Current Events > Burger King announced a $400M plan to bring the restaurant to the future

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Northlane
09/14/22 1:11:37 PM
#1:


https://www.prnewswire.com/news-releases/burger-king-announces-reclaim-the-flame-plan-to-accelerate-growth-in-the-us-301621350.html

$150M in advertising, $250M in remodels, new kitchen tech, etc.

Not sure who even goes to BK anymore, a lot have closed here in Los Angeles over the last decade, but same store sales were up 35% year over year in Q2 somehow

Cant remember the last time someone I know irl mentioned they ate BK

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#2
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Sayoria
09/14/22 1:13:53 PM
#3:


This is a victory for The Undiet States of America.

Edit: Whoops, darn my dyslexia and that typo.

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KFHEWUI
09/14/22 1:14:58 PM
#4:


"Begun, the food wars, has"

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meestermj
09/14/22 1:15:02 PM
#5:


Well they can't be hurting for money, they bought out Tim Hortons in Canada a while back.

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Will_VIIII
09/14/22 1:15:21 PM
#6:


What about employee wages

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berlyman101
09/14/22 1:15:36 PM
#7:


burger King sucks

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Master_Bass
09/14/22 1:15:37 PM
#8:


Northlane posted...
Cant remember the last time someone I know irl mentioned they ate BK
Yeah, I can't even remember the last time I went there. It's probably been about 10 years or so.

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R1masher
09/14/22 1:17:11 PM
#9:


They need to bring the hotdog back to the menu

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Kan-Wan
09/14/22 1:31:22 PM
#10:


Its my comfort food to remind me of when I was a kid and BK rolling out an impossible burger is incredible when you think about the possibility for cheap, eco-friendly food

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LinkFanatic
09/14/22 1:32:00 PM
#11:


I love BK. Don't understand the hate.

I'd rather a dry patty if it means I get to avoid bottom tier trash like McDonalds.

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Jerry_Hellyeah
09/14/22 1:33:05 PM
#12:


R1masher posted...
They need to bring the hotdog back to the menu

Rebranding?

Weiner Queen sounds like itd work well in 2022.

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#13
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SMAP-
09/14/22 1:35:14 PM
#14:


Always felt like they were better than McDs and Wendys at least. Still mass produced garbage but sure tastes a lot better

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Axiom
09/14/22 1:36:19 PM
#15:


Are their burgers going to actually taste like food now
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s0nicfan
09/14/22 1:37:55 PM
#16:


I live in an area where all the major fast food chains are within walking distance of each other, and it's shocking how badly BK has fallen behind. I don't know exactly what happened over covid, but the one near me just stopped giving a shit in the way K-Mart did before they went under.

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HornyLevel
09/14/22 1:38:30 PM
#17:


This doesn't sound like a good thing. 93% of all the franchises are down with the plan. A lot of that sounds like automation to me.

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#18
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NoxObscuras
09/14/22 1:40:47 PM
#19:


Northlane posted...
Not sure who even goes to BK anymore, a lot have closed here in Los Angeles over the last decade, but same store sales were up 35% year over year in Q2 somehow

Cant remember the last time someone I know irl mentioned they ate BK
I live in Los Angeles and Burger King used to be my favorite burger chain. Their current fries are hot garbage, so I've stopped going for lunch. Their breakfast is still great though.

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Damn_Underscore
09/14/22 1:44:40 PM
#20:


I think only one Burger King in my immediate area remodeled their store since they replaced their logo, so I wonder if this news means all the stores are getting remodeled now.

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LeCh0nk
09/14/22 1:49:23 PM
#21:


They should spend some of that money to reinvent their burger patties with some flavour.

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Lairen
09/14/22 1:49:35 PM
#22:


LinkFanatic posted...
I love BK. Don't understand the hate.

I'd rather a dry patty if it means I get to avoid bottom tier trash like McDonalds.

Mcdonalds is a little better but really equal quality. But also they do many times better than BK.....

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Damn_Underscore
09/14/22 1:50:31 PM
#23:


I agree that McDonalds sucks and BK > McDonalds

I guess that is an unpopular opinion but abstract but whatever

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Ratchetrockon
09/14/22 1:50:52 PM
#24:


I hope they change their chicken nuggets back to its og form. It was more like a tender iirc. I miss it so much

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Giant_Aspirin
09/14/22 1:52:41 PM
#25:


i applaud BK for being the only major fast food chain to have a plant-based protein option

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FLAMING_EVIL_HOMER
09/14/22 1:53:06 PM
#26:


Burger King has actually been better the last few times ive had it a while back.
And there usually is a long line... idk if its because theyre just slow, which they can be, or if its because everybody likes it.

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gamestunner
09/14/22 1:53:31 PM
#27:


[LFAQs-redacted-quote]

That's a regional thing. Burger King is cheaper than McDonald's here. But I choose Wendy's mostly.

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littlebro07
09/14/22 1:54:03 PM
#28:


The BKs in my city are all at limited hours because they only have a couple employees working at any time due to the low ass wages they offer.

McDonald's starts at $15 minimum, BK is still at like $11 or $12 lol

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LinkFanatic
09/14/22 1:58:49 PM
#29:


Lairen posted...
but also they do many times better than bk.....

Define better. :P

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Questionmarktarius
09/14/22 2:00:49 PM
#30:


Northlane posted...
Not sure who even goes to BK anymore, a lot have closed here in Los Angeles over the last decade, but same store sales were up 35% year over year in Q2 somehow
Close the redundant locations, and the sales go to the ones left.
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FigureOfSpeech
09/14/22 2:02:31 PM
#31:


R1masher posted...
hotdog


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TaylorHeinicke
09/14/22 2:06:04 PM
#32:


Coincidentally stopped there the other day when I needed a snack to tide me over before dinner, got a chicken sandwich. It was average but served its purpose.

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FLAMING_EVIL_HOMER
09/14/22 2:07:58 PM
#33:


I actually crave the specific taste of a burger king whopper. Can't say that about wendys or mcdonalds

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modena
09/14/22 2:09:38 PM
#34:


A coworker brought me the BK King whopper last week and it was delicious. Something about their pickles and sauce stands out more than any other.

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silverpine
09/14/22 2:42:05 PM
#35:


i still love my BK but they do a lot of things wrong
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COVxy
09/14/22 2:52:17 PM
#36:


Idk how anyone could prefer McDonalds over BK. BK burgers are like fine dining in comparison to McDonald's burgers. I guess if you primarily get chicken items, it could make sense.

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Neo
09/14/22 2:53:28 PM
#37:


KFHEWUI posted...
"Begun, the food wars, has"

We already know that Taco Bell wins in the end

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Vegy
09/14/22 2:54:01 PM
#38:


Northlane posted...
$150M in advertising

Why

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Hayame_Zero
09/14/22 2:58:31 PM
#39:


silverpine posted...
i still love my BK but they do a lot of things wrong
BK is still one of my favorites, but their celebrity-themed meals named after their real names was one of the worst promotional campaigns I've seen in years

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Ajiri
09/14/22 3:01:31 PM
#40:


This is Big Mac versus Whoper all over again

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Jerry_Hellyeah
09/14/22 4:00:10 PM
#41:


Hayame_Zero posted...
BK is still one of my favorites, but their celebrity-themed meals named after their real names was one of the worst promotional campaigns I've seen in years

Theres something ironic about hearing how bad a promotional campaign was from a billion different people.

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hyperpowder
09/14/22 4:02:29 PM
#42:


How about pay your employees more so they stop putting their dicks in milkshakes.

also if they wanna gain customers they should stop do weird shit like completely destroying their chick sandwich for no reason

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Umbreon
09/14/22 4:02:38 PM
#43:


Will_VIIII posted...
What about employee wages


"Sorry, we can't afford any raises this year."

I really don't care if BK is making their restaurants more fancy if their workers are still being paid shit.

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Flauros
09/14/22 4:06:02 PM
#44:


i rember the old store by me paying their managers minimum wage and trying to get them to work overtime off the book and paying them in free meals.

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Naysaspace
09/14/22 4:06:57 PM
#45:


Burger king has always been in the ghetto-tier, at least in canada.
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toadfan64
09/14/22 4:44:36 PM
#46:


Can we get these fast food places away from this god awful modern look? The fun and inviting look they had until the 2000s should make a return. Stop trying to make these places look fancier than what they are and wasting so much money.

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Axiom
09/14/22 4:47:43 PM
#47:


Ajiri posted...
This is Big Mac versus Whoper all over again
Both are shit though. Quarter pounder from McD's was the only thing worth it from either place and I'm sure that's gone to shit since the last time I went to one which was years ago
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Choco
09/14/22 4:55:36 PM
#48:


Northlane posted...
Not sure who even goes to BK anymore

Northlane posted...
Cant remember the last time someone I know irl mentioned they ate BK

Master_Bass posted...
Yeah, I can't even remember the last time I went there. It's probably been about 10 years or so.

?????

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FL81
09/14/22 4:57:56 PM
#49:


having consistently fresh food across their different locations would be a strong first step

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MedeaLysistrata
09/14/22 4:59:43 PM
#50:


Those jobs can actually be pretty hard to get

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