Current Events > Pepsi has done it again

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Antifar
03/28/23 7:19:54 PM
#1:


(made their logo worse)
https://twitter.com/PopBase/status/1640769428613906437

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UnholyMudcrab
03/28/23 7:20:30 PM
#2:


Isn't that just their old logo?

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Lost_All_Senses
03/28/23 7:20:45 PM
#3:


This logo tastes disgusting.

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#4
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Antifar
03/28/23 7:21:04 PM
#5:


UnholyMudcrab posted...
Isn't that just their old logo?
Similar, but not quite
https://twitter.com/PopBase/status/1640770027950604289


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Slaya4
03/28/23 7:21:28 PM
#6:


Like it better tbh. Looks retro

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Pipotchi
03/28/23 7:21:44 PM
#7:


Antifar posted...
(made their logo worse)

Nah

New logos nothing special but its a steep, labored step up from the refinement culture abomination that came before it.
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CRON
03/28/23 7:21:51 PM
#8:


https://gamefaqs.gamespot.com/a/user_image/4/1/7/AARv9PAAEU9R.jpg
Looks pretty good tbh

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Jagr_68
03/28/23 7:22:27 PM
#9:


Gen X Boomer Pepsicola

lol @ D I E T

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UndefeatedGOAT
03/28/23 7:23:14 PM
#10:


Nice that 2009 logo was ass
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Pipotchi
03/28/23 7:25:19 PM
#11:


CRON posted...
https://gamefaqs.gamespot.com/a/user_image/4/1/7/AARv9PAAEU9R.jpg
Looks pretty good tbh

Woah the cherry ones actually look really nice.

I thought graphic design was only gonna continue to decline but maybe the early 2010s-early 2020s will go down as the dark ages in that compartment.
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DyingPancake
03/28/23 7:25:32 PM
#12:


The 87 logo is honestly one of my favorite logos ever so I love the throwback

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Medussa
03/28/23 7:25:57 PM
#13:


i don't hate it. could be a little smaller, though.

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You know me, I'm a big fan of subtlety. But that's downright cryptic.
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Fable
03/28/23 7:26:06 PM
#14:


I like it

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#15
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YellowSUV
03/28/23 7:27:11 PM
#16:


Looks way better than the discount version of the Obama campaign logo.

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#17
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COVxy
03/28/23 7:28:32 PM
#18:


It's the pendulum swinging back after a decade or more of minimalism in logos.

Personally I like minimalistic logos, but I can see why people like the bolder old styling.

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Kombucha
03/28/23 7:28:36 PM
#19:


It's alright. I don't dislike it or anything. Just doesn't really pop (no pun intended) to me.

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hockeybub89
03/28/23 7:30:39 PM
#20:


Improvement

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WhisperWolf2005
03/28/23 7:33:09 PM
#21:


Dont care, their zero calorie version Pepsi Max? is so good, and it really sucks because I gave up even the diet and no sugar sodas.
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Pipotchi
03/28/23 7:34:19 PM
#22:


COVxy posted...
It's the pendulum swinging back after a decade or more of minimalism in logos.

Personally I like minimalistic logos, but I can see why people like the bolder old styling.

Tastefully done minimalism is nice. The wave of cyclical flat logos every company suddenly began ushering in around 2012ish was basically the design equivalent of this:

https://imgur.com/0b1EeXP
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Irony
03/28/23 7:41:38 PM
#23:


It's ok

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VampireCoyote
03/28/23 7:43:19 PM
#24:


CRON posted...
https://gamefaqs.gamespot.com/a/user_image/4/1/7/AARv9PAAEU9R.jpg
Looks pretty good tbh

yeah I like it

not gonna drink pepsi though lol

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bulletproofvita
03/28/23 7:43:30 PM
#25:


[LFAQs-redacted-quote]

Retro for the win.

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Gobstoppers12
03/28/23 7:52:36 PM
#26:


This is an improvement over their past few. The font isn't what I would want to see, but otherwise it's going back in the right direction. Idk why companies feel the need to constantly change and update their logos.

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#27
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hyperskate65
03/28/23 7:57:45 PM
#28:


I fuck with it

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Tyranthraxus
03/28/23 7:57:59 PM
#29:


Yeah this is way better

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AloneIBreak
03/28/23 8:00:24 PM
#30:


I dig it.

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KeeperOfShadows
03/28/23 8:04:16 PM
#31:


...It's a can of soda. Who the hell cares what it looks like?

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#32
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Ratchetrockon
03/28/23 8:06:00 PM
#33:


W

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devilminion
03/28/23 8:11:43 PM
#34:


[LFAQs-redacted-quote]


I'm no font snob, but yea, the old font was shit. Every time I looked at it, I couldn't help but think it was upside down. "pepsi isded"

https://gamefaqs.gamespot.com/a/user_image/4/4/9/AAKiLzAAEU9x.png

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Medussa
03/28/23 8:14:08 PM
#35:


devilminion posted...


I'm no font snob, but yea, the old font was shit. Every time I looked at it, I couldn't help but think it was upside down. "pepsi isded"



it still works, i think. maybe even better, actually, since without the dot the i still looks like an i, instead of an !.

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You know me, I'm a big fan of subtlety. But that's downright cryptic.
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Malcrasternus
03/28/23 8:16:04 PM
#36:


It looks fine. I'm still not going to drink it, but it looks fine.

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rexcrk
03/28/23 8:18:28 PM
#37:




Theres nothing wrong with the new logo lmao


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TheNextLink
03/28/23 8:24:13 PM
#38:


The new logo is fine. If not a bit uninspired.

It goes back to a previous iteration, but makes use of a different, bold/black typeface.

The goal of a logo is to draw your attention. I think with this black typeface, it succeeds greatly. When browsing through a convenience store, you will see the word "PEPSI" easily as it is framed within the red, white, and blue. Isolated from the rest of its surroundings.

Having said that, I would like to see how successful this would have been with at light typeface like the last one. Or maybe go a step beyond and try Thin and even Hairline. Break the rules a bit, Pepsi.

That being said, this is a success because it is safe. It borrows from previous iterations and does almost nothing to invent itself. Just a different typeface. That is it.
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KainWind
03/28/23 8:25:36 PM
#39:


It doesn't seem to fit on the can

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GeraldDarko
03/28/23 8:32:26 PM
#40:


https://getyarn.io/yarn-clip/9c26fa8e-a83b-4361-af43-2d9dd65e4285

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BB_mofo
03/28/23 9:22:35 PM
#41:


bulletproofvita posted...
Retro for the win.

If they really want to do retro, bring back the specialized designs they had in 1990.

https://gamefaqs.gamespot.com/a/user_image/5/3/4/AADR1fAAEU_G.jpg

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Ivynn
03/28/23 9:34:53 PM
#42:


Heh. It's kinda nostalgic.

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#43
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Mr_Karate_II
03/28/23 9:39:37 PM
#44:


Looks good,love the retro feel.

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GrandConjuraton
03/28/23 10:01:06 PM
#45:


I hate it, x.x

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DKBananaSlamma
03/28/23 10:03:29 PM
#46:


I actually like it >_>

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ReDaZnDraGoN97
03/28/23 10:27:57 PM
#47:


I dig it. The logo is clean. Its their retro logo with a modern twist.

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SSMajinVegeta2
03/28/23 10:29:11 PM
#48:


The font is so weird that it looks like a different name

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JoeDangIt
03/28/23 11:00:26 PM
#49:


I don't know why but I hate it.
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loafy013
03/28/23 11:01:05 PM
#50:


SSMajinVegeta2 posted...
The font is so weird that it looks like a different name
My thought too. The font looks like a bad photoshop.

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