Current Events > Why does it seem like Sprite markets solely to black people?

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cjs28
11/21/19 3:26:34 PM
#1:


Real talk >_>
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ArchiePeck
11/21/19 3:28:17 PM
#2:


It might be you have subconcious racism issues...
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darkphoenix181
11/21/19 3:29:40 PM
#3:


OBEY...

.

Your thirst
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MrNintendo1213
11/21/19 3:51:41 PM
#4:


ArchiePeck posted...
It might be you have subconcious racism issues...


Or in the past few years, they have been playing hip hop music and having a lot more black people in their marketing than they ever used to.

"Wannnnnnna Sprite Cranberry?" Stfu with Sprite Cherry and Sprite Cranberry. The flavor comes before the soda name. No one calls it Coke Cherry.
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Prestoff
11/21/19 3:52:36 PM
#5:


They asked the same thing in one of SNLs Black Jeopardy skit.
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iPhone_7
11/21/19 3:54:17 PM
#6:


Ive seen pretty much the same amount of Sprite marketing for white people and black people.

Im super serial
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KILBOTz
11/21/19 3:55:27 PM
#7:


Because Grant Hill drinks sprite....

Grant Hill drinks sprite.

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cjs28
11/21/19 4:00:29 PM
#8:


ArchiePeck posted...
It might be you have subconcious racism issues...

Bruh, do you watch TV?
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cjs28
11/21/19 4:01:40 PM
#9:


iPhone_7 posted...
Ive seen pretty much the same amount of Sprite marketing for white people and black people.

Im super serial

Really? Literally anything Ive seen Sprite-related had black people as the target demographic
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#10
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fohstick
11/21/19 4:08:13 PM
#11:


because they sponsor the NBA
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Kastrada
11/21/19 4:09:09 PM
#12:


MrNintendo1213 posted...
Or in the past few years, they have been playing hip hop music and having a lot more black people in their marketing than they ever used to.


The past few years? Try the last 30 years.

TC, the honest reason is two-fold. Marketing campaigns for pop/soda companies were pretty racist in that non-white people didn't exist in their strategies. It was just white America being focused on.

The people at Sprite saw black and Latin communities (mostly inner-city) and saw potential. So they created ad campaigns with rappers and basketball players starting back in the early 90's. The ads were authentic, not patronizing and those communities responded very positively.

And ever since then, Sprite has had way more support because even after the success, they STILL promote and sponsor things popular in the culture. BET Hip-Hop Awards, NBA, etc...

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KillerSlaw
11/21/19 4:33:32 PM
#14:


We had this discussion before, and I pointed out that I think Sprite has ads that are tailored to the area they are broadcasted in.

So like, being around Chicago I see a lot of Sprite ads that are hip hop oriented.

But someone told me that in the Southwest they feature more Latino actors and such.

Anyways, I'm just gonna post this commercial like I always do in these topics

https://www.youtube.com/watch?v=WbOcWd52V20
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KillerSlaw
11/21/19 4:34:37 PM
#15:


Also this is the latest regular Sprite ad IIRC so it seems they have a new focus now.

https://www.youtube.com/watch?v=8l_8yeYVlBo
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Bishop9800
11/21/19 4:38:51 PM
#16:


The best Sprite commercials EVER!!

https://m.youtube.com/watch?v=QdrnqRKNJSo

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cjs28
11/21/19 4:54:33 PM
#17:


Bishop9800 posted...
The best Sprite commercials EVER!!

https://m.youtube.com/watch?v=QdrnqRKNJSo

da fuck
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Butterfiles
11/21/19 4:57:40 PM
#18:


Bitch u thirsty please grab a sprite
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Superlinkbro
11/21/19 5:06:49 PM
#19:


They have black people in their commercials, so what? I'm white and I love Sprite.

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KillerSlaw
11/21/19 5:08:42 PM
#20:


This is the last Sprite ad I saw btw, it seems they have more of a LGBTQ focus now

https://www.youtube.com/watch?v=8l_8yeYVlBo
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fohstick
11/21/19 5:25:08 PM
#21:


KillerSlaw posted...
We had this discussion before, and I pointed out that I think Sprite has ads that are tailored to the area they are broadcasted in.

So like, being around Chicago I see a lot of Sprite ads that are hip hop oriented.

But someone told me that in the Southwest they feature more Latino actors and such.

Anyways, I'm just gonna post this commercial like I always do in these topics

https://www.youtube.com/watch?v=WbOcWd52V20


Bishop9800 posted...
The best Sprite commercials EVER!!

https://m.youtube.com/watch?v=QdrnqRKNJSo
these are some god tier commercials
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