Two weeks ago, I was fired as acting editor in chief of Deadspin, where Id worked since 2009. The entire staff resigned, following me out the door after we had refused a new company mandate to stick to sports. Jim Spanfeller, installed as chief executive of G/O Media by the private equity firm that bought the company seven months ago, called me into his office, pointed to some offending stories on our home page and had me escorted from the building.
This is the first time that Im speaking up about my firing, and my stance remains the same as in the countless meetings with management where I explained and insisted that sports dont end when the players head back to the locker room.
We refused to stick to sports, because we know that sports is everything, and everything is sports: Its the N.B.A. kowtowing to its Chinese business interests; its pro sports leagues attempting to become shadow justice systems for publicity reasons; its the opioid epidemic roiling N.F.L. locker rooms at least as hard as anywhere in Appalachia, even as the league refuses to relax its marijuana policy; its racist fan chants chasing black players off the pitch in Italian soccer matches; its Washington Nationals catcher Kurt Suzuki wearing a Make America Great Again cap at the White House. (These last two stories occurred in the past week and so were not covered on Deadspin; the stick to sports diktat forced the outlet to ignore the biggest sports stories in the world.)
Reporting sports with integrity requires knowing that theres no way to wall off the games from the world outside. To anyone who knows anything about sports or cares about the world outside the arena, the notion that sports should or even can be covered merely by box scores and transaction wires is absurd.
From the moment Deadspin was founded in 2005, the website took for granted that what happened off the field was at least as important as the goings-on between the lines, and that there was no way to unravel the two. Deadspins approach was a reaction to the predominant strain of sportswriting at the time, which treated athletes as either Greek demigods unconcerned with the dealings of the world or spoiled millionaires playing childrens games.
Why would anyone buy Deadspin to change Deadspin? Its hard to understand why Great Hill Partners demanded that we stick to sports especially at a time when the site was driving the conversation in sports coverage and had the highest traffic in its history until you realize that this was most likely their plan. Its the private equity model: Purchase an asset, strip it of everything of value, then turn around and sell the brand to someone else before they realize that what made the brand valuable in the first place has been lost and can never be recovered (the low-quality, un-bylined articles sweatily posted to the site after the mass resignations bear this out).
This strategy is cynical enough when the victim is something like Toys R Us; its a societal crisis when it comes for journalism.
And come for journalism it has. In recent years, weve seen the deaths (and to varying degrees, the troubled rebirths) of the likes of Newsweek, The Denver Post, LA Weekly, Playboy and just last month, the granddaddy of all sports media, Sports Illustrated. It plays out the same way each time: The new owners come in, slash staff and costs and turn a once-proud publication into a content mill churning out bland and unimportant stories that no one wants or needs to read.
private equity model: Purchase an asset, strip it of everything of value, then turn around and sell the brand to someone else before they realize that what made the brand valuable in the first place has been lost and can never be recovered (the low-quality, un-bylined articles sweatily posted to the site after the mass resignations bear this out).
Also known as the EA model of developer acquisition: buy well respected developer, strip it of everything of value, sell millions of copies of s***y games at low production cost before consumers realize what happened ---
A very happy young man looking forward to a bright and wonderful future.
but honestly a giant threat to "journalism" has been just the sheer convenience and vastness of the internet. you need to really establish yourself, your niche, and a base to ensure that you aren't replaceable by random people who can just use clickbait tactics. but deadspin had its fair share of writers who had established audiences so this doesn't really apply to them ---