Current Events > Advertisers are going to leave Twitter and go... where?

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Superman1
10/29/22 9:05:59 PM
#1:


Isn't the point of advertising to get your ad in front of as many eyeballs as possible? Where are they going to go? Facebook/Meta after Jim Cramer cried on TV after Meta stock tanked? Does anyone still use Facebook?

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Irony
10/29/22 9:06:22 PM
#2:


Who's alt

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action52
10/29/22 9:09:15 PM
#3:


Superman1 posted...
Does anyone still use Facebook?
Worldwide? Not many people, only a couple billion or so

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Superman1
10/29/22 9:12:33 PM
#4:


action52 posted...

Worldwide? Not many people, only a couple billion or so


Anyone under the age of 40?

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Irony
10/29/22 9:13:17 PM
#5:


People over 40 are the only ones that even look at ads

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Superman1
10/29/22 9:15:17 PM
#6:


https://i.imgur.com/xXIyllK.png

https://youtu.be/k90m1MYWE18

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mustachedmystic
10/29/22 9:15:26 PM
#7:


the most vital point of advertising is to make consumers aware of, and ensure that they have positive feelings towards the product/service. Having your advertisements appear on a platform next to racist, and homo/transphobic content may be good for the former, but very bad for the latter.

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MarcoRubio
10/29/22 9:15:39 PM
#8:


Twitter

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HornyLevel
10/29/22 9:19:45 PM
#9:


Probably back to Twitter.

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VampireCoyote
10/29/22 9:20:29 PM
#10:


Butter

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Superman1
10/29/22 9:22:49 PM
#11:


MarcoRubio posted...
Twitter


HornyLevel posted...
Probably back to Twitter.


VampireCoyote posted...
Butter


https://youtu.be/4Ru8DMW-grY

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Kim_Seong-a
10/29/22 9:22:58 PM
#12:


Is this your first time paying attention to the news? Advertisers pull their ads from shit all the time. They're the ones with the power, and the platforms that run the ads bend over backwards to appease them.

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Superman1
10/29/22 9:23:44 PM
#13:


Kim_Seong-a posted...
Advertisers pull their ads from shit all the time.


Kind of like how Crosby Stills and Nash and Neil Young pulled their music from Spoti- oh wait.

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Irony
10/29/22 9:25:05 PM
#14:


Pretty sure that's not the same thing

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Umbreon
10/29/22 9:25:56 PM
#15:


Post this on your main.

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Bio1590
10/29/22 9:27:10 PM
#16:


Umbreon posted...
Post this on your main.

It's SMAL, whatever account he's currently posting on is his main

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action52
10/29/22 9:38:48 PM
#17:


Superman1 posted...
Anyone under the age of 40?
Uh... Yes? There are countries where basically everyone uses Facebook.

Someone posted a ranking of how much traffic each major platform saw worldwide, and Twitter was #10 and not even close to the numbers of the top 5.

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DoesntMatter
10/29/22 9:39:40 PM
#18:


Superman1 posted...
Isn't the point of advertising to get your ad in front of as many eyeballs as possible? Where are they going to go? Facebook/Meta after Jim Cramer cried on TV after Meta stock tanked? Does anyone still use Facebook?
New User
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Superman1
10/29/22 9:47:19 PM
#19:


https://www.seattletimes.com/business/facebook-parent-meta-q3-revenue-profit-decline/

Facebook parent Metas revenue, profit decline amid ad slump

Facebook parent Meta on Wednesday reported that its revenue declined for a second consecutive quarter, hurt by falling advertising sales as it faces competition from TikToks wildly popular video app.

The quarters weak results raised fresh questions about whether Metas plans to spend $10 billion a year on the metaverse a concept that doesnt quite exist yet and possibly never will is prudent while its main source of revenue is faltering.

The quarterly results from Meta Platforms Inc. sent its stock tumbling 19% in after-hours trading to $105.20. If the sell-off holds through Thursdays regular trading day, it will be the lowest its been since 2016. The stock closed Wednesday down 61% for the year.

Metas disappointing results followed weak earnings reports from Google parent Alphabet Inc. and Microsoft this week. The Menlo Park, California, company earned $4.4 billion, or $1.64 per share, in the three month period that ended Sept. 30. Thats down 52% from, $9.19 billion, or $3.22 per share, in the same period a year earlier.

Analysts were expecting a profit of $1.90 per share, on average, according to FactSet.

Revenue fell 4% to $27.71 billion from $29.01 billion, slightly higher than the $27.4 billion that analysts had predicted.

Some of the companys investors are concerned Meta is spending too much money and confusing people with its focus on the metaverse, a virtual, mixed and augmented reality concept that few people understand while it also grapples with a weakening advertising business.

Meta has drifted into the land of excess too many people, too many ideas, too little urgency, wrote Brad Gerstner, the CEO of Meta shareholder Altimeter Capital, earlier this week in a letter to Meta CEO Mark Zuckerberg. This lack of focus and fitness is obscured when growth is easy but deadly when growth slows and technology changes.

In addition to an accelerating revenue decline, Meta also forecast weaker-than-expected sales for the current quarter, further raising worries that the revenue slump is more of a trend than an aberration...

..Meta said it expects staffing levels to stay roughly the same as in the current quarter a departure from previous years double-digit workforce growth. The company had about 87,000 employees as of Sept. 30, an increase of 28% year-over-year.

To return to stronger growth, Meta needs to turn its business around, said Insider Intelligence analyst Debra Aho Williamson. As Facebook Inc., it was a revolutionary company that changed the way people communicate and the way marketers interact with consumers. Today its no longer that innovative groundbreaker.

She added that Meta would benefit from less priority on the metaverse and more on fixing its core business.

Metas Reality Labs unit, which includes its metaverse and virtual reality efforts, had an operating loss of $3.67 billion in the third quarter, compared with a loss of $2.63 billion a year earlier. Its revenue was $285 million.

Meta said it expects Reality Labs operating losses in 2023 to grow significantly year-over-year.

Despite the revenue decline, Meta grew its user base. Facebooks monthly active users were 2.96 billion as of Sept. 30, up 2% from a year earlier. And 3.71 billion people logged in to at least one of Metas family of apps Facebook, Instagram, WhatsApp or Messenger up 4% year-over-year.

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Gwynevere
10/29/22 9:49:30 PM
#20:


Nice opinion, however:

DoesntMatter posted...
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#21
Post #21 was unavailable or deleted.
Superman1
10/29/22 10:55:04 PM
#22:


Irony posted...
Pretty sure that's not the same thing


You don't think the advertisers are going to come crawling back after Elon makes Twitter great?

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Jiek_Fafn
10/29/22 11:09:32 PM
#23:


Netflix will have ads soon. Maybe there

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MarcoRubio
10/29/22 11:31:21 PM
#24:


New User User Since: Oct 2022
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Superman1
10/29/22 11:54:03 PM
#25:


Im still seeing ads on Twitter.

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AldousIsDead
10/29/22 11:56:08 PM
#26:


Can someone squelch the smalt, please?

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lilORANG
10/29/22 11:56:16 PM
#27:


Big corporations waste tons of money on advertisements anyways. Everyone knows what McDonalds is. I don't need to see a damn ad for it.

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WilliamPorygon
10/29/22 11:58:24 PM
#28:


YouTube, where if you haven't figured out how to operate an adblocker yet they'll show you 3 hours of ads in between the 10 minutes of video you're trying to watch

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kirbymuncher
10/30/22 12:09:02 AM
#29:


twitter is already having some sort of advertiser/revenue issues even before the buyout

https://www.reuters.com/technology/exclusive-where-did-tweeters-go-twitter-is-losing-its-most-active-users-internal-2022-10-25/

These "heavy tweeters" account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue. Heavy tweeters have been in "absolute decline" since the pandemic began,


The research also found a shift in interests over the past two years among Twitter's most active English-speaking users that could make the platform less attractive to advertisers.

Cryptocurrency and "not safe for work" (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found. At the same time, interest in news, sports and entertainment is waning among those users. Tweets on those topics, which have helped Twitter burnish an image as the worlds "digital town square," as Musk once called it, are also the most desirable for advertisers.

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andel
10/30/22 12:11:26 AM
#30:


facebook still has like 8 times as many daily users as twitter and twitter has had advertisers leaving even before the musk debacle which has even more advertisers on record saying they will leave if trump is allowed back.

musk has no chance of making his money back on twitter which is why he tried to back out until the courts bitch slapped him and forced compliance.

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Superman1
10/30/22 2:56:36 AM
#31:


WilliamPorygon posted...
YouTube, where if you haven't figured out how to operate an adblocker yet they'll show you 3 hours of ads in between the 10 minutes of video you're trying to watch


Good thing I know how to use adblockers on YouTube.

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Tyranthraxus
10/30/22 4:07:00 AM
#32:


Superman1 posted...
Isn't the point of advertising to get your ad in front of as many eyeballs as possible?

No.

As many as possible includes shit like porn & pirate websites and other stuff that brands may not want to be associated with. Many of the advertisers pulling out likely also don't advertise on places like Truth Social, gab, etc.

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BakiHanma462
10/30/22 4:08:54 AM
#33:


To GameFAQs of course

why this topic is making certain users upset is LMFAO, ???

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Superman1
10/30/22 10:27:26 AM
#34:


Good question!

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kirbymuncher
10/30/22 11:21:40 AM
#35:


BakiHanma462 posted...
why this topic is making certain users upset is LMFAO, ???

because a significant portion of CE's userbase only has 2 possible emotional states: anger, and smug superiority

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THIS IS WHAT I HATE A BOUT EVREY WEBSITE!! THERES SO MUCH PEOPLE READING AND POSTING STUIPED STUFF
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UnholyMudcrab
10/30/22 11:22:45 AM
#36:


Shut the fuck up, SMAL

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Bishop9800
10/30/22 11:25:08 AM
#37:


Hey SMAL, you still mad at your sister for dating a black man?

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littlebro07
10/30/22 11:25:22 AM
#38:


Facebook, YouTube, Instagram, Tiktok, Reddit, GameFAQs

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action52
10/30/22 12:04:48 PM
#39:


Bio1590 posted...
It's SMAL, whatever account he's currently posting on is his main
lol SMAL got banned? Awesome.

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Tyranthraxus
10/30/22 12:06:16 PM
#40:


lilORANG posted...
Big corporations waste tons of money on advertisements anyways. Everyone knows what McDonalds is. I don't need to see a damn ad for it.

The point of a McDonald's ad isn't to make you aware of McDonald's, it's to make you want to get McDonald's.

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Superman1
10/30/22 1:32:06 PM
#41:


Tyranthraxus posted...


The point of a McDonald's ad isn't to make you aware of McDonald's, it's to make you want to get McDonald's.


True.

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