Current Events > TikTok overtakes YouTube in US average watch time

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Lebronwon
09/09/21 4:00:05 PM
#1:


https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie

TikToks users now spend more time each month watching content than YouTube users, according to a report from app analytics firm App Annie. In the US, ByteDances app first overtook YouTube in August last year, and as of June 2021 its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on Googles video platform. In the UK the difference is even more stark: TikTok overtook YouTube in May last year and users there now reportedly watch almost 26 hours of content a month, compared to less than 16 on YouTube. The figures only include viewership on Android phones, however, so may not be representative of mobile users as a whole. But caveats aside, they show the extent of TikToks meteoric rise over just a few short years, and are even more impressive given the three minute maximum of most of its videos, compared to the 10 minute format preferred by many YouTubers. Not to mention the fact that for much of 2020, TikTok faced continued threats that it would be banned in the US amidst chaotic negotiations (Biden formally revoked Trumps executive orders earlier this year).

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Middle hope
09/09/21 4:01:42 PM
#2:


I hope youtube gets surpassed by several other platforms.

Maybe. Just maybe that will make them shake up the way they do business and become less cucked.

Reddit too.

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DoctorPiranha3
09/09/21 4:05:07 PM
#3:


Our society is doomed
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Noumas
09/10/21 10:43:55 PM
#4:


Tiktok is garbage but if garbage can force YouTube to be good and stop screwing over its users like implementing crappy design changes, I'm all for it

That being said this just seems like the current "it" trend. Remember vine? That used to be the platform the zoomers and super young millennials used before it got shut down so what makes tiktok any different
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Blue_Target
09/10/21 10:45:07 PM
#5:


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ForsakenHermit
09/10/21 10:46:58 PM
#6:


Other than porn (which is against the rules on TikTok) I can't see the point in TikTok.

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PiOverlord
09/10/21 10:49:39 PM
#7:


Honestly, TikTok really sucks.

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#8
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Nukazie
09/10/21 10:51:35 PM
#9:


does tiktok have ads, because fuck youtube ads

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HylianFox
09/10/21 10:54:43 PM
#10:


I've never been on TikTok

I just don't see the appeal

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HylianFox
09/10/21 10:55:37 PM
#11:


Nukazie posted...
does tiktok have ads, because fuck youtube ads

you could just use AdBlock...

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TheMikh
09/10/21 10:57:14 PM
#12:


Noumas posted...
Tiktok is garbage but if garbage can force YouTube to be good and stop screwing over its users like implementing crappy design changes, I'm all for it

That being said this just seems like the current "it" trend. Remember vine? That used to be the platform the zoomers and super young millennials used before it got shut down so what makes tiktok any different
  1. tiktok isn't based on the usa.
  2. vine was killed over internal disagreements.


never used vine, but tiktok's algorithm may also play a major role in its success.

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AsucaHayashi
09/10/21 10:57:42 PM
#13:


tik tok is kinda stupid as a metric since it's just videos at random.

at least people get to choose with YT

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VipaGTS
09/10/21 10:58:41 PM
#14:


Tik Tok is comprised of 10-30 second video clips that play one after another. Short attention spans with shorter videos means viewers will stay longer. YouTube is more long form content, you generally have to seek out what you want, and those same short attention spans wont be watching multiple 20-30 minute videos in a row.

it makes sense.

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GMAK2442
09/10/21 11:00:40 PM
#15:


TikTok is pretty good. Good news.

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Irony
09/10/21 11:02:15 PM
#16:


Probably people falling asleep watching vids. After like 2 hours YouTube auto pauses until you hit unpause.

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Ratchetrockon
09/10/21 11:02:41 PM
#17:


Nice

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fohstick
09/10/21 11:03:33 PM
#18:


i don't believe this
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BigB0ss13
09/10/21 11:05:23 PM
#19:


VipaGTS posted...
Tik Tok is comprised of 10-30 second video clips that play one after another. Short attention spans with shorter videos means viewers will stay longer. YouTube is more long form content, you generally have to seek out what you want, and those same short attention spans wont be watching multiple 20-30 minute videos in a row.

it makes sense.


a good amount of the videos are 1+ to 3 minutes
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VipaGTS
09/10/21 11:07:58 PM
#20:


BigB0ss13 posted...
a good amount of the videos are 1+ to 3 minutes
Right but the majority arent. And the for you page is just a loop of videos that people can scroll through. Sure YouTube has related videos but you actually have to like the title and click it. With Tik Tok you just keep scrolling non stop. Of course minutes watched will add up.

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