Current Events > What's up with the names Nike uses for colors

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REMercsChamp
07/31/18 9:56:13 PM
#1:


"midnight spruce"

"guava ice"

the fuck?
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Schwarz
07/31/18 9:59:18 PM
#2:


I'd eat some guava ice right now, that sounds delicious
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Doe
07/31/18 10:01:00 PM
#3:


Marketing

"Wolf Grey" is more appealing than "Grey"

Same reason your mouthwash is called Arctic Blast and not Stinging Aftertaste
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Flockaveli
07/31/18 10:02:33 PM
#4:


Hyper punch
Volt yellow
Anthracite
Bright crimson
True white
Sail
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Kisai
07/31/18 10:02:56 PM
#5:


Doe posted...
Same reason your mouthwash is called Arctic Blast and not Stinging Aftertaste

That doesn't seem like a good comparison. "Grey" works just fine, I don't see any problem with that.
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HylianFox
07/31/18 10:03:29 PM
#6:


White Mystery

wait, that was Airheads
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REMercsChamp
07/31/18 10:04:58 PM
#7:


Flockaveli posted...
Hyper punch
Volt yellow
Anthracite
Bright crimson
True white
Sail

True white - that's a classic
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REMercsChamp
07/31/18 10:05:52 PM
#8:


Flockaveli posted...
Hyper punch
Volt yellow
Anthracite
Bright crimson
True white
Sail

To be fair though they do have a lot of distinct colors. Different yellows, different reds, pinks, beige etc. You can't just call them all 'red' or 'yellow'.
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Flockaveli
07/31/18 10:06:15 PM
#9:


Kisai posted...
Doe posted...
Same reason your mouthwash is called Arctic Blast and not Stinging Aftertaste

That doesn't seem like a good comparison. "Grey" works just fine, I don't see any problem with that.

Thunder grey
Oil grey
Phantom
Gunsmoke

^^^ all different forms of grey in Nike terms.
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Doe
07/31/18 10:07:59 PM
#10:


Kisai posted...
Doe posted...
Same reason your mouthwash is called Arctic Blast and not Stinging Aftertaste

That doesn't seem like a good comparison. "Grey" works just fine, I don't see any problem with that.

Most people will be more interested by Amethyst Purple than Purple. So they call it the former. Simple as that. Very few people will refuse to buy a product because of a flowery descriptor.
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Flockaveli
07/31/18 10:10:18 PM
#11:


9Y67iWG

Can you guess what colors they decided to throw on this one?

kuPDfVx

FUCK.
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Complete_Idi0t
07/31/18 10:10:39 PM
#12:


My fav of theirs is "Rachael Dolezal"
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REMercsChamp
07/31/18 10:11:33 PM
#13:


Flockaveli posted...
9Y67iWG

Can you guess what colors they decided to throw on this one?

kuPDfVx

FUCK.

Yeah black is just "black" with nike.
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HylianFox
07/31/18 10:11:41 PM
#14:


Flockaveli posted...
9Y67iWG


Athletic shoes are always so ass ugly.
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REMercsChamp
07/31/18 10:12:22 PM
#15:


HylianFox posted...
Athletic shoes are always so ass ugly.

Leave. Get out of my topic.
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Kisai
07/31/18 10:13:46 PM
#16:


Doe posted...
Kisai posted...
Doe posted...
Same reason your mouthwash is called Arctic Blast and not Stinging Aftertaste

That doesn't seem like a good comparison. "Grey" works just fine, I don't see any problem with that.

Most people will be more interested by Amethyst Purple than Purple. So they call it the former. Simple as that. Very few people will refuse to buy a product because of a flowery descriptor.

Yeah, but your comparison makes it sound like calling it by just its color is somehow disgusting and will drive away customers.

Also, "Amethyst Purple" sounds absolutely fucking stupid. I doubt just calling it "purple" is gonna lose them any sales.
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kingdrake2
07/31/18 10:38:10 PM
#17:


REMercsChamp posted...
HylianFox posted...
Athletic shoes are always so ass ugly.

Leave. Get out of my topic.


that's right, he's making fun of our walking shoes :(.
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