Current Events > Here is a very interesting old post about ads by SBAllen.

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FFTHEWINNER
04/20/24 4:17:05 PM
#1:


https://gamefaqs.gamespot.com/boards/11-team-gamefaqs/66194632

"Ad Blocking, Memberships, and You:

Its no secret that ad blocking is a bit of a contentious topic on the Internet. This isnt a new issue. Since the first banner ads went up, people have been trying to block them. There have been a hundred different arguments about the morality of ad blocking, whether or not advertising supported content is a bad business model, and whether or not ad blockers mean an end to the free Internet, but thats for another time and place.

Weve read other articles online from other sites talking about how many people blocked ads on their pages, so we wanted to find out just how much blocking was happening on GameFAQs. A few weeks ago, we ran a 24-hour test to find out just how many people blocked ads, and followed it up with a survey sent out to people who were blocking ads to find out some more about them.

The results? Slightly more than a quarter (26%) of all visitors to GameFAQs are blocking ads, and that number goes up to 40% when we count only registered users. Thats lower than some of the numbers weve seen reported online from other sites, but in line with what we expected on both counts. We found out some really interesting things about ad blocking, like how mainland Europe (especially Germany) blocks ads a lot more than North America, and that theres very little blocking going on in Asia by comparison. The longer someone has been using GameFAQs, the better the chances theyve blocked ads, but the good news (for us) is that ad blocking hasnt taken root on tablets or mobile devices (yet).

We sent out a random survey to registered users who we spotted blocking ads with some interesting (and some loaded) questions, with the main purpose of finding out why they were blocking ads and what they thought we should do about it. The top reason by far was that many ads are just too distracting, often flashing, moving, and shaking to draw the users eye away the content they want to read. 70% of people responding listed it as a reason they block ads. On a text-heavy site like GameFAQs, the problem is even worse. When the only graphic on a page is an advertisement, it can be hard to keep focus.

Half of respondents just plain didnt like advertising in general, or were tired of them slowing down and/or crashing their browsers. Over 40% had privacy and security concerns, along with just being overloaded with so many ads per page.

If we asked really nicely (and maybe made people feel really guilty about it) up to 75% of respondents said theyd be willing to turn off ad blocking on GameFAQs, but most of them only under the condition that we got rid of the flashier ads. Therein lies the problem. Its the flashier ads that get the most clicks, and so theyre the ones that earn us the most money by a huge margin. Honestly, wed love to roll back to the days of text and static image ads, but doing so would be crippling ourselves financially. Its a no-win situation, and its not just our problem, but one the online advertising industry is going to be facing for a very long time.

The main alternative among sites like ours to being ad-supported is selling subscriptions, offering premium memberships that remove advertisements and provide additional content and privileges. The problem for GameFAQs is that our content is 100% user-generated and its not ours to sell. Providing additional privileges costs us time and money to build and maintain. It also creates a system of haves and have-nots, which leads to its own set of problems. Only 1% of people responding to our survey would be willing to subscribe to an ad-free GameFAQs membership outright, and that number doesnt go too much higher even if we offered some kind of additional benefits (which were having a hard time even coming up with anyway).

What about funding the site through donations, like Wikipedia? Lets face it, were owned by a multinational media company, and asking for our users to fund us while our parent corporation reports a profitable quarter probably wouldnt sit too well with many people. As much as we like to think of ourselves as a public service for gamers helping gamers, were still a business, and have to operate like one.

So, what do we do now? Well, were not really between a rock and a hard place yet. As many people as there are blocking ads, there are more that arent, and thats more than enough to keep us going for the foreseeable future. Its something were keeping an eye on, but we can live with it for now. We dont have anything to offer in the way of a premium service, but we might just look into partnering up with one of our sister sites to offer an ad-free GameFAQs as a bonus, or even just giving our best and top contributing users the ability to shut ads off.

At the end of the day, were definitely coming out ahead and will be for a long time to come, so dont think that were having some kind of financial crisis. Rather, we are simply doing some research and thought wed share the results with everyone. We hope that everyone reading this finds it to be interesting. On a closing note, we would definitely love for you to whitelist GameFAQs on your ad blockers, but its okay if you dont. We understand."

Amazing how reasonable that post is, and how different it is from "the current administration's approach".

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SauI_Goodman
04/20/24 4:18:23 PM
#2:


Oh there's nothing contentious about it. I don't want to see it.

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Italian, French, German.
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YellowSUV
04/20/24 4:19:35 PM
#3:


I wonder if the users blocking ads is down now because a lot people browse on phones. It seems less people block ads when they use phones. Especially if you use an Iphone which really limits well you can block ads.

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FFTHEWINNER
04/20/24 4:21:51 PM
#4:


YellowSUV posted...
I wonder if the users blocking ads is down now because a lot people browse on phones. It seems less people block ads when they use phones. Especially if you use an Iphone which really limits well you can block ads.
Using Adguard DNS on phones is a very easy way to block ads, and it isn't browser dependent either.

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Compsognathus
04/20/24 4:24:59 PM
#5:


I feel absolutely zero guilt in using an ad blocker here.

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archizzy
04/20/24 4:25:39 PM
#6:


YellowSUV posted...
I wonder if the users blocking ads is down now because a lot people browse on phones. It seems less people block ads when they use phones. Especially if you use an Iphone which really limits well you can block ads.

When I'm at home my only Internet access is a tablet. I use an ipad. I don't use any type of ad blocker. I just visit using the normal safari browser and I don't get ads. It always confuses me when people talk about so many ads because I don't see them.

When I'm at work on the PC I assume by default they have some type of ad blocker. But I never see ads when I'm at work like now either.

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Mearcstapa
04/20/24 4:28:29 PM
#7:


Using adblock on Fandom websites is more than just a good idea, but a moral obligation.

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after years of waiting
nothing came
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Relient_K
04/20/24 4:28:40 PM
#8:


I would have no problem with ads if it wasn't for sound based, flashing, moving, and most importantly malicious ads.

But when I first got a phone and was browsing online with it ads would eat up my data within like an hour. It was insane.

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darkace77450
04/20/24 4:33:10 PM
#9:


I went decades without ad blockers. Then Fandom bought this site and I couldnt install one quick enough.

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s0nicfan
04/20/24 4:34:26 PM
#10:


I actually used to allow ads on this site. I think I finally started blocking them around the point they started jamming them between topics. Or maybe it was between posts. It's been a long time, but I remember them at some point going from passive things on the side to disruptive content right in the middle of it all and that was when I stopped.

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CADE_FOSTER
04/20/24 4:34:55 PM
#11:


Mearcstapa posted...
Using adblock on Fandom websites is more than just a good idea, but a moral obligation.

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-ZIO-
04/20/24 4:35:20 PM
#12:


Compsognathus posted...
I feel absolutely zero guilt in using an ad blocker here.

It's the only way to go to use the modern day internet, honestly.

I just wonder if there will come a day where these companies finally kill the ad blockers or do something these ad blockers can't combat. I'm sure they're all hard at work trying to find that solution.

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havean776
04/20/24 4:37:46 PM
#13:


I remember the day I turned mine on. Ryse son of rome ads where everywhere. They would move the page about so i clicked the wrong topic, they where full screen and worse they where LOUD!

Never again.

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Hannibal Barca
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The_Popo
04/20/24 4:38:46 PM
#14:


It was specifically this site that made me decide to start using an ad blocker about a year ago.

Ads were generally annoying, but I didnt feel a need to use a blocker. Then roughly a year ago, ads started popping up here that would take up large chunks of the screen, and then finally ads that would result in my entire screen being taken up by the ad, and the only way for me to make it go away was to refresh the page 1-2 times.

Functionality of the site was the tipping point for me.

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Hyena_Of_Ice
04/20/24 4:39:05 PM
#15:


Compsognathus posted...
I feel absolutely zero guilt in using an ad blocker here.

Same here. I'll stop using adblocker when ads stop being intrusive, cause browser issues, carry malware, and stop collecting your private data. The level of separation between the owners/admins of a website and the ads on their website also does NOT inspire confidence when the ad company frequently decides to run ads that violate the policies of most of its clients.

In addition, I like to block other little annoying irrelevancies like the icon links to social media sites which I never use, or if the site designers decide that they need the same full menu in both the header and the footer of the website.
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CARRRNE_ASADA
04/20/24 4:39:28 PM
#16:


Im not very tech saavy. How do I block ads? Cause if youre taking away freedom of speech well Im taking away what little money youre making off of me.

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CADE_FOSTER
04/20/24 4:42:20 PM
#17:


even on mobile i use firefox with ublock
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viewmaster_pi
04/20/24 4:43:28 PM
#18:


i really don't care about ads until they load weirdly slow and then jerk my page up or down, or somehow just so happen to pop up just as i'm about to tap something hmmm hmmmm how curious that things like that happen

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wackyteen
04/20/24 4:45:20 PM
#19:


FFTHEWINNER posted...
Its the flashier ads that get the most clicks, and so theyre the ones that earn us the most money by a huge margin.

I want to know who the fuck is clicking ads.

Even when I wasn't using an adblocker, I wasn't clicking ads.

I can't think of any online ad I ever looked at and thought "i want to click this". Any ads I have clicked have been by accident or out of sheer curiosity of price point. I definitely haven't spent money on a product i saw in an online ad banner/pop-up ad/whatever. Maybe down the road when I saw it in a store, but definitely not by clicking the ad itself.

I have bought a couple of those youtube sponsorship things, but that is at least tied to supporting the creator.

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Umbreon
04/20/24 4:46:33 PM
#20:


Man, it's almost like Allen understands what the users feel while still trying to make this site profitable.

CARRRNE_ASADA posted...
Im not very tech saavy. How do I block ads? Cause if youre taking away freedom of speech well Im taking away what little money youre making off of me.


Ublock Origin + Privacy Badger. Both downloaded from Firefox and other browsers.

Ditch Chrome if you have it, it's part of Google and they're neutering adblockers on their browser.

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SauI_Goodman
04/20/24 4:50:06 PM
#21:


CARRRNE_ASADA posted...
Im not very tech saavy. How do I block ads? Cause if youre taking away freedom of speech well Im taking away what little money youre making off of me.
Gamefaqs has never had freedom if speech -_-

But better than than never I suppose.

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Umbreon
04/20/24 4:50:47 PM
#22:


Honestly wouldn't be surprised if a bunch of clicks were obtained from misclicking the microscopic 'x' on some of them, or for a full screen suddenly appearing. I remember a full screen ad taking up like 90% of the screen, and even when it 'disappeared', you could still accidentally click on it.

Also wondering if redirects count as a 'click'...

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Umbreon
04/20/24 4:54:05 PM
#23:


Hyena_Of_Ice posted...
I'll stop using adblocker when ads stop being intrusive, cause browser issues, carry malware, and stop collecting your private data.


I'll never feel guilty using an adblocker for these reasons, and for all those bright flashing lights ones back in the day.

"Got epilepsy? Screw you, click our ad!"


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Black Lives Matter. ~DYL~ (On mobile)
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voldothegr8
04/20/24 4:58:14 PM
#24:


Mearcstapa posted...
Using adblock on Fandom websites is more than just a good idea, but a moral obligation.


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FFTHEWINNER
04/20/24 5:06:35 PM
#25:


Compsognathus posted...
I feel absolutely zero guilt in using an ad blocker here.
I Agree. Feels good to hear a mod say that though!

Umbreon posted...
Man, it's almost like Allen understands what the users feel while still trying to make this site profitable.
Exactly my thought. HUGE difference. The ads here weren't that annoying until the ownership changed.

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wackyteen
04/20/24 5:08:27 PM
#26:


FFTHEWINNER posted...
Exactly my thought. HUGE difference. The ads here weren't that annoying until the ownership changed.

you obviously didn't browse on mobile in like 2015

Shit was so frustrating

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FFTHEWINNER
04/20/24 6:55:01 PM
#27:


wackyteen posted...
you obviously didn't browse on mobile in like 2015

Shit was so frustrating
Actually, I have been browsing on mobile since I created my account back when I didn't even have a smart phone lol. Never felt the strong need to AdBlock Gamefaqs until about after the ownership changed and the ads became really intrusive.

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Hyena_Of_Ice
04/20/24 7:08:14 PM
#28:


wackyteen posted...
I want to know who the fuck is clicking ads.

Even when I wasn't using an adblocker, I wasn't clicking ads.

I can't think of any online ad I ever looked at and thought "i want to click this". Any ads I have clicked have been by accident or out of sheer curiosity of price point. I definitely haven't spent money on a product i saw in an online ad banner/pop-up ad/whatever. Maybe down the road when I saw it in a store, but definitely not by clicking the ad itself.

I have bought a couple of those youtube sponsorship things, but that is at least tied to supporting the creator.

These dumbasses have always existed. A large percentage of them are the typical types who fall for scams or possess the combined traits of being terminally curious, possessing poor judgment (or decent judgment that said terminal curiosity overrides), and being easily distracted by shiny things. However, these were never the type of people who used message boards since these types of people often do not like to type more than a few words. One of their manifestations in the internet 2/3.0 era is the people who post youtube videos of conspiracies or misinformation overflowing with cringe-level logical fallacies as an argument in a debates while typing few if any words. This type of behavior was far less prevalent prior to youtube because many of them also didn't like to read very much. We saw the prototype version of this on a much smaller scale back in the late 90's/early 2000's with that stupid Fox channel moon landing hoax miniseries.

My dad (who was of the "inept boomer/greatest generation" demographic that typified the internet 1.0 era rather than the aforementioned types) was dumb enough to download the Bonzibuddy thing, Comet Cursor, and click on those "punch the monkey" (he was a gamer), and other "free" serivces, despite being exactly the type of person who should know better since he owned a family business, so he had extensive experience in dealing with spam mail and telemarketing. Of course, he never fell for email scams and spam due to its obvious similarity to mail spam/telemarketing.
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Umbreon
04/20/24 7:13:43 PM
#29:


....

I remember a very long time playing a "Punch the monkey" game. Never got any money (Not that I legally could at that age), but I got a plushie.


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Hambo
04/20/24 7:36:14 PM
#30:


2013 lol.

I think I only started blocking after Fandom took over. Like I remember Temu ads all over here. I can handle static images or even animated banners just fine. But once full page ads and redirects started happening on every click, the site became unusable. Also ads loading in and moving the whole page around just as I was about to click. Fuck that intrusive shit so hard.

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#31
Post #31 was unavailable or deleted.
Hyena_Of_Ice
04/20/24 7:40:49 PM
#32:


Speaking of intrusive Gamefaqs ads, anyone remember that Jamster Frog/Crazyfrog ad? Not only was the character's movement annoying as hell, but it had a wang (which was insufficiently covered with a Norway maple leaf for American sensibilities) and it offended some of the Canadian posters due to the leaves of the Norway maple's close resemblance to sugar maple leaves.

Luckily Gamefaqs and Cnet complained to the ad company and it was removed a day later.
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Letsago
04/20/24 7:44:19 PM
#33:


wackyteen posted...
I want to know who the fuck is clicking ads.

Even when I wasn't using an adblocker, I wasn't clicking ads.

I can't think of any online ad I ever looked at and thought "i want to click this". Any ads I have clicked have been by accident or out of sheer curiosity of price point. I definitely haven't spent money on a product i saw in an online ad banner/pop-up ad/whatever. Maybe down the road when I saw it in a store, but definitely not by clicking the ad itself.

I have bought a couple of those youtube sponsorship things, but that is at least tied to supporting the creator.
Yeah. People always say "they must be making money if they keep doing it" but idk if I will ever actually understand how most online ads have influence on people's purchasing decisions.

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GiftedACIII
04/20/24 7:47:29 PM
#34:


I don't know what Bacon was talking about when he claimed some people thought it'd be better once he stepped down. I don't think anyone, even his detractors, would think Fandom with their horrible reputation would've been remotely better unless they've always just wanted the site to shut down.

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thronedfire2
04/20/24 7:48:58 PM
#35:


that was 10 years ago

I'll never stop using adblock on desktop

I don't use it on mobile because it makes every page take an extra 3-5 seconds to load.

and besides, ever since CE got closed all the ads I get are Fandom ads. they're not even making money from us anymore

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PiOverlord
04/20/24 7:56:18 PM
#36:


Fandom is a horrendous site and the ownership change encouraged me to stop donating to wikipedia.

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FFTHEWINNER
04/20/24 11:21:41 PM
#37:


I think this part of the post is important too btw:

FFTHEWINNER posted...
our content is 100% user-generated and its not ours to sell.
@SBAllen understood who really makes Gamefaqs work. The new owners don't.

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sfcalimari
04/20/24 11:30:46 PM
#38:


From the wikipedia article on the smut website founded by Fandom president Jimmy Wales:

In 1999 the company introduced the Bomis Browser, which helped users block online pop-up ads.

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LeCh0nk
04/21/24 12:15:01 AM
#39:


PiOverlord posted...
Fandom is a horrendous site and the ownership change encouraged me to stop donating to wikipedia.
Wikipedia is not owned by fandom.

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#40
Post #40 was unavailable or deleted.
Trumble
04/21/24 12:57:29 AM
#41:


Compsognathus posted...
I feel absolutely zero guilt in using an ad blocker here.
This, even more so with recent events.

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Zwijn
04/21/24 1:03:50 AM
#42:


YellowSUV posted...
I wonder if the users blocking ads is down now because a lot people browse on phones. It seems less people block ads when they use phones. Especially if you use an Iphone which really limits well you can block ads.
https://gamefaqs.gamespot.com/a/forum/f/f675a94c.jpg
I see 0 ads.
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