Current Events > Why can TV and movies use really world products and companies but games don't?

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ColonizedMind
02/03/23 8:09:24 AM
#1:


Generally?

Like I was reminded of this watching the latest episode of the Last of Us and a character mentions Arby's. You'd never get that in a game.
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pegusus123456
02/03/23 8:18:09 AM
#2:


I think it's just because games don't bother trying to get the product placement. In general, companies also might not want to be associated with games where you typically kill hundreds of people.

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bigblu89
02/03/23 9:46:04 AM
#3:


Really depends on the game genre, because there's ads and product placement all over sports video games.

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ColonizedMind
02/03/23 9:52:41 AM
#4:


bigblu89 posted...
Really depends on the game genre, because there's ads and product placement all over sports video games.

Yeah that's true. I meant more narrative focused games, I doubt they would ever mention a real world restaurant, company or even celebrity in the Last of Us game, though tbf in Part 2 Joel alludes to Jurassic Park and the Lost World without mentioning them by name.
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Shotgunnova
02/03/23 9:56:35 AM
#5:


ColonizedMind posted...
You'd never get that in a game.
https://gamefaqs.gamespot.com/a/user_image/3/8/7/AABhrNAAEJeb.jpg

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Adyingod
02/03/23 10:04:13 AM
#6:


Marketing investors I guess. As gaming is a relatively new media compared to TV. They most likely pay TV to advertise their products but expect games to pay them instead.

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boxoto
02/03/23 10:05:21 AM
#7:


https://gamefaqs.gamespot.com/a/user_image/3/8/9/AAS_qZAAEJed.jpg

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Questionmarktarius
02/03/23 10:05:24 AM
#8:


https://gamefaqs.gamespot.com/a/user_image/3/9/0/AAEhCpAAEJee.jpg
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averagejoel
02/03/23 10:23:09 AM
#9:


some of the treasures in Pikmin 2 are discarded bottle caps and such

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DipDipDiver
02/03/23 10:32:02 AM
#10:


I think at least part of it kind of overlaps with the tattoo issue in the sense that if it's shown in a game that means the copyrighted work has been recreated, which isn't the same as simply showing a thing that exists, but also because there's a whole market for paid product placement and games tend to not go that direction. Some do though
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Tom_Joad
02/03/23 10:37:42 AM
#11:


The Gran Turismo and Forza series had plenty of product placement with billboards and trackside advertising.

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Foppe
02/03/23 10:39:30 AM
#12:


Parasite Eve 2 had coca cola as potions.

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boxoto
02/03/23 10:49:13 AM
#13:


https://gamefaqs.gamespot.com/a/user_image/4/3/0/AAS_qZAAEJfG.jpg

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Don't you agree, Zach?
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