Current Events > Generation Z Far Less Likely To Identify As Sports Fans Compared To Millennials

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solosnake
10/16/20 8:08:13 PM
#1:


The sports industry had a massive growth rate when the millennial generation (born between 1981 and 1996) came of age.
Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, fueled by an increase in media rights and sponsorship revenue.

Generation Z (born between 1997 and 2012), however, is much less enthusiastic about sports.

An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans. Fifty-three percent of Gen Zers consider themselves sports fans compared with 63 percent of U.S. adults and 69 percent of millennials.

The generation gap was starker on the male side: 58 percent of male Gen Zers said they are sports fans compared to 75 percent of all adult men.

The only sports wherein Gen Zers overindexed as fans relative to the general public were esports and the NBA.
Kobe Bryant and LeBron James rank as Gen Z's favorite sports figures with 11 percent 10 percent of selections, respectively.

https://basketball.realgm.com/wiretap/259919/Generation-Z-Far-Less-Likely-To-Identify-As-Sports-Fans-Compared-To-Millennials

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Jabodie
10/16/20 8:13:26 PM
#2:


Hmm, interesting. I wonder if hobbies are more diverse in general thanks to online communities.

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The Trent
10/16/20 8:13:55 PM
#3:


When ticket prices drop

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TendoDRM
10/16/20 8:17:05 PM
#4:


Bunch of nerds.

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DavidZ2844
10/16/20 8:22:10 PM
#5:


Fuck sports

shit is so boring
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The Trent
10/16/20 8:22:46 PM
#6:


fucking jocks

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s0nicfan
10/16/20 8:24:30 PM
#7:


Willing to bet this is a direct byproduct of Gen Z using Youtube/Twitch as a primary form of entertaining and sports entertainment being shackled to cable. Between that and an increase in cable cutters, it's just not part of their day-to-day exposure.

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#8
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BobLoblaw_
10/16/20 8:26:27 PM
#9:


Its a result of modern society

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Garioshi
10/16/20 8:26:56 PM
#10:


My only engagement with sports is whatever Jon Bois makes.

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Theon_Greyjoy
10/16/20 8:27:00 PM
#11:


Good for them. Sports culture is unhealthy.

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1337toothbrush
10/16/20 8:48:24 PM
#12:


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Unsugarized_Foo
10/16/20 8:49:56 PM
#13:


They don't wanna admit esports are sports

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ZT6
10/16/20 8:53:47 PM
#14:


Theon_Greyjoy posted...
Good for them. Sports culture is unhealthy.

yeah mindlessly scrolling through 10-second videos all day is much healthier.

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Shadowplay
10/16/20 8:58:21 PM
#15:


Finally, something the Gen Z kids do right!

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Garioshi
10/16/20 8:59:23 PM
#16:


ZT6 posted...
yeah mindlessly scrolling through 10-second videos all day is much healthier.
I mindlessly rewatch 1-7 hour videos all day, thank you very much

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CommonStar
10/16/20 9:00:54 PM
#17:


Can't wait for "Gen Z kills the sports industry"
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Damn_Underscore
10/16/20 9:04:30 PM
#18:


nerds!

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InhumaneRaider
10/16/20 9:05:20 PM
#19:


The only interesting sports are boxing and MMA. Outside of that, everything else sucks.

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Damn_Underscore
10/16/20 9:06:28 PM
#20:


lol zoomers ITT treating sports like millennials treat religion

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marthsheretoo
10/16/20 9:09:50 PM
#21:


Thank fucking god

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#22
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2SweetforTurtle
10/18/20 7:53:34 AM
#23:


Zoomers were like 12 at best when Kobe retired. Theres no freaking way he should be one of their favorite athletes. Its literally just his death sparked a crap ton of internet highlight videos and tributes these kids just followed along with watching. Ridiculous.

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Flauros
10/18/20 7:55:08 AM
#24:


I wonder what Gen A is gonna do? I think by the time they hit their mid 20s, alot more things will be online and in person events will start to really suffer.

We have about 20 years until that point, so many things can change.

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DoubleDare
10/18/20 8:22:41 AM
#25:


1337toothbrush posted...
I had no idea millennials were such huge sports fans.

Well, it would be interesting the percentage between early millennials and later millennials.

As someone who is an early millennial (Born in 84) I like sports, but don't have cable for it and just watch it whenever (Like I'll go down see my parents today and watch football).

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Iodine
10/18/20 8:28:48 AM
#26:


Jabodie posted...
Hmm, interesting. I wonder if hobbies are more diverse in general thanks to online communities.
Bingo.

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InTheEyesOfFire
10/18/20 8:35:00 AM
#27:


DavidZ2844 posted...
Fuck sports

shit is so boring

This, but I do enjoy baseball.

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lilORANG
10/18/20 8:38:46 AM
#28:


Industries built on giving people brain damage are not good industries.
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RedJackson
10/18/20 8:40:50 AM
#29:


Itll suck eventually mostly because no new dweebus of the new generation will ever trash talk casually or dump on a friend who likes a trash tier team

Mostly just a bunch of dweebuses respectfully agreeing with eachother utilizing logic as an insult :(

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Twelf
10/18/20 9:08:38 AM
#30:


Conservative boomers in crisis.
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