Current Events > Heineken under fire for racist ad.

Topic List
Page List: 1, 2
CiIantro
03/27/18 2:17:37 AM
#1:


Is this ad racist?


The bartender slides the beer past a bunch of black people towards a light-skinned woman. The text "Sometimes, lighter is better" then appears on the screen.

https://www.youtube.com/watch?v=g_u_-OD1_z0" data-time="
... Copied to Clipboard!
DocileOrangeCup
03/27/18 2:18:07 AM
#2:


... Copied to Clipboard!
Zeeak4444
03/27/18 2:20:15 AM
#3:


This can't be real. I mean, I guess I'm not surprised but what the fuck is that bullshit. I don't think Budweiser has even done something that trashy.

So obviously C. I'd stop drinking it but Heineken is the poor mans Stella anyways so I don't drink it.
---
Typical gameFAQers are "Complainers that always complain about those who complain about real legitimate complaints."-Joker_X
... Copied to Clipboard!
Syntheticon
03/27/18 2:24:29 AM
#4:


I don't know about racist specifically-creatively, it's weird and full of odd choices that they had to know would cause them problems. As for tone, it's just dull and generally unpleasant, not unlike their beer.
---
Mod me? You don't even know me!
... Copied to Clipboard!
Sphyx
03/27/18 2:37:11 AM
#5:


Somewhere, a marketing exec is patting himself on the back and thinking about what a great job they've done.

They're in for a big surprise.
---
You're so vain,
You probably think this sig is about you.
... Copied to Clipboard!
pieisthebest
03/27/18 2:40:01 AM
#6:


I don't think it was intentionally trying to be racist, but I see why people are taking it that way.
---
... Copied to Clipboard!
Dash_Harber
03/27/18 2:42:18 AM
#7:


pieisthebest posted...
I don't think it was intentionally trying to be racist, but I see why people are taking it that way.


The implication is that the white customer is 'better', so I mean ... Even if it wasn't 'intended' to be racist, it was, and it's pretty hard to argue the implication is anything but, even with a cursory glance.
... Copied to Clipboard!
RoseIsHorriblle
03/27/18 2:51:50 AM
#8:


lol at anyone who thinks this is racist.
... Copied to Clipboard!
mach25687
03/27/18 2:53:57 AM
#9:


Honestly, it only people that say's it racist that make it that way. Honestly, I just saw a dumb commercial about a nasty beer taking place in Jamaica.
---
... Copied to Clipboard!
Resolution
03/27/18 2:55:27 AM
#10:


Not racist, just stupid and tactless lol.
---
"I eat p****** like you in the pit every show I go to" - ZombiePelican
... Copied to Clipboard!
Dash_Harber
03/27/18 2:56:50 AM
#11:


mach25687 posted...
Honestly, it only people that say's it racist that make it that way. Honestly, I just saw a dumb commercial about a nasty beer taking place in Jamaica.


"It's not racist if those of us not insulted by it pretend it's not racist ..."

RoseIsHorriblle posted...
lol at anyone who thinks this is racist.


" ... and you are stupid if you disagree."
... Copied to Clipboard!
MabusIncarnate
03/27/18 2:57:43 AM
#12:


Zeeak4444 posted...
This can't be real. I mean, I guess I'm not surprised but what the fuck is that bullshit. I don't think Budweiser has even done something that trashy.

So obviously C. I'd stop drinking it but Heineken is the poor mans Stella anyways so I don't drink it.

This so much. Fuck Heineken once you try a Stella.
---
Ten million dollars on a losing campaign
Twenty million starving and writhing in pain
... Copied to Clipboard!
Pepys Monster
03/27/18 3:00:25 AM
#13:


1) She's white?
2) The intent is obviously that he's sliding an attractive woman a beer.
---
I/\
|_|
... Copied to Clipboard!
Dash_Harber
03/27/18 3:02:18 AM
#14:


Pepys Monster posted...
2) The intent is obviously that he's sliding an attractive woman a beer.


And what does that have to do with 'sometimes lighter is better'?
... Copied to Clipboard!
lesidesi
03/27/18 3:15:17 AM
#16:


obviously not intentionally racist but it is incredibly poorly thought out and executed at best, and i wouldn't blame anyone for being ticked off by it
---
If they can get you asking the wrong questions, they don't have to worry about the answers.
... Copied to Clipboard!
Ricemills
03/27/18 3:32:44 AM
#17:


"sometimes, lighter is better."
then most of the time, darker is better?

---
You have the right to remain silent. anything you post will be misquoted, then be used against you.
... Copied to Clipboard!
bnui_ransder
03/27/18 3:35:32 AM
#18:


The implication is

"Good thing this beer is so light and it can slide better!"

But add in things that aren't there, and uh oh
---
... Copied to Clipboard!
ModLogic
03/27/18 3:37:47 AM
#19:


... Copied to Clipboard!
Old NoiseTank
03/27/18 3:39:28 AM
#20:


slide that heineken right into the trash while youre at it bartender.
---
Grim Reaper: "Your time has come"
Xsquader: "sir whats your badge number?"
... Copied to Clipboard!
ToonLinkWithGun
03/27/18 3:41:07 AM
#21:


I would say so. Why did it slide past all black people?
---
HA! HYAH!
... Copied to Clipboard!
ClockworkHare
03/27/18 3:44:31 AM
#22:


I don't believe it was intentionally racist, but the phrasing they chose and placement of people was definitely not smart advertising.

I don't know, was this commercial produced in another country where they're trying to be super "colorblind" and maybe that's why they didn't notice the issue with the ad?

Was this made in the US..? That would surprise, because letting a finished product like that onto TV is just asking for protests.
---
... Copied to Clipboard!
Smashingpmkns
03/27/18 3:54:45 AM
#23:


Regardless if whether or not they intended it to be racist, that shit ended up being pretty insensitive lol fucking crazy how in your face this is.
---
Clean Butt Crew
... Copied to Clipboard!
Kaname_Madoka
03/27/18 3:53:07 PM
#24:


ToonLinkWithGun posted...
I would say so. Why did it slide past all black people?

---
Drawn for me: Volkswagen_Bros, ShinobiNinjaX, Popcorn_Fairy + Nayr626. https://imgur.com/gallery/B4o8m
dont lose your wayyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy
... Copied to Clipboard!
LightHawKnight
03/27/18 3:58:59 PM
#25:


Racist people will see racist stuff in everything.
---
The Official Odin of the Shin Megami Tensei IV board.
"You know how confusing the whole good-evil concept is for me."
... Copied to Clipboard!
UnholyMudcrab
03/27/18 3:59:41 PM
#26:


... Copied to Clipboard!
Solar_Crimson
03/27/18 4:16:29 PM
#27:


If not racist, then it's in very bad taste.
---
Be wary of boarding the hype train, lest you end up on the ruse cruise... - nanobuilder (r/nintendo)
http://backloggery.com/SolarCrimson
... Copied to Clipboard!
MattSFfrd
03/27/18 4:18:16 PM
#28:


Sphyx posted...
Somewhere, a marketing exec is patting himself on the back and thinking about what a great job they've done.

They're in for a big surprise.


everybody is talking about their product. that's a win in the marketing world.
---
... Copied to Clipboard!
UnfairRepresent
03/27/18 4:19:48 PM
#29:


Jeez people are offended over this now?

I remember when racism was not giving people equal rights and beating them in the streets.

Now racism is a generic TV commercial offended me.

If you want to call that racism then IMO it's just a glowing exclamation point of how fucking amazing and multi-cultural the west this that this is now the issue.
---
^ Hey now that's completely unfair.
https://imgtc.com/i/14JHfrt.jpg
... Copied to Clipboard!
CiIantro
03/27/18 4:20:27 PM
#30:


Personally, I think they did this on purpose to get people talking. The ad is blatantly racist. Like, it would be hard to be MORE racist.
... Copied to Clipboard!
Resolution
03/27/18 4:21:26 PM
#31:


UnfairRepresent posted...
Jeez people are offended over this now?

I remember when racism was not giving people equal rights and beating them in the streets.

Now racism is a generic TV commercial offended me.

If you want to call that racism then IMO it's just a glowing exclamation point of how fucking amazing and multi-cultural the west this that this is now the issue.


You've never been capable of critical thinking so this surprises absolutely nobody
---
"I eat p****** like you in the pit every show I go to" - ZombiePelican
... Copied to Clipboard!
Fin_Dawg_004
03/27/18 4:22:18 PM
#32:


maybe unintentionally. either way, yea that is racist
---
Dallas Cowboys : 6 - 6
Dallas Mavs : Dirk Nowitzki: 30, 527 points (6th all time) 892 from Wilt
... Copied to Clipboard!
#33
Post #33 was unavailable or deleted.
Mistere Man
03/27/18 4:22:41 PM
#34:


It also went past a bunch of light people too at 11-12.
---
Water+Fall=Radiation.
... Copied to Clipboard!
#35
Post #35 was unavailable or deleted.
Zeeak4444
03/27/18 4:26:04 PM
#36:


GOATTHlEF posted...
Remember when Mountain Dew came out with this racist ad?

https://www.youtube.com/watch?v=MdFRWf-CNC8" data-time="&start=8


I did not. Lol what the hell.
---
Typical gameFAQers are "Complainers that always complain about those who complain about real legitimate complaints."-Joker_X
... Copied to Clipboard!
Zikten
03/27/18 4:36:14 PM
#37:


that goat ad is just like something that would be on the Chapelle Show.
... Copied to Clipboard!
MattSFfrd
03/27/18 4:39:05 PM
#38:


Zeeak4444 posted...
GOATTHlEF posted...
Remember when Mountain Dew came out with this racist ad?

https://www.youtube.com/watch?v=MdFRWf-CNC8" data-time="&start=8


I did not. Lol what the hell.


it was written and directed by a black guy
---
... Copied to Clipboard!
Zeeak4444
03/27/18 4:39:56 PM
#39:


MattSFfrd posted...
Zeeak4444 posted...
GOATTHlEF posted...
Remember when Mountain Dew came out with this racist ad?

https://www.youtube.com/watch?v=MdFRWf-CNC8" data-time="&start=8


I did not. Lol what the hell.


it was written and directed by a black guy


Yes I watched the video.

Thanks for the stupid comment.
---
Typical gameFAQers are "Complainers that always complain about those who complain about real legitimate complaints."-Joker_X
... Copied to Clipboard!
Heineken14
03/27/18 8:00:07 PM
#40:


GOATTHlEF posted...
Heineken14 I hope you are okay.


Yeah, been a rough going. Hopefully people accept my apology.
---
Rage is a hell of an anesthetic.
... Copied to Clipboard!
Kineth
03/27/18 8:02:22 PM
#41:


LightHawKnight posted...
Racist people will see racist stuff in everything.


Racist people generally lack empathy so nice try on the deflection.
---
If you're not looking for any honest discussion, agreement, meeting halfway or middle ground, don't bother arguing with me. Selfish narcissists need not apply.
... Copied to Clipboard!
robellr13
03/27/18 8:04:14 PM
#42:


UnfairRepresent posted...
Jeez people are offended over this now?

I remember when racism was not giving people equal rights and beating them in the streets.

Now racism is a generic TV commercial offended me.

If you want to call that racism then IMO it's just a glowing exclamation point of how fucking amazing and multi-cultural the west this that this is now the issue.


What the fuck is this.
---
... Copied to Clipboard!
#43
Post #43 was unavailable or deleted.
Dark_SilverX
03/30/18 3:45:37 AM
#44:


ToonLinkWithGun posted...
I would say so. Why did it slide past all black people?

Probably so the bottle wouldn't get shot 20 times.
---
I support Sony, Microsoft and Nintendo.
... Copied to Clipboard!
Behaviorism
03/30/18 3:51:13 AM
#45:


If sometimes lighter is better, doesn't that mean that most of the time darker is better?
---
Find peace in the embrace of the goddess
... Copied to Clipboard!
Mistere Man
03/30/18 4:48:27 PM
#46:


Behaviorism posted...
If sometimes lighter is better, doesn't that mean that most of the time darker is better?

Or heavier.
---
Water+Fall=Radiation.
... Copied to Clipboard!
#47
Post #47 was unavailable or deleted.
NeoBowser
04/01/18 5:47:16 AM
#48:


Heinekennnn represent
---
I'm feeling myself, I'm feeling myself, I'm feeling my feeling my'
... Copied to Clipboard!
IfGodCouldDie
04/01/18 5:47:25 AM
#49:


That chick isn't even "white."
---
Mind post. XBL:Cyanide Sucker PSN:Paters1 IGN:SuperPattyCakes
... Copied to Clipboard!
goldbman
04/01/18 5:49:03 AM
#50:


Dash_Harber posted...
pieisthebest posted...
I don't think it was intentionally trying to be racist, but I see why people are taking it that way.


The implication is that the white customer is 'better', so I mean ... Even if it wasn't 'intended' to be racist, it was, and it's pretty hard to argue the implication is anything but, even with a cursory glance.

Only sometimes is it better. So they are not saying white people are better. They are saying sometimes. Sometimes blacks are better, Asians better, etc
... Copied to Clipboard!
pres_madagascar
04/01/18 5:51:51 AM
#51:


Resolution posted...
Not racist, just stupid and tactless lol.

---
... Copied to Clipboard!
Topic List
Page List: 1, 2