In an effort to cut back on the column widths, I had to shorten the options down a bit (a downside of the long wording Allen uses when writing up poll options).
The 2 polls share similar trends, with both polls happening on the release day of their respective movies. The first 2 options all start out poorly as those who have seen it are mostly limited to midnight release viewers. Most of the increase for the first 2 options happens after 12:00 PM, or the final 12 hours of the poll. The third option was the least affected in terms of percentage change over the course of the poll. The fourth and fifth options both lost percentage over the course of the poll as the first 2 options gained percentage.
The fourth option is the most controversial one, since Allen changed the wording in The Last Jedi poll. I preferred the wording "No, but I'll probably watch it on TV or my computer eventually" from The Force Awakens poll, which was much more fair and very unlikely to cause voters to go with the fifth option instead. When the wording got changed to "No, I'll wait until it's available for streaming at home", the percentage for the fourth option dropped from 23.49% to 19.90%, suggesting that the voters who planned to wait until a DVD/Blu-Ray/Digital version didn't agree with the wording of the option and went for the fifth option instead. The fourth option lost 3.59% of its percentage from the wording change. Assuming that gets added to the fifth option's percentage in The Force Awakens poll (originally 13.70%), it gets bumped up to 17.29%. This is still less than the 22.17% it actually received in The Last Jedi poll.
The first 2 options combined for a release day viewership of 15.16% for The Force Awakens and only 13.22% for The Last Jedi. This is a step down from the first movie in the newest trilogy. The lower viewership for The Last Jedi could be explained by people simply being more hyped for The Force Awakens as the first movie in a brand new trilogy, so they rushed to the movie theaters in greater numbers on release day. If there was less hype for The Last Jedi, I wouldn't expect an urgent need for people to go watch it on release day, thus the lower viewership.
As for the 22.17% for the fifth option in The Last Jedi poll, it is also worth noting that the third option lost 2.94% of its percentage compared to the previous poll, which is expected to go towards the fifth option instead. Combine that with the 1.94% loss in its release day viewership, plus the 3.59% loss in the fourth option's percentage and add them to the 13.70% that the fifth option had in the previous poll, and you end up with 22.17%. I still think the fourth option was poorly worded, since it's not likely that we'll see The Last Jedi available for streaming on Netflix since Disney has been trying to sever ties with Netflix. Maybe it'll appear on their own streaming service (like they might plan to do), but appearing on Netflix seems unlikely. Allen's poor poll writing strikes again.
Thanks for the spreadsheet, very interesting.
Only 15% reduction of immediate viewers, but dissatisfied people almost double. 22% vs. 13% on "I doubt I ever will" speaks clearly enough. People disgusted with disney's nonsense increase by the minute. I don't think the wording had much of an impact, to be honest. It's quite clear what the last option means, you wouldn't choose it if you DID plan to see it via another means. Fourth is much closer to that than fifth. ---