Current Events > Why is McDonalds trying to be healthier?

(+) Yeah! (+)

Nobody goes to McDonald's for the healthy food choices lmao
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I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.
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"Millennials" probably.

Appeal to a wider demographic.
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bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

As Michelle Obama unintentionally proved, kids generally don't like plain milk, and would rather throw it away and just go thirsty.

Laugh at them, but they are the actual kings of that industry.
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Questionmarktarius posted...

bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

As Michelle Obama unintentionally proved, kids generally don't like plain milk, and would rather throw it away and just go thirsty.

That's horrible! The most important thing a child should learn in school is that milk goes with anything.
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good riddance. 4/10 american women are obese. and more are overweight.

PikachuMaxwell posted...

Appeal to a wider demographic.

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people go to mcdonalds for convenience and a quick meal...so i don't see why trying to make that option healthier is such a bad thing.
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bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

To be fair chocolate milk is op.
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...whatever happened to strawberry milk?

I honestly think it is more of a PR thing than a way to attempt to induce people to eat there who wouldn't otherwise, or even offer people who might be dragged along there something to satisfy them. Healthy options at fast food places are pretty much always losing propositions monetarily
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Not even like the "healthy" options are even that great for you.

Also milk, and by that extension chocolate milk, is garbage.
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Joeydollaz posted...

Laugh at them, but they are the actual kings of that industry.

Because kids have low standards and will scream for it until weak parents give in and get it for them.

ilovuuu posted...

good riddance. 4/10 american women are obese. and more are overweight.

You don't care about overweight men apparently?
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lww99 posted...

ilovuuu posted...

good riddance. 4/10 american women are obese. and more are overweight.

You don't care about overweight men apparently?

more women are overweight and obese and men's weight can come from muscle more often

ilovuuu posted...

more women are overweight and obese and men's weight can come from muscle more often

It can, but going by recent army recruitment numbers, men aren't doing any better.
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@bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

LOL, if it's an option, then that means it has to be requested.
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Its just PR and branding stuff. Internally, I imagine everyone is on the same page: "ugh we're a fast food company you morons"

bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

To be fair, they're cutting down on the sugar in the chocolate milk
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bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

Well, of course. How the hell would they know you want a cheeseburger if you don't say it?
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GeneralZhao posted...

I imagine everyone is on the same page: "ugh we're a fast food company you morons"

i just don't understand the notion that fast food can't have healthy options...people don't say "I'm gonna go to McDonalds because i want to be unhealthy"...they're either craving something OR they need a quick meal after work or whatever...you add some healthier options and you increase the amount of people considering your restaurant when they're in a pinch...
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TheVipaGTS posted...

i just don't understand the notion that fast food can't have healthy options...people don't say "I'm gonna go to McDonalds because i want to be unhealthy"...they're either craving something OR they need a quick meal after work or whatever...you add some healthier options and you increase the amount of people considering your restaurant when they're in a pinch...

that isn't how it works in practice is all

people kind of do say, I'm gonna go to McDonalds because I want to be unhealthy
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Asherlee10 posted...

I would love it if fast food had more healthier options. I would actually get food there.

Fast food places have sold salads for about 30 years now.

Balrog0 posted...

TheVipaGTS posted...

i just don't understand the notion that fast food can't have healthy options...people don't say "I'm gonna go to McDonalds because i want to be unhealthy"...they're either craving something OR they need a quick meal after work or whatever...you add some healthier options and you increase the amount of people considering your restaurant when they're in a pinch...

that isn't how it works in practice is all

people kind of do say, I'm gonna go to McDonalds because I want to be unhealthy

and others say "i'm not going to mcdonalds because i don't want to be unhealthy"...there are a lot of people out there who want quick meals that aren't unhealthy...
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TheVipaGTS posted...

and others say "i'm not going to mcdonalds because i don't want to be unhealthy"...there are a lot of people out there who want quick meals that aren't unhealthy...

yeah but most people who think that way think that way regardless -- it is a branding issue if nothing else

mcdonalds is actually moving away from their healthy menu options and they have seen successful after a string of poor years because of it

don't really know what to tell you, I understand your logic but just because it makes common sense doesn't mean it is true in practice like I said
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e.g.

http://time.com/money/3111817/burger-king-satisfries-healthy-fast-food/

http://time.com/money/4303546/mcdonalds-big-mac-fries-health/

In early 2015, when McDonalds announced that it would be hiring a new CEO, one of the biggest challenges facing the next boss was the criticism that the companyand, in particular, the menulacked focus. Franchise owners complained that the menu had grown too large and complex. And a big reason the menu had expanded significantly is that McDonalds seemed to be going to extraordinary lengths to woo younger, more health-minded customers with items like the McWrap.

The Premium McWrap arrived in 2013 as McDonalds much-hyped, supposedly healthy answer to Subway and Chipotle. It was in that same year, however, that McDonalds CEO Don Thomson told investors that salads sell poorly, constituting only 2% to 3% of U.S. sales.

Restaurant analysts were puzzled by the health initiative, which appeared to muddle McDonalds classic mission of providing cheap quick-serve burgers and fries. Theyve gone so far afield from their core menu that theyre not really resonating with anyone, Howard Penney, managing director at investment research firm Hedgeye Risk Management, explained to the Wall Street Journal a few years ago. McDonalds is never going to be perceived as healthy, so for them to spend too much time on healthy items doesnt make a lot of sense to me.
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bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

Chocolate milk and cheeseburgers are both unlisted options now

http://www.chicagotribune.com/business/ct-mcdonalds-happy-meal-cheeseburgers-20180215-story.html
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Big Mac bump
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Giant_Aspirin posted...

bluezero posted...

I love that they won't sell a kid a cheeseburger (unless requested), but they keep chocolate milk as an option.

Chocolate milk and cheeseburgers are both unlisted options now

http://www.chicagotribune.com/business/ct-mcdonalds-happy-meal-cheeseburgers-20180215-story.html

The Happy Meal has long been a target of health advocates and parents who link it to childhood obesity. McDonald's has made many tweaks over the years, including cutting the size of its fries and adding fruit. Most recently, it swapped out its apple juice for one that has less sugar.

McDonald's has been around in its current form since the mid 50s. There weren't a hell of a lot of fat kids around then, nor the following couple or three decades.

Why are we blaming the kiddie meal instead of the parents who buy their children one every single day?
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