clear lack of performance and feature advantages. FSR 2.0 seemed like the first real attempt at keeping up with NVIDIA - except NVIDIA cards have significantly better latency and performance uplift with FSR 2.0 than AMD's. Which is just ridiculous.

AMD will never get anywhere with this "next time we'll have those features too" mindset. NVIDIA is making the rules.

No way...

EVGA was the best brand for Nvidia.

Will definitely be missed.

DarkRoast posted...

See, that's the thing.

AMD is competing with Intel and, at least until Alder Lake, they were stomping Intel into the ground in both price and performance.

And the marketshare increase over time reflects that.
See my charts above.

AMD is trying to coexist with NVIDIA as if their products are literal equals and justify similar price and performance metrics. But they're not. If anything, this actually makes AMD seem like Intel pre-Alder Lake. They try to get by on brand recognition and the assumption that their name alone offsets the clear lack of performance and feature advantages. FSR 2.0 seemed like the first real attempt at keeping up with NVIDIA - except NVIDIA cards have significantly better latency and performance uplift with FSR 2.0 than AMD's. Which is just ridiculous.

AMD doesn't want to be known as the "Cheaper Value" solution.

https://arstechnica.com/gadgets/2015/05/amd-admits-it-cant-be-the-cheaper-solution-will-refocus-on-performance/

So it's going to price itself accordingly to be seen on par with nVIDIA.

Over time, it's going to plan on making better video cards while being profitable.

Slowly, AMD is reaching it's goals while slowly gaining marketshare.

https://www.youtube.com/watch?v=_36yNWw_07g

EVGA are saying they're leaving GPU's completely so I wouldn't hold my breath on them trying to sell AMD GPU's.

They'd make that statement now if they were.

It's not like AMD would be treating them much better, so I can see them staying out of the game all together. But as Steve noted, this isn't exactly all on nVidia here.

Still, losing EVGA is big for me. All of my nVida cards are always EVGA.

Next company to divorce nvidia will be Nintendo, although they're the one company on Earth Nvidia couldn't dick slap and Nintendo did them a favor taking their garbage chips for a cheap device. If Nintendo does another full console they'll be right back to AMD.

Punished_Blinx posted...

EVGA are saying they're leaving GPU's completely so I wouldn't hold my breath on them trying to sell AMD GPU's.

They'd make that statement now if they were.

Or they might not have a deal made with AMD yet.

So it's too early to tell, we're only learning about this news today.

So who knows what the future holds for eVGA.

Fony posted...

Next company to divorce nvidia will be Nintendo, although they're the one company on Earth Nvidia couldn't dick slap and Nintendo did them a favor taking their garbage chips for a cheap device. If Nintendo does another full console they'll be right back to AMD.

Well, nVIDIA was the only maker that had the Quick Swap from TV to docked mode with their nVIDIA shield platform, ready to go.

That's what convinced Nintendo to partner with nVIDIA for the Nintendo Switch.

AMD wasn't focusing on the home entertainment unit side of the market like nVIDIA.

Wait, what? EVGA has always been my main GPU provider for my primary computers. This sucks.

Kamen_Rider_Blade posted...

Well, nVIDIA was the only maker that had the Quick Swap from TV to docked mode with their nVIDIA shield platform, ready to go.

That's what convinced Nintendo to partner with nVIDIA for the Nintendo Switch.

AMD wasn't focusing on the home entertainment unit side of the market like nVIDIA.

they partnered because nvidia gave them tegra for pennies since no one else(literally) wanted it. nintendo was the lifeline to get something out of it. not only was tegra hot and power hungry for mobile devices, it also had very bad performance. the switch could use it at 15w and didn't need great performance.

Nintendo probably aren't going to make a dedicated home console ever again. Valve went with AMD for the Deck I think but I think NVIDIA is still using Shield tech to then sell to Nintendo. Rumors seem to point to them sticking with NVIDIA.

Punished_Blinx posted...

Nintendo probably aren't going to make a dedicated home console ever again. Valve went with AMD for the Deck I think but I think NVIDIA is still using Shield tech to then sell to Nintendo. Rumors seem to point to them sticking with NVIDIA.

nvidia will nvidia at some point.

Interesting. Those have been my go tos for my last three builds and have no complaints. Hope whatever they do next goes well...

Damn that sucks. I've never bought a gpu from them but always read about their superb customer service

Fony posted...

they partnered because nvidia gave them tegra for pennies since no one else(literally) wanted it. nintendo was the lifeline to get something out of it. not only was tegra hot and power hungry for mobile devices, it also had very bad performance. the switch could use it at 15w and didn't need great performance.

That was the cherry on the top. The gimmick of Docked mode to TV is what sold them to Nintendo.

Remember, Nintendo always seems to have a gimmick since the Wii/U days.

Punished_Blinx posted...

Nintendo probably aren't going to make a dedicated home console ever again. Valve went with AMD for the Deck I think but I think NVIDIA is still using Shield tech to then sell to Nintendo. Rumors seem to point to them sticking with NVIDIA.

Nintendo realized that making Dev Houses work on 2x games instead of one was stupid.

So the future is a Hybrid Home/Mobile console.

Guess what, Nintendo was there first and their Astronomic Sales proves that it works.

I guess it's Zotac now, fellas.

Kamen_Rider_Blade posted...

Nintendo realized that making Dev Houses work on 2x games instead of one was stupid.

So the future is a Hybrid Home/Mobile console.

Guess what, Nintendo was there first and their Astronomic Sales proves that it works.

Yeah, I love it and hope they never go back to having console and handheld separate. This way all of the games are on one platform.

So many GameCube and Wii games had sequels that were DS/3DS only, so I missed out (I don't play handheld anymore).