LogFAQs > #955245004

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TopicHow does ad revenue work for content creators if viewers disable them?
Zeus
06/20/21 4:55:12 PM
#12:


A lot of viewers don't disable ads, and afaik adblocking still isn't super-common on mobile (and not used at all if people are sticking the YT app instead of opening it in a browser or third-party app)

FatalAccident posted...
Or they dont get ads because theyre all on YouTube premium, does that reduce the amount of revenue that a YouTuber gets?

YT premium would compensate them, it's part of the reason for premium existing.

In general, they tend to have multiple revenue streams -- traditional ad revenue (including YT's paid options), sponsor revenue, and Patreon (and other direct donations).

argonautweakend posted...
If people don't want to pay for something, and they disable ads with adblock, the next step is to have the ads directly baked into the video, which we see now. A lot of videos have minute long ads for dollar shave club and other businesses directly into the video.

Do you mean sponsorships or are you starting to see the actual ads edited directly into videos?

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