why are you talking about boxing, if you really aren't interested in the sport whatsoever >_>.
Pacquiao vs Marquez and Cotto vs Margarito upcoming this year ^_^
Berto vs Ortiz was nice and last year Sergio Martinez vs Paul Williams was the wtf moment of the year and it was awesome too ^_^
I don't see why focusing on a clever piece of marketing to bolster interest in a struggling sport must be condemned.
Nonito Donaire exists, therefore boxing is still relevant to my interests, Gamboa too :D.
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nyaaaark~