Current Events > Hip-hop is now more popular than Rock music in the U.S.

(+) Yeah! (+)

http://www.highsnobiety.com/2017/07/18/hip-hop-vs-rock-popularity/

According to a semi-annual report published by Nielsen Music, R&B and hip-hop make up 25.1% of all music consumption in the U.S., while rock claims 23%. For the first time since Nielsen started keeping tabs on American music consumption, hip-hop and R&B have overtaken rock.

Rock still leads when it comes to album sales, claiming 40% of all album sales in the country, but as we all know, physical record sales are decreasing as more and more people consume their music via streaming.

Hip-hop and R&B account for just over 29% of all on-demand streams across the U.S., which is the only field that’s growing noticeably. The genres are almost as popular on streaming platforms like Spotify and Apple Music than rock and pop combined.

I guess I'm not really surprised, but didn't realize this is the first time it ever surpassed rock.
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Isn't it pretty much the worst hip hop has to offer is more popular than the worst rock has to offer?
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rock has been dead for like a decade
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chill02 posted...

rock has been dead for like a decade

Rap videos killed the radio rock star
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Huh. I figured hip-hop was more popular than rock already given its ubiquity since the 2000s.
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I mostly listen to alternative rock and indie. Very little hip hop, to be honest.
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The Admiral posted...

Rock still leads when it comes to album sales, claiming 40% of all album sales in the country, but as we all know, physical record sales are decreasing as more and more people consume their music via streaming.

People really still buy physical copies of music?
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Does not matter to me, as long as people still make rock songs that are good I'm happy.

Not a big fan of rap or hip hop.
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