Current Events > Media blaming review embargo on Emoji Movie's success. Bullshit.

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MJ_Max
08/04/17 3:01:38 PM
#1:


https://qz.com/1045982/rotten-tomatoes-is-hated-by-movie-studios-and-with-the-emoji-movie-they-may-have-found-a-way-around-it/

http://www.businessinsider.com/movie-studios-bad-rotten-tomatoes-scores-2017-8

The review embargo has nothing to do with it. They talk about it as if it's some novel thing that they decided to stave off reviews until the release. This is done with almost every single shitty movie.

The reason it's doing well is:
1. It's a kids movie, and kids will watch whatever
2. People watching it ironically
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AlternativeFAQS
08/04/17 3:03:03 PM
#2:


Success? It hasn't even broken even
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Phantom_Nook
08/04/17 3:03:21 PM
#3:


It's an animated kids movie with no competition. Of course it's doing well.
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Questionmarktarius
08/04/17 3:09:16 PM
#4:


AlternativeFAQS posted...
Success? It hasn't even broken even

It just need to make $15M next weekend, but that seems unlikely.
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BLAKUboy
08/04/17 3:16:05 PM
#5:


Questionmarktarius posted...
It just need to make $15M next weekend, but that seems unlikely.

Pretty sure that doesn't account for the promotional budget.
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voldothegr8
08/04/17 3:16:39 PM
#6:


What success, it fared pretty fucking bad for a kid flick. These articles are acting like this is the first time a review embargo has happened, far from it. Also, usually it's only the movies that studios know will get panned that get these embargos.
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Balrog0
08/04/17 3:19:57 PM
#7:


I had no idea the emoji movie had such a low budget

is $50m typical for a CGI movei?
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Colorahdo
08/04/17 3:20:27 PM
#8:


My girlfriend is a 1st grade teacher and she said emojis are something her kids always like and talk about, and this is before the movie. Like they love their little emoji dolls and they hang emoji pins from their backpacks
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Questionmarktarius
08/04/17 3:23:12 PM
#9:


BLAKUboy posted...
Questionmarktarius posted...
It just need to make $15M next weekend, but that seems unlikely.

Pretty sure that doesn't account for the promotional budget.

...there's promotion?
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Cotton_Eye_Joe
08/05/17 10:28:47 PM
#10:


This is completely idiotic. If you excited for the fucking Emoji Movie I don't think reviews were going to sway you from seeing it.

I could understand something like The Mummy which a lot of people were expecting to be decent but not for something everybody expected to be trash.

"What other wide release with a score under 8 percent has opened north of $20 million? I don't think there is one,"

I can think of two. Both from Sony.

Jack and Jill RT 3% OW 25M

Grown Ups 2 RT 7% OW 41M
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cjsdowg
08/05/17 10:33:02 PM
#11:


Cotton_Eye_Joe posted...

Jack and Jill RT 3% OW 25M

Grown Ups 2 RT 7% OW 41M


People love giving Adam and his SLN friends free money.
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pikachupwnage
08/05/17 10:39:40 PM
#12:


Questionmarktarius posted...
AlternativeFAQS posted...
Success? It hasn't even broken even

It just need to make $15M next weekend, but that seems unlikely.


You don't break even by matching your budget at the box office. Part of that goes to the theaters and part of that goes to taxes. Plus those budget numbers usually don't include marketing costs,
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I4NRulez
08/05/17 10:41:55 PM
#13:


cjsdowg posted...
Cotton_Eye_Joe posted...

Jack and Jill RT 3% OW 25M

Grown Ups 2 RT 7% OW 41M


People love giving Adam and his SLN friends free money.


he just makes the typical date night/family movie. To the average person its just something to do on a saturday night.
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OwlRammer
08/05/17 10:47:39 PM
#14:


MJ_Max posted...
The reason it's doing well is:
1. It's a kids movie, and kids will watch whatever
2. People watching it ironically

came in to say these, people outside of those two groups already pretty much knew how the emoji movie was gonna turn out, I doubt anyone thought it was actually gonna be good
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