LogFAQs > #979958469

I can almost guarantee "tracking success" will just be a matter of "are we making more money now?". Fandom doesn't have any particular reason to assess any finer metrics like user contentment, moderator workload, or our sense of community, they just see that GameFAQs isn't making much money, made some guesses as to what might be limiting its potential, and are trying a change that they hope will get more users in to increase ad revenue.

Of course, the actual reason GameFAQs is struggling is that game-specific wikis and video walkthroughs have rendered comprehensive text guides mostly obsolete. That left the boards as being the primary value, particularly being a single location with boards for thousands of different games (as distinct from so many forum sites in the early 2000's dedicated to just one game or series), but decades of failing to keep up with advances in forum design caused an lot of people to go elsewhere, particularly to Reddit, so the site stopped being a top destination for people looking to discuss games. Toss in that GameFAQs really doesn't do much in the SEO department, and you're left with a site that mostly only has value for looking up guides for games that are too old/obscure to have wikis or a presence on Reddit, plus the handful of holdouts that stuck with the old forum design because they liked/like it better than alternatives. I don't think there's really much potential to draw new traffic.