Current Events > The profits of board games bottom line (could apply to video games)?

(+) Yeah! (+)

For a $50 board game:

The creator/designer/artist tends to get $1-$2 per sale. Considering time and effort to put into designing, a regular full time job is better, hence why many designers do this in their spare time, and why kickstarters are pretty much the only way to survive.

The publisher gets about $8 per sale.

About $10 is the manufacturing cost, how much the China production gets.

You sell your game to a distributor(wholesale) for $20.

Distributors sell that game to retailers for $25.

Retailers sell that game for $50. A store makes a $1 profit minus rent, overhead, labor, more stock, etc.

Sources:
https://stonemaiergames.com/kickstarter-lesson-59-the-myth-of-msrp/

Video games are much different though on the independent side. For example when Xbox Live indie games released, you could buy the kit for $400, make whatever you want, and once approved for content by Microsoft, would be posted on the Indie store. You'd make 25 cents per dollar the game sold.

For Xbox One, looks like Microsoft hides the price now until they prove you are a dev: https://www.xbox.com/en-US/developers/id
(note: that site says you should use microsoft edge instead of firefox, ha!)

For Google Play they take a 30% cut.

Asmodee is the largest puplisher of board games in the world, who recently got bought by Eurazeo.

https://www.reuters.com/article/eurazeo-asmodee-idUSASA08DVE20131112

Currently they have three "tiers", known as Flagship Standard, Flagship Gold, Flagship Platinum. Standard is 45%, Gold 48%, and Platinum 50% profit margin. Unfortunately this means if you are a new store, you're standard, meaning you are new and you have to struggle to keep a profit. Once you survive long enough to sell enough to reach Platinum, then you are somewhat sustainable. Even if people keep asking "do you price match amazon", which if you can't tell from the above post is very hard to do. :)