Current Events > C/D: Phil Spencer is the best thing to happen to the Xbox brand since Halo

(+) Yeah! (+)

He regularly engages with video game fans online, his demeanor during interviews is very friendly and respectful of the gaming space at large, and it's been under his leadership that the Xbox brand has been able to recover from the always-online, mandatory Kinect controversy that wrecked the console's launch. The console has still sold poorly, but it's been his reign that's actively tried to redeem the console with the S, the X and the upcoming Series X.

During his time heading the Xbox brand, he's brokered a deal with Nintendo to make certain games compatible between the Xbox One and Nintendo Switch. Cuphead, a game made by a company that Microsoft owns, got itself a Switch port - and Cuphead himself appeared in Super Smash Bros as a costume. Minecraft on Switch has Xbox Live compatibility, which is unheard of between different consoles.

Phil Spencer's time working on the Xbox brand has seen Microsoft make headway in making games more compatible with each other, and more open to everyone. The Xbone doesn't get a lot of respect, but the most positive things about the brand since the Xbox One copped a beating upon launch? Phil Spencer has been there to spearhead it.

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