They had an awesome site that had leaderboards, stats for each player and each online game they had ( which there was like only 5 or 6 of them at the time), and even a video upload service with weekly plays of the week for games like Metroid Prime Hunters.
I still can't fathom why they dropped this support.
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Brawl is like ZSS' breasts. Well rounded for casual players.
http://i53.tinypic.com/28sxzzr.jpg