Current Events > Target to pay 100% of college tuition and textbooks in bid to attract workers

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https://www.cnbc.com/2021/08/04/target-rolls-out-debt-free-college-degrees-to-woo-retail-workers.html

Target said Wednesday it will offer new perks to woo workers: a debt-free way to get a college degree and payments toward graduate programs. Starting this fall, the big-box retailer said it will cover the cost of tuition, fees and textbooks for part- and full-time workers who pursue a qualifying undergraduate degree at more than 40 institutions. It will also fund advanced degrees, paying up to $10,000 each year for masters programs at those schools.

The national retailer is the latest company to dangle perks to attract job candidates in a competitive labor market. With the move, Target joins other retailers and restaurant chains including Chipotle and Starbucks that have programs that help employees pay for college. Walmart recently announced it would cover the full cost of college tuition and books for its employees, after previously requiring them to pay $1 a day. At Target, employees at stores, distribution centers and headquarters locations in the U.S. will qualify on their first day. Target will cover the full cost for 250 programs aligned to its business, such as computer science, information technology and business management. If an employee chooses a different specialty or seeks a graduate degree, Target will pay up to $5,250 for non-masters degrees and up to $10,000 for masters degrees each year in direct payments to the academic institution.



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So... Target is going to pay you you find a better job than working at Target?

Sounds good to me

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Why not just use said money to pay the employee a better wage?

Questionmarktarius posted...

So... Target is going to pay you you find a better job than working at Target?

if they have a constant rotation of workers and the possibility of promoting within after graduation, seems like a win win...

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WingsOfGood posted...

Why not just use said money to pay the employee a better wage?

It's easier to end a fringe benefit than to cut everyone's pay some arbitrary time in the future.

Shit man, if only the economy went to shit before I graduated from my masters program.

WingsOfGood posted...

Why not just use said money to pay the employee a better wage?

Because you can't use higher wages as a tax write-off.

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Questionmarktarius posted...

So... Target is going to pay you you find a better job than working at Target?

I'm sure there will be some strings attached here.

The most notable one is that the degrees they're fully funding are only ones that would be relevant to working at Target.
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Questionmarktarius posted...

So... Target is going to pay you to find a better job than working at Target?

There will be a new batch of kids who need assistance after the current employees graduate....

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Spiderman23JII posted...

There will be a new batch of kids who need assistance after the current employees graduate....

This. The ultimate motive is to keep wages down and justify not raising them by investing in workers getting better jobs, which is something I can get behind. Need Walmart and other big chains to follow suit.

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3 years too late, bitch.

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scorpion41 posted...

This. The ultimate motive is to keep wages down and justify not raising them by investing in workers getting better jobs, which is something I can get behind. Need Walmart and other big chains to follow suit.

Amazon should follow suit.

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scorpion41 posted...

The ultimate motive is to keep wages down and justify not raising them by investing in workers getting better jobs

This is definitely one way to evade the "minimum-wage stock-boy for thirty years" issue.