Current Events > YouTube increasing ads between music videos so more users pay (upcoming service)

Topic List
Page List: 1
Kombucha
03/21/18 12:14:14 PM
#1:


Is snuffing out free users with ads an acceptable roadmap for YouTube?


YouTube will soon place more advertisements in between music videos for some users, in an attempt to "smoke out" anyone who treats YouTube like a free music video playlist service and convince them to pay for its upcoming subscription music service (via Bloomberg). YouTube's unnamed service is described as a "necessary counterweight" to Apple Music and Spotify, and was last rumored to be launching this month.

The news came from a recent SXSW interview with YouTube's global head of music, Lyor Cohen, who went so far as to say that the company is trying to "frustrate" free YouTube users so that they're subsequently "seduced" into paying for a monthly subscription. The new service will include exclusive videos, music playlists, and more, all aimed at "die-hard music fans."
People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, according to Lyor Cohen, the companys global head of music. Youre not going to be happy after you are jamming Stairway to Heaven and you get an ad right after that, Cohen said in an interview at the South by Southwest music festival.

Theres a lot more people in our funnel that we can frustrate and seduce to become subscribers, Cohen said. Once we do that, trust me, all that noise will be gone and articles people write about that noise will be gone.
Cohen said that YouTube is trying to "be good partners" with the music industry, while also hoping to silence any rumors about the company's alleged harm to the industry and its artists. Over the years, some people have criticized YouTube for copyright violations in videos and underpaying artists and record companies. According to Cohen, this "noise" will end once the subscription service debuts.

A date for that launch has still not been given, but "thousands" of Google employees are said to be testing it right now.


https://www.bloomberg.com/news/articles/2018-03-21/youtube-to-frustrate-some-users-with-ads-so-they-pay-for-music
https://www.macrumors.com/2018/03/21/youtube-increasing-ads/

as for my opinion, youtube really sounds like they're going in the wrong direction with this kind of nonsense. it's kind of fucked up knowing that right now youtube is basically the best place to get new music videos and artists simply avoid competing platforms when uploading new videos in a lot of cases, which can be frustrating. the fact is there isn't much viability in finding a competitor in this space. the good news is, you can get rid of ads most of the time using some form of adblock regardless. still surprising to hear such a user hostile ethos being spouted by youtube execs.

what do you think?
---
... Copied to Clipboard!
SSJCAT
03/21/18 12:16:03 PM
#2:


Seems like itll motivate more people to use Adblock than to pay imo.
---
PSN: SUPER_KITTY_JAM
FC: SW-2262-4005-7054
... Copied to Clipboard!
Kitt
03/21/18 12:17:04 PM
#3:


And I was actually thinking about getting YouTube Red at one point.
---
... Copied to Clipboard!
QwelzaarKane
03/21/18 12:17:05 PM
#4:


Kombucha posted...
still surprising to hear such a user hostile ethos being spouted by youtube execs.


Not really.
---
Sorry player
F*** what you call relevant, I'm going for timeless
... Copied to Clipboard!
l Dudeboy l
03/21/18 12:18:13 PM
#5:


I hope this doesn't effect countries that don't even have the option of paying.
---
You are now breathing manually.
Lets put a little lead in the air, and see what falls over.
... Copied to Clipboard!
Aloner
03/21/18 12:19:49 PM
#6:


This is what happens when you have no competition. Corporations actively and openly screwing over consumers because they don't really have anywhere else to go.
---
1 line break(s), 160 characters allowed.
... Copied to Clipboard!
Muffinz0rz
03/21/18 12:20:10 PM
#7:


holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years
---
Not removing this until Pat Benatar is in Super Smash Bros. (Started 8/31/2010)
2018 NFLB Summersim (0-1): https://i.imgur.com/7cjNtgQ.png
... Copied to Clipboard!
LinksLiege
03/21/18 12:20:54 PM
#8:


ublock origin: "lol"
---
This is LinksLiege's signature. It is fantastic.
... Copied to Clipboard!
Kombucha
03/21/18 12:21:12 PM
#9:


QwelzaarKane posted...
Kombucha posted...
still surprising to hear such a user hostile ethos being spouted by youtube execs.


Not really.


fair
i guess i meant in such an explicit public way, this definitely does have past precedent. you would think this kind of talk would stay behind closed doors to avoid pr nightmares in a competent organization though. google really should step in and try to align the service with the rest of their company.
---
... Copied to Clipboard!
pres_madagascar
03/21/18 12:21:27 PM
#10:


QwelzaarKane posted...
Kombucha posted...
still surprising to hear such a user hostile ethos being spouted by youtube execs.


Not really.

This. They're horrible to their creators who aren't named Logan Paul
---
... Copied to Clipboard!
MC_BatCommander
03/21/18 12:22:14 PM
#11:


I don't blame them tbh... If people are listening to entire albums on YouTube and barely encounter any ads that's gonna piss off the copyright holders
---
The Legend is True!
... Copied to Clipboard!
Kombucha
03/21/18 12:47:18 PM
#12:


Kitt posted...
And I was actually thinking about getting YouTube Red at one point.


it wouldn't surprise me if youtube red subscribers picked up their upcoming service for free, kind of like they made google play music subscribers pick up youtube red perks.
---
... Copied to Clipboard!
Funkydog
03/21/18 12:48:39 PM
#13:


I'm fine with it on spotify, so I will probably just keep using Spotify for my free music streaming tbh.
---
... Copied to Clipboard!
Kombucha
03/21/18 5:10:31 PM
#14:


Funkydog posted...
I'm fine with it on spotify, so I will probably just keep using Spotify for my free music streaming tbh.


tbh i don't know how people can stand regularly listening to the low quality spotify free tier, with the bitrate and all. not saying youtube uses anything better, but for me it's an occasional foray away from a paid service.
---
... Copied to Clipboard!
LightHawKnight
03/21/18 5:12:41 PM
#15:


There are ads on youtube?
---
The Official Odin of the Shin Megami Tensei IV board.
"You know how confusing the whole good-evil concept is for me."
... Copied to Clipboard!
#16
Post #16 was unavailable or deleted.
FrisbeeDude
03/21/18 5:17:43 PM
#17:


...YouTube is pretty much free. Bitching that you can't have seamless access to it seems entitled.
---
alt-right is not synonymous with "white supremacist" or "neo-Nazi,"- The Admiral
... Copied to Clipboard!
Loghain
03/21/18 5:19:14 PM
#18:


LinksLiege posted...
ublock origin: "lol"

---
You must gather your party before venturing forth
... Copied to Clipboard!
Unsugarized_Foo
03/21/18 5:20:06 PM
#19:


They operate at a loss, don't they? That's fine. They can just choose to shut it down if they want
---
"All I have is my balls and my word, and I don't break them for anyone!"-Tony Montana
... Copied to Clipboard!
Zack_Attackv1
03/21/18 5:21:54 PM
#20:


I haven't seen an ad on Youtube in years.
---
... Copied to Clipboard!
Yomi
03/21/18 5:22:01 PM
#21:


Loghain posted...
LinksLiege posted...
ublock origin: "lol"

---
.0027 | Helicopters fly over the beach,
Same time every day, same routine.
... Copied to Clipboard!
Jetblackmoon
03/21/18 5:36:32 PM
#22:


I personally wouldnt have an issue with purchasing YouTube Red if it was a one time purchase. I just cant justify $9.99/month for no ads on my phone, as like most people, I have an Adblock on my computer.

Wouldnt use it for anything else, really. I already have Spotify Premium and Im not interested in the exclusive content Red offers.

All that being said, this seems like the wrong way for them to go about things. Sure, you might frustrate some people into paying... but for others, you might frustrate them enough that they stop using your service outright.
---
"I am for like it but on xbox, I did Titanfall as we were for cant destiny and Titanfall, side by side, I haven't much am for it, maybe seven?" - Over
... Copied to Clipboard!
Questionmarktarius
03/21/18 5:38:42 PM
#23:


Aloner posted...
This is what happens when you have no competition. Corporations actively and openly screwing over consumers because they don't really have anywhere else to go.

This is how vimeo and dailymotion finally start being taken seriously.
... Copied to Clipboard!
RE_expert44
03/21/18 5:44:15 PM
#24:


Poor YouTube must be destitute
---
... Copied to Clipboard!
#25
Post #25 was unavailable or deleted.
LightHawKnight
03/21/18 8:12:37 PM
#26:


Ex-Kefiroth posted...
Why would they go and telegraph a dick move like that?


Cause they only care about companies that have ads on their sites and nothing else?
---
The Official Odin of the Shin Megami Tensei IV board.
"You know how confusing the whole good-evil concept is for me."
... Copied to Clipboard!
BlueJester007
03/21/18 8:15:33 PM
#27:


Adblock Plus
---
Donald Trump is under your bed.
... Copied to Clipboard!
LJRENEGADE
03/21/18 8:25:50 PM
#28:


Yikes, that wording of wanting to frustrate people doesn't sound great. This would just make me use ad-block if I didn't already or find another source of music on my phone.
... Copied to Clipboard!
FightingGames
03/21/18 8:29:15 PM
#29:


they got me there. Youtube is my primary music player - it's still the king of streaming VGM which a lot you can't find on spotify or anywhere else

they only way to stop adblockers is to actually encode ads into uploaded videos
---
... Copied to Clipboard!
TheoryzC
03/21/18 8:30:07 PM
#30:


Red is good if you like watching and listening on your phone
---
This is where my sigs suppose to be.
... Copied to Clipboard!
Payzmaykr
03/21/18 8:31:37 PM
#31:


What does it mean by for some users? How will we be selected? Ive already noticed a massive increase in ads, recently. I just dont pay for free services.
---
Make America great again!
... Copied to Clipboard!
Abyssion
03/21/18 8:31:43 PM
#32:


Muffinz0rz posted...
holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years


Some people like supporting YouTubers they enjoy watching by not blocking ads on their channel.
---
Prepare to die, Eggbear!
... Copied to Clipboard!
Muffinz0rz
03/21/18 8:32:43 PM
#33:


Abyssion posted...
Muffinz0rz posted...
holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years


Some people like supporting YouTubers they enjoy watching by not blocking ads on their channel.

I'm sure my one additional view for Ed Sheeran will make a huge difference in his career success
---
Not removing this until Pat Benatar is in Super Smash Bros. (Started 8/31/2010)
2018 NFLB Summersim (0-1): https://i.imgur.com/7cjNtgQ.png
... Copied to Clipboard!
Doe
03/21/18 8:36:20 PM
#34:


... Copied to Clipboard!
Abyssion
03/21/18 8:46:28 PM
#35:


Muffinz0rz posted...
Abyssion posted...
Muffinz0rz posted...
holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years


Some people like supporting YouTubers they enjoy watching by not blocking ads on their channel.

I'm sure my one additional view for Ed Sheeran will make a huge difference in his career success


I said YouTuber, not a musician that gets billions of views.
---
Prepare to die, Eggbear!
... Copied to Clipboard!
Muffinz0rz
03/22/18 3:55:01 PM
#36:


Abyssion posted...
Muffinz0rz posted...
Abyssion posted...
Muffinz0rz posted...
holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years


Some people like supporting YouTubers they enjoy watching by not blocking ads on their channel.

I'm sure my one additional view for Ed Sheeran will make a huge difference in his career success


I said YouTuber, not a musician that gets billions of views.

That's not what this topic is about
---
Not removing this until Pat Benatar is in Super Smash Bros. (Started 8/31/2010)
2018 NFLB Summersim (0-1): https://i.imgur.com/7cjNtgQ.png
... Copied to Clipboard!
Abyssion
03/22/18 3:57:01 PM
#37:


Muffinz0rz posted...
Abyssion posted...
Muffinz0rz posted...
Abyssion posted...
Muffinz0rz posted...
holy shit people it's 2018, who the fuck isn't using an adblock

i haven't seen a youtube ad in years


Some people like supporting YouTubers they enjoy watching by not blocking ads on their channel.

I'm sure my one additional view for Ed Sheeran will make a huge difference in his career success


I said YouTuber, not a musician that gets billions of views.

That's not what this topic is about


I realize that. I was originally responding to a post about why some people don't use an Adblocker. The reason doesn't necessarily gel with the topic of this specific thread, but it was a valid reason nonetheless.
---
Prepare to die, Eggbear!
... Copied to Clipboard!
Cheater87
03/22/18 3:59:39 PM
#38:


... Copied to Clipboard!
Kombucha
03/22/18 4:51:11 PM
#39:


Cheater87 posted...
People still watch music videos?


i love watching new music videos from my favorite artists, the visual aspect is an art in and of itself. believe it or not musicians occasionally release full length visual albums to accompany their sound.
---
... Copied to Clipboard!
garan
03/22/18 6:24:16 PM
#40:


SSJCAT posted...
Seems like itll motivate more people to use Adblock than to pay imo.


This. I can't imagine using youtube now without adblock.
... Copied to Clipboard!
Topic List
Page List: 1