Current Events > Pepsi and Lindsay Lohan have come together to encourage you to mix Pepsi n' milk

(+) Yeah! (+)

https://edition.cnn.com/2022/12/01/business/dirty-soda-pepsi/index.html

Tis the season to mix milk into your soda. According to Pepsi, anyway.
Pepsi launched a campaign Thursday encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi plus milk) to showcase their Santa-friendly concoctions. Those who participate in the online challenge running through Christmas Day will have the chance to win cash.
Combining Pepsi and milk has long been a secret hack among Pepsi fans, said Todd Kaplan, Pepsis chief marketing officer, in a statement about the campaign.
Pepsi is now publicizing the mix as its spin on dirty soda, a popular TikTok trend that combines soda with syrup and cream. Companies like PepsiCo (PEP) pay attention to whats happening on TikTok, and often look for ways to get in on trends as a way to stay relevant to young consumers.
With the rise of the dirty soda trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays, said Kaplan.
To make the campaign even trendier, Pepsi tapped Lindsay Lohan, star of the Netflix (NFLX) Christmas movie Falling for Christmas, to promote the combination.
Pepsi is recommending a number of recipes to those who want to go beyond just Pepsi and milk, perhaps hoping to launch its own viral combination.
A handful of those recipes include the Naughty & Ice, which is Pepsi with one cup of whole milk, one tablespoon of heavy cream and one tablespoon of vanilla cream, plus Pepsi; the Cherry on Top combines Pepsi Wild Cherry with half a cup of 2% milk, two tablespoons of heavy cream and two tablespoons of caramel creamer; and the Snow Fl(oat) is Pepsi Zero Sugar and half a cup of oat milk with four tablespoons of caramel creamer.
TikTok trends
The soda cocktails are relatively new to TikTok but they have been popular for years in Utah, which has a high concentration of Mormons, some of whom abstain from alcohol and hot beverages.
TikTok discovered the drink after Gen-Z pop star Olivia Rodrigo posted a photo of herself holding a Swig cup in December last year, sending fans in search of answers about the Utah-based chain. Swig, which calls itself home of the original dirty soda, has been around since 2010 and serves a wide array of the carbonated mash-ups.
The trend quickly took off, Eater reported in April, saying TikTok is now replete with more than 700,000 mentions of the #dirtysoda hashtag, most of which accompany videos of creators showing viewers how to make their own dirty sodas at home.
Viral food sensations have inspired companies to capitalize on the trends, sometimes even creating new products based on what they see.
In September 2020, for example, Dunkin partnered with TikTok star Charli DAmelio on a limited-time drink called The Charli cold brew with whole milk and three pumps of caramel swirl inspired by DAmelios favorite order. On launch day, Dunkin hit a record for daily active app users. And last year, Starbucks experimented with selling the TikTok-popular Iced Matcha Latte with Chai on social platforms.
Kraft Heinz (KHC) this year launched Dip & Crunch, a burger dipping sauce packaged with salty potato crunchers. The idea is for people to dip a burger or sandwich into the sauce, then into the crunchers, and then take a bite something that had apparently been trending on TikTok with some loving the trend and others questioning it.
For us to hear that debate online, then bring it to life, is an example of how were listening, Sanjiv Gajiwala, then Kraft Heinz North Americas chief growth officer, told Fast Company in April. Now, you can find videos of TikTok influencers testing out the product in ads, and others reviewing it for their followers.

God save us. Pilk is official.

I do this but I boil the Pepsi and milk first separately and then mix them together

what the heck, I now have no doubt we're living in the dark timeline

Yeah, I think I'll pass

Rather drink corn syrup mixed with cocaine than fucking Pilk.

I'm kinda tempted to try a sip of this just to see what it tastes like, but I don't even like Pepsi much.

If it's actually such a good combination why doesn't PepsiCo just make some and sell it?

I did this when I was a kid. I have no idea why.

https://gamefaqs.gamespot.com/a/user_image/0/9/0/AAFDc9AAD8OC.jpg

Need to down it fast, before it starts to curdle.

https://gamefaqs.gamespot.com/a/user_image/3/9/8/AAcZIZAADw0e.png

im good fam.

Stop trying to make pill happen.

Or maybe don't drink soda at all

I want to drink Lindsey Lohan's milk

Reminds me of a Colorado bulldog, which are delicious

Nosferatu_Zodd posted...

Or maybe don't drink soda at all

I've drank enough Pepsi in my life to more than fill up a small, in-ground pool

I'm a Coca-Cola man. Nothing but cock is going in me.

wackyteen posted...

I've drank enough Pepsi in my life to more than fill up a small, in-ground pool

that just seems... sticky

Pilk is already a thing.

https://gamefaqs.gamespot.com/a/user_image/1/1/0/AATb69AAD8OW.jpg

Fable posted...

Pilk is already a thing.

https://gamefaqs.gamespot.com/a/user_image/1/1/0/AATb69AAD8OW.jpg

fucking why. lol

Lindsay Lohan endorsing something makes me want that something less, not more

ZevLoveDOOM posted...

fucking why. lol

because

https://www.youtube.com/watch?v=zA95YTxUzEk

When Lindsay Lohans breasts dispense this product Ill drink it.

Stagmar posted...

I did this when I was a kid. I have no idea why.

My brother and I did the same think, but we used Coke.

IfGodCouldDie posted...

My brother and I did the same thing, but we used Coke.

I did it with coke too since they were pretty much interchange. It was just whichever the restaurant had.

Just have a rootbeer float like a normal person.

https://gamefaqs.gamespot.com/a/user_image/1/4/9/AAc53qAAD8O9.jpg
Finally

Questionmarktarius posted...

Need to down it fast, before it starts to curdle.

This was my first thought, seems like cola has enough acid in it to curdle milk. Nasty.

No. I tried it once on a dare and I almost puked.

https://gamefaqs.gamespot.com/a/user_image/1/7/2/AAfNgnAAD8PU.jpg

Huh, I know that as a "brown cow". I tried it as a kid, but that was probably 25+ years ago and I can't say I'm tempted to try it again.

metallica846 posted...

Why are yall so disgusted with the Pepsi Milk? Flavored milk has been a thing for a long time but if its anything other than chocolate and strawberry its a gag?

Nah, banana is good, too.

I vaguely recall child me thinking Pepsi+milk was... okay... but I 100% understand thinking it sounds disgusting.

TomClark posted...

Stop trying to make pill happen.

__aCEr__ posted...

I'm a Coca-Cola man. Nothing but cock is going in me.

Wahaha

who

Milk Coke (usually coca-cola, to be fair) has been popular in Birmingham for decades.

Tea and milk is a thing so why not?

Null_Gain posted...

Tea and milk is a thing so why not?

How's that odd?

Actually never heard of this. I dunno if I'm curious enough to try it though.

BakonBitz posted...

Actually never heard of this. I dunno if I'm curious enough to try it though.

Not much different than a Coke float, surely? Except without the Vanilla taste.

Sounds weird although I admit Coke and ice cream brown cow floats as mentioned before is a thing. As someone who has wanted companies to experiment more with soda like they do with beer I feel like a hypocrite for going "huh. I see." At least it's less stupid than stuff like tide pod challenges.

A) Gross. Pepsi is terrible & I only use milk for cereal.

B) I guess it's good to see Lohan is less of a drugged out mess than she was for awhile.

I'd try it at least once.

Michael_Booth posted...

How's that odd?

It's marginally odd

Pepsi+milk, and modern Lindsay Lohan.

Two things that make me want to vomit.

https://gamefaqs.gamespot.com/a/user_image/2/4/1/AABhrNAAD8QZ.jpg

ew Pepsi

That actually doesn't sound bad at all. Milk is pretty neutral, it's almost like adding salt or sugar to something in a recipe.