Current Events > What's with DC abandoning their dumb logo phase and going back to classic look?

(+) Yeah! (+)

For what felt like forever, probably over a decade (basically the entire trash snyder run and then some) DC has been touting their amazingly garbage logo as so:

https://i0.wp.com/ifanboy.com/wp-content/uploads/2012/01/New-DC-Logo_Blue.jpg

But now I was recently watching Kite Man and Creature Commandos and the design is different, it's like the classic DC design or something:

https://upload.wikimedia.org/wikipedia/commons/thumb/7/71/DC_Comics_2024.svg/1200px-DC_Comics_2024.svg.png

What's up with that? Could it be James Gunn related? Like he's making DC back to being good at the core level? Like they're going back to their roots of what made them great and paying respect to their much beloved properties?

Same reason Doctor Who temporarily brought back David Tennant? To bring fans back? I dunno.

My guess is that the trademark on the older logo was expiring so they had to register a new one using a new logo. I think trademarks last a decade but I am not sure.

They switched back for the All In initiative. The house style for their comics is deliberately very close to the one they had in the 90's:

https://gamefaqs.gamespot.com/a/forum/e/edfc6e0c.jpg
https://gamefaqs.gamespot.com/a/forum/9/9fdb133f.jpg
Compare to the slightly less recent house style:
https://gamefaqs.gamespot.com/a/forum/6/600df2d7.jpg

manila2k1 posted...

My guess is that the trademark on the older logo was expiring so they had to register a new one using a new logo. I think trademarks last a decade but I am not sure.

Trademarks run out after a certain amount of time (could be a decade, I can't remember the time frame), but you can renew them as many times as you want as long as you're still using them.

Garioshi posted...

They switched back for the All In initiative. The house style for their comics is deliberately very close to the one they had in the 90's:

https://gamefaqs.gamespot.com/a/forum/e/edfc6e0c.jpg
https://gamefaqs.gamespot.com/a/forum/9/9fdb133f.jpg
Compare to the slightly less recent house style:
https://gamefaqs.gamespot.com/a/forum/6/600df2d7.jpg

I like the middle one, although "dawn of dc" sounds like a cool title

saspa posted...

I like the middle one, although "dawn of dc" sounds like a cool title

It's a classic for a reason.

saspa posted...

For what felt like forever, probably over a decade (basically the entire trash snyder run and then some) DC has been touting their amazingly garbage logo as so:

https://i0.wp.com/ifanboy.com/wp-content/uploads/2012/01/New-DC-Logo_Blue.jpg

DC hasn't been using that logo for nearly a decade at this point (it was used from 2012 - 2016). They were using this one from 2016 until last year.

https://gamefaqs.gamespot.com/a/forum/3/39985fc0.png

But now I was recently watching Kite Man and Creature Commandos and the design is different, it's like the classic DC design or something:

https://upload.wikimedia.org/wikipedia/commons/thumb/7/71/DC_Comics_2024.svg/1200px-DC_Comics_2024.svg.png

What's up with that? Could it be James Gunn related? Like he's making DC back to being good at the core level? Like they're going back to their roots of what made them great and paying respect to their much beloved properties?

That's the new logo that they switched to in 2024. It's very obviously designed to look almost identical to the old, pre-2000s logo.

But otherwise, I don't think the commentary is really necessarily. I know people had qualms with the New 52 era overall, but that era ended in like 2016. DC comics (the "core level" of the brand) have consistently had fantastic runs for a long time at this point.

saspa posted...

I like the middle one, although "dawn of dc" sounds like a cool title

It's a period of DC history basically. It might still be the current era, I'm not sure. Or maybe it recently ended. Basically every comic during that time period says Dawn of DC on it. Both Marvel and DC like to name their eras now. And have the era name in big print on every cover