Current Events > Hollywood Producers sought rights to replicate extras using AI, forever for $200

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WingsOfGood
07/14/23 7:32:49 PM
#1:


https://www.theregister.com/2023/07/14/actors_strike_gen_ai/

Hollywood's top labor union for media professionals has alleged that studios want to pay extras around $200 for the rights to use their likenesses in AI forever for just $200.
The union, The Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA), on Thursday opposed the deal tabled by the Alliance of Motion Picture and Television Producers (AMPTP).
SAG-AFTRA chief negotiator Duncan Crabtree-Ireland said it's "groundbreaking" but not in a good way.
"They proposed that our background performers should be able to be scanned, get paid for one day's pay, and their companies should own that scan their image, their likeness and should be able to use it for the rest of eternity in any project they want, with no consent and no compensation."

While major well-known actors can command huge rates of pay, background actors, also known as extras, earn [PDF] from $187 $219 per day. They can earn about twice that much if they are directed to perform activities such as swimming or skating.
Work as an extra is sometimes used as a pathway toward breaking into the acting business, as it allows the performer to gain experience in the industry, make contacts and eventually find a way into the union. While the work may seem glamorous, it can be long and often boring, with days stretching out for up to 18 hours as the extra waits around to be called upon to do their thing.
"Actors deserve a contract that reflects the changes that have taken place in the industry," said Crabtree-Ireland.
"Currently the streaming model has undercut performers' residual income and high inflation has reduced members' ability to make ends meet," he added.
The chief negotiator called the rise of generative AI technology an "existential threat" to actor livelihoods.
"The entire business model has been changed by streaming, digital, AI," said an impassioned Fran Drescher. The former The Nanny star currently serves as SAG-AFTRA president.
"If we don't stand tall right now we are all going to be in trouble. We are all going to be in jeopardy of being replaced by machines and big business, who cares more about Wall Street than you and your family," said Drescher.


https://www.reddit.com/r/technology/comments/14zc1sz/producers_allegedly_sought_rights_to_replicate/

$200 to own your likeness FOREVER and put it in shitty films for quick cash grabs.

Deal or no deal?
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TheSavageDragon
07/14/23 7:36:51 PM
#2:


I'm 100% in agreement with actors regarding this. It's disgusting.

WingsOfGood posted...
We are all going to be in jeopardy of being replaced by machines and big business, who cares more about Wall Street than you and your family," said Drescher.

But this quote made me chuckle a little. Welcome to the rest of humanity, Fran.
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WingsOfGood
07/14/23 7:37:36 PM
#3:


TheSavageDragon posted...
Welcome to the rest of humanity, Fran.

Fran is already rich.
But extras are not and she represents them so why chuckle?
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Charismic_Zach_Gowen
07/14/23 7:39:31 PM
#4:


WingsOfGood posted...
$200 to own your likeness FOREVER and put it in s***ty films for quick cash grabs.

Not just that. Some of those extras go on to be successful actors. So studios can capitalize on your hard work later and use your likeness.

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WingsOfGood
07/14/23 7:40:07 PM
#5:


Charismic_Zach_Gowen posted...
Not just that. Some of those extras go on to be successful actors. So studios can capitalize on your hard work later and use your likeness.

exactly.
literally insane to offer this
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Lord_Shadow
07/14/23 7:43:35 PM
#6:


I'd be ok with this if we had UBI

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TheSavageDragon
07/14/23 7:43:43 PM
#7:


WingsOfGood posted...
Fran is already rich.
But extras are not and she represents them so why chuckle?

You're pointing out why in this very post. The word "We" includes her.
Granted, it's an out of context quote. Reading the article again, it's likely part of a speech she's delivering to the guild which makes sense.
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Irony
07/14/23 7:44:27 PM
#8:


Imagine changing your destiny by doing this you could have been the next Jackie Chan where your first roll is literally a dude that just gets murdered on screen in a 1 second part

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WingsOfGood
07/14/23 7:44:37 PM
#9:


TheSavageDragon posted...
Reading the article again, it's likely part of a speech she's delivering to the guild which makes sense.

Correct.

Here is video:
https://www.youtube.com/watch?v=w7VD1Tt0k1w
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davyheinz
07/14/23 7:45:50 PM
#10:


Yeah, thats pure insanity. Absolutely not okay, basically evil.

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WingsOfGood
07/14/23 7:46:14 PM
#11:


Irony posted...
Imagine changing your destiny by doing this you could have been the next Jackie Chan we're your first roll is literally a dude it just gets murdered on screen in a 1 second part

except all you ever make is $200

you can't even afford to go see the movies they made in your image

meanwhile the studio rakes in billions and you try to sue them and they laugh in your face
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Irony
07/14/23 7:47:14 PM
#12:


That's not what I mean. Jackie Chan was an extra in Enter the Dragon and he became a very big action star. Selling your likeness for $200 ensures that you never have a chance at becoming like Jackie Chan.

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WingsOfGood
07/14/23 7:48:59 PM
#13:


Irony posted...
That's not what I mean. Jackie Chan was an extra in Enter the Dragon and he became a very big action star. Selling your likeness for $200 ensures that you never have a chance at becoming like Jackie Chan.

I see.

Also I thought about this. Imagine huge films with you in it.

Could you then make your own film to make some money? Think you can't. They own you. You can't even sell photos of yourself.
If you did a branding deal, they could sue you and take all the money.

wow
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EthanSilver
07/14/23 7:51:09 PM
#14:






$200 to own your likeness FOREVER and put it in shitty films for quick cash grabs.

Deal or no deal?
... sigh
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WingsOfGood
07/14/23 7:51:48 PM
#15:


davyheinz posted...
basically evil.

just business
just capitalism

just evil
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CM_Ponch
07/14/23 7:56:50 PM
#16:


How are Hollywood producers so out of touch

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WingsOfGood
07/14/23 7:59:02 PM
#17:


CM_Ponch posted...
How are Hollywood producers so out of touch

money
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EthanSilver
07/14/23 8:00:18 PM
#18:


CM_Ponch posted...
How are Hollywood producers so out of touch
"Why would I care about touching plebs? If it makes me, read me, bank? Sounds like you, a pleb, problem. Know your place."
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TheShadowViper
07/14/23 8:02:57 PM
#19:


Ah yes the classic "in perpetuity for the rich" while everyone else gets "limited licenses".
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WingsOfGood
07/14/23 8:04:41 PM
#20:


TheShadowViper posted...
Ah yes the classic "in perpetuity for the rich" while everyone else gets "limited licenses".

the end state of capitalism is the rich ruling class owns everything and you own nothing

ironic because that is the supposed criticism of socialism "own nothing and be happy!" as they say

yet that is what they freudian slip actually want
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tremain07
07/14/23 8:07:06 PM
#21:


Kinda disturbing how many dystopian stories are coming to life, we've got Handmaid's tale, Blade Runner, 1984, Idocracy and in certain parts of the world Robocop and Judge Dread

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Questionmarktarius
07/14/23 8:16:07 PM
#22:


WingsOfGood posted...
$200 to own your likeness FOREVER and put it in shitty films for quick cash grabs.
That's probably more than Lloyd Kaufman paid for the car that flips over in every Troma film.

https://www.youtube.com/watch?v=tVE6yJuO-R4
Truly, a pioneer of cheap-ass studios
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Dark_Arbron
07/14/23 8:45:01 PM
#23:


tremain07 posted...
Kinda disturbing how many dystopian stories are coming to life, we've got Handmaid's tale, Blade Runner, 1984, Idocracy and in certain parts of the world Robocop and Judge Dread

Bets on whats coming next? I think Soylent Green might be in the pipeline.


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UnsteadyOwl
07/14/23 9:10:41 PM
#24:


tremain07 posted...
Kinda disturbing how many dystopian stories are coming to life, we've got Handmaid's tale, Blade Runner, 1984, Idocracy and in certain parts of the world Robocop and Judge Dread
Yeah, that's pretty much the point of those stories to say that this is what our future could be if we let it happen.

The worst part is that for the most part we are letting it happen.

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streamofthesky
07/14/23 9:34:42 PM
#25:


Holy shit, I thought at first it was an extra $200 on top of the normal pay to own their likeness in perpetuity.
But it's literally just the same shit fucking pay as before, but now they also literally own you forever! How is it even more scummy than it first sounds?!

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tremain07
07/14/23 9:44:33 PM
#26:


streamofthesky posted...
Holy shit, I thought at first it was an extra $200 on top of the normal pay to own their likeness in perpetuity.
But it's literally just the same shit fucking pay as before, but now they also literally own you forever! How is it even more scummy than it first sounds?!
Wanna know how it's even more scummy, let's say someone on a whim joins in some filming for a tv show or small movie scene, no line, no interaction with the cast, just barely out of camera shot, then say maybe even 30 years later they burst on to the scene as a singer, actor, writer or even the political scene, under something like this they'd effectively be owned by whoever owned the contract that was signed for that very very minor role so long ago meaning this new talent would effectively have to pay out a fee to the holder for every single media permanence over something they probably wouldn't even remember after so long ago. This shit is a scam designed to basically give the elites a way to ensure somehow some way in the future they'll always get paid no matter what, they could even be big enough scumbags to try and sue people whose likeness they use in their products or either sell or license out to others for appearing in said product even if the product is a bomb that flops, because greed is good, greed is endless, greed is power.

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Priere
07/14/23 9:47:58 PM
#27:


They went after extras. EXTRAS!

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https://i.imgur.com/mwTy0iF.gif https://i.imgur.com/FCER80e.gif
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WingsOfGood
07/14/23 11:03:00 PM
#28:


Also don't they want to do this with voice actors basically?
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Kaiganeer
07/14/23 11:04:45 PM
#29:


sweet, now all those actors can wait for UBI to be implemented


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The_shibe
07/14/23 11:13:14 PM
#30:


TheSavageDragon posted...
I'm 100% in agreement with actors regarding this. It's disgusting.

But this quote made me chuckle a little. Welcome to the rest of humanity, Fran.

Yeah, Fran is an asshole. I mean she is right in this instance, but she was a huge trumper back in 2020.

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xlr_big-coop
07/14/23 11:28:58 PM
#31:


Hell no. Burn Hollywood, let the strike bleed them dry.

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apocalyptic_4
07/15/23 12:13:18 AM
#32:


Terrible I hope they do away with that.

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nexigrams
07/15/23 12:29:33 AM
#33:


Capitalism is a virus.

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UnsteadyOwl
07/15/23 12:44:04 AM
#34:


Priere posted...
They went after extras. EXTRAS!
It's late stage capitalism in action. When your job is to make the stock price go up by any means necessary then even screwing over people that you weren't paying that much to begin with is on the table.

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Dabrikishaw15
07/15/23 12:46:11 AM
#35:


Yeah this is gross.
xlr_big-coop posted...
Hell no. Burn Hollywood, let the strike bleed them dry.


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Pitlord_Special
07/15/23 12:56:09 AM
#36:


Sounds like theyre content with peddling their back catalogues on the streaming services to hold them over until the talent caves

Theyre gonna have to get the public on board with boycotting those services if you want to light a fire under the suits asses. Seems like an unlikely proposition at best

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Questionmarktarius
07/15/23 12:59:49 AM
#37:


where can I get this $200?
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Lord_Shadow
07/15/23 3:52:21 AM
#38:


WingsOfGood posted...
Also don't they want to do this with voice actors basically?
I wouldn't mind this with voice actors that have passed away

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Nukazie
07/15/23 3:53:20 AM
#39:


that aint cinema

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--Zero-
07/15/23 4:06:51 AM
#40:


Future of Hollywood- CGI actors, AI voice actors, Chat GPT scripts.

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Questionmarktarius
07/15/23 4:40:11 AM
#41:


How, exactly, did California become both the liberal utopia and the capitalist dystopia?
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