Current Events > Why is Sprite so heavily marketed towards black people?

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glitteringfairy
11/11/18 9:46:16 PM
#1:


Most every commercial features black people and most always a hip hop theme.

BTW I love sprite, I don't like the way caffeine makes me feel and I drink sprite whenever I get a soda
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SSJGrimReaper
11/11/18 9:47:18 PM
#2:


glitteringfairy posted...
Most every commercial features black people and most always a hip hop theme.

BTW I love sprite, I don't like the way caffeine makes me deed and I drink sprite whenever I get a soda

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spudger
11/11/18 9:47:59 PM
#3:


idk but black ppl & sprite is a thing
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Vicious_Dios
11/11/18 9:49:34 PM
#4:


https://www.youtube.com/watch?v=mYHdCD5xIQc" data-time="


Probably the base used for 'lean'.
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Scotty_Rogers
11/11/18 9:52:23 PM
#5:


caffeine makes me deed


XD
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Trumpo
11/11/18 9:53:07 PM
#6:


Back in the day it was 7up
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VandorLee
11/11/18 9:54:05 PM
#7:


Tehy like "Soooo thirsty"
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gatorsPENSbucs
11/11/18 9:54:26 PM
#8:


Hmm, maybe that's why Sprite is my favorite.
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TheoryzC
11/11/18 9:58:46 PM
#9:


https://www.caffeineinformer.com/caffeine-content/sprite
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FL81
11/11/18 9:59:38 PM
#10:


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008Zulu
11/11/18 10:06:44 PM
#11:


I wish I could drink Sprite, stupid citrus intolerance.
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kingdrake2
11/11/18 10:08:34 PM
#12:


i like cranberry sprite, think it should be coming out for the holidays now.

coca cola products haven't been on sale in over a month.
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Kineth
11/11/18 10:09:09 PM
#13:


I don't get it either.
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50Blessings
11/11/18 10:10:03 PM
#14:


I thought urban folks drank orange and grape soda?

But yeah, I've noticed sprite seems a lot more urban lately, or maybe I just noticed it and they were always marketed that way.
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Kineth
11/11/18 10:10:47 PM
#15:


Really.. Saying "urban" as a way of saying "black"?
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I is smart
11/11/18 10:11:18 PM
#16:


I can't remember the last time I even saw a Sprite commercial.
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#17
Post #17 was unavailable or deleted.
Reis
11/11/18 10:14:26 PM
#18:


CrimsonRage posted...
is Sprite is black people soda, what is the white people soda

dr pepper
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prince_leo
11/11/18 10:14:30 PM
#19:


white people like soda like coke, whereas black people like soda like sprite
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50Blessings
11/11/18 10:14:33 PM
#20:


Kineth posted...
Really.. Saying "urban" as a way of saying "black"?


Oh, so only black people can live in the hood?

Disgusting. You should feel ashamed.
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50Blessings
11/11/18 10:14:43 PM
#21:


CrimsonRage posted...
is Sprite is black people soda, what is the white people soda


Big Red
Cream Soda
Ginger Ale
Root Beer
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Kineth
11/11/18 10:16:07 PM
#22:


50Blessings posted...
Kineth posted...
Really.. Saying "urban" as a way of saying "black"?


Oh, so only black people can live in the hood?

Disgusting. You should feel ashamed.


Shut the fuck up. You know what the fucking topic title said. Don't pretend like you got some sack when you're hiding behind euphemisms.
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50Blessings
11/11/18 10:16:46 PM
#23:


Kineth posted...
50Blessings posted...
Kineth posted...
Really.. Saying "urban" as a way of saying "black"?


Oh, so only black people can live in the hood?

Disgusting. You should feel ashamed.


Shut the fuck up. You know what the fucking topic title said.


Sorry I'm not so ignorant as to assume Sprite is ONLY targeting black people.

SMDH
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#24
Post #24 was unavailable or deleted.
TheAnthraxBunny
11/11/18 10:18:06 PM
#25:


Sprite is one of my favorites. I prefer it over most craft sodas I've had.
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X-Pac_Heat
11/11/18 10:18:59 PM
#26:


CrimsonRage posted...
is Sprite is black people soda, what is the white people soda


White people use a soda stream like the privileged, rich people that they are.
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Kineth
11/11/18 10:19:00 PM
#27:


50Blessings posted...
Kineth posted...
50Blessings posted...
Kineth posted...
Really.. Saying "urban" as a way of saying "black"?


Oh, so only black people can live in the hood?

Disgusting. You should feel ashamed.


Shut the fuck up. You know what the fucking topic title said.


Sorry I'm not so ignorant as to assume Sprite is ONLY targeting black people.

SMDH


It's amazing that you think this works. In your disagreement, you're using this as a way to attack my character without actually saying what you actually meant. Because we both know I was right in my assessment and that's why you said urban instead of black so you could post that garbage stereotype. And you're being smug about it.
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#28
Post #28 was unavailable or deleted.
50Blessings
11/11/18 10:20:27 PM
#29:


Kineth posted...
50Blessings posted...
Kineth posted...
50Blessings posted...
Kineth posted...
Really.. Saying "urban" as a way of saying "black"?


Oh, so only black people can live in the hood?

Disgusting. You should feel ashamed.


Shut the fuck up. You know what the fucking topic title said.


Sorry I'm not so ignorant as to assume Sprite is ONLY targeting black people.

SMDH


It's amazing that you think this works. In your disagreement, you're using this as a way to attack my character without actually saying what you actually meant. Because we both know I was right in my assessment and that's why you said urban instead of black so you could post that garbage stereotype. And you're being smug about it.


What's amazing is that you're actually having a melty over this.
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Kineth
11/11/18 10:21:18 PM
#30:


Yeah, casual racism isn't cool and neither are you.
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50Blessings
11/11/18 10:22:02 PM
#31:


Kineth posted...
Yeah, casual racism isn't cool and neither are you.


Saying "urban" is now racist?

lmfao
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gatorsPENSbucs
11/11/18 11:00:57 PM
#32:


50Blessings posted...
Big Red

Holy fuck. Where are you from? Nobody thinks that's real when I talk about it.
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boxington
11/11/18 11:04:24 PM
#33:


I see Big Red sometimes at the store, and I live in California

edit: maybe I'm thinking about something else
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0AbsoluteZero0
11/11/18 11:05:05 PM
#34:


Kineth posted...
Yeah, casual racism isn't cool and neither are you.

All Ive ever seen 50blessings do is troll with a hard right slant. Dont waste your breath on him.
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Kastrada
11/11/18 11:06:02 PM
#35:


gatorsPENSbucs posted...
50Blessings posted...
Big Red

Holy fuck. Where are you from? Nobody thinks that's real when I talk about it.


Big Red is amazing. Anytime relatives from the coasts come to visit they buy that shit in bulk.

Also I remember reading how Sprite execs saw that NO soda companies were promoting to black/inner city consumers. So they made a concentrated effort to advertise to black communities (and not in a pandering way) and support a lot of black/inner city interests (basketball and hip-hop).

Not sure if they still do it but Sprite used to sponsor the BET Cyphers in their prime.
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WesternMedia
11/11/18 11:33:39 PM
#37:


???
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BB mofo
11/11/18 11:44:46 PM
#38:


Back in the 40s and 50s, Pepsi heavily advertised to the black community. Ozzie Davis got his start as a child actor by being a part of a Pepsi print ad. Duke Ellington was a spokesman for Pepsi. Coke use to denigrate Pepsi by spreading the nickname "N-word Cola" outside of their ads and only focused on advertising to whites. Pepsi would use this in their advertisements to push blacks further away from Coke.

https://www.theatlantic.com/national/archive/2013/01/brief-history-racist-soft-drinks/318929/
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Skye Reynolds
11/11/18 11:47:01 PM
#39:


Reminds me of the spoof ad on Black Jeopardy.

Sprite: How did we become the black soda? We don't know.
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MabusIncarnate
11/11/18 11:49:32 PM
#40:


CrimsonRage posted...
is Sprite is black people soda, what is the white people soda

Diet cranberry ginger ale
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YookaLaylee
11/11/18 11:49:39 PM
#41:


50Blessings posted...
Kineth posted...
Yeah, casual racism isn't cool and neither are you.


Saying "urban" is now racist?

lmfao

Racist white people love to use that word when theyre talking about black people but dont want to admit it
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DarthGravid
11/11/18 11:49:54 PM
#42:


gatorsPENSbucs posted...
50Blessings posted...
Big Red

Holy fuck. Where are you from? Nobody thinks that's real when I talk about it.


I lived in Texas years ago and Big Red was everywhere, with a near-cult following.
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50Blessings
11/12/18 7:13:49 AM
#44:


gatorsPENSbucs posted...
Holy fuck. Where are you from? Nobody thinks that's real when I talk about it.


I'm from Illinois, but I have relatives from Texas who always bring cases of it up when they visit.

0AbsoluteZero0 posted...
All Ive ever seen 50blessings do is troll with a hard right slant. Dont waste your breath on him.


Too late, dude already had a melty over a single word that isn't even racist. No coming back from that.
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pres_madagascar
11/12/18 7:15:16 AM
#45:


Trumpo posted...
Back in the day it was 7up

RC cola, my guy
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EternalDivide
11/12/18 7:19:02 AM
#46:


Can't say I've ever really noticed that about Sprite. And I don't think I've seen a 7Up ad since they use to use the "Cool Spot" character back in the 90s. But 7up is the stomach ache "I feel sick" drink as far as I'm concerned.

I have noticed that Crown Royale is definitely marketed toward blacks in their ads. Of which there seems to be a lot more of airing these days.
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50Blessings
11/12/18 7:27:03 AM
#47:


EternalDivide posted...
Can't say I've ever really noticed that about Sprite. And I don't think I've seen a 7Up ad since they use to use the "Cool Spot" character back in the 90s. But 7up is the stomach ache "I feel sick" drink as far as I'm concerned.


You missed the entire "Make 7 Up Yours" campaign?

And you haven't noticed all of the Lebron James ads? Or this?

https://www.youtube.com/watch?v=3URa_BUq834" data-time="


Also, sprite also heavily advertises towards hispanics.

https://www.youtube.com/watch?v=_YkryjrLeIg" data-time="


That's why I say it's more "urban" than black btw.
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AlecSkorpio
11/12/18 7:31:11 AM
#48:


Sprite actually has tons of advertisements for all over the world if you actually check the youtube channel.

Although they all seem to kind of have that hip hop music and styling so yeah I kinda see what you mean.
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