Board 8 > McDonalds shows how they photograph their burgers. [video]

(+) Yeah! (+)

http://mashable.com/2012/06/22/mcdonalds-photoshops-burgers/

I think this is a pretty good PR move. But the negative comments are funny to read.

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if anyone is surprised about this, they were pretty ****ing stupid to begin with

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Working with a “food stylist,” Bagozzi and the agency team create a burger from “the exact same ingredients we use in the restaurant.” McDonald’s claim is that they only do the doctoring to make the ingredients visible so the consumer will know what’s inside.


this sounds different from a special i watched 20 years ago where they heavily undercook meat and use all kinds of weird additives

none of that must be necessary anymore in the world of photoshop

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Pretty cool

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foolmo
at work

Most interesting.

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I'm pretty sure that they still undercook the meat. Fully cooked meat doesn't look very good on camera.

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KingButz posted...

I'm pretty sure that they still undercook the meat. Fully cooked meat doesn't look very good on camera.

That's what she said.

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hey that mcdonalds is a 2 minute walk from where I live

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