Current Events > A Will Smith zombie game called Undawn apparently came out, and bombed hard

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[deleted]
03/21/24 6:02:29 PM
#6:


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Hayame_Zero
03/21/24 8:00:30 PM
#1:


https://www.ign.com/articles/even-will-smith-couldnt-save-zombie-survival-game-undawn-which-flopped-spectacularly

The Will Smith-fronted zombie survival video game Undawn bombed, according to a new report.

Reuters said Undawn, which it described as a key in-house developed game from Tencent, flopped spectacularly despite being endorsed by Hollywood star Will Smith and with an alleged budget of close to 1 billion yuan (around $140 million). Sources told the publication Undawn had more than 300 developers.

PC and mobile game Undawn launched in June to much fanfare that revolved around the digital recreation of Will Smith in-game. The Oscar-winning actor plays Trey Jones, who acts as a guide to help players navigate the world four years after a global disaster.

But even Will Smith couldnt save Undawn from failing to move the needle for Tencent. According to Reuters, quoting research firm Appmagic, Undawn brought in revenue of just $287,000 last month. IGN has asked Tencent for comment.

The failure of Undawn is one of many reasons for a strategic shift at Tencent that has also resulted in the potential delay of mobile game Assassins Creed Jade. Tencent is said to be focusing on casual party games and games like Genshin Impact, while moving away from working on mobile versions of Western IPs.

Tencent reportedly axed development of a mobile game based on Square Enixs Nier franchise because it couldnt work out a compelling monetisation model. An Elden Ring mobile game is also reportedly in development at Tencent, but dont hold your breath it sounds like this ones a while away. Apparently Tencent wants the Elden Ring mobile game to work similarly to gacha game Genshin Impact, with a free-to-play business model supported by in-app purchases. But the design of Elden Ring, which is a single-player, premium action role-playing game, is at odds with Tencents vision.

https://gamefaqs.gamespot.com/a/forum/2/2c062410.jpg

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viewmaster_pi
03/21/24 8:02:25 PM
#2:


literally never heard of this game until the various outlets reporting on its failure today

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MarcyWarcy
03/21/24 8:04:29 PM
#3:


this sounds like a made up game lmao

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TheMikh
03/21/24 8:04:54 PM
#4:


viewmaster_pi posted...
literally never heard of this game until the various outlets reporting on its failure today
this

i'm surprised a giant like tencent would be so oblivious to the need for proper marketing

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obsolete
03/21/24 8:05:39 PM
#5:


Never heard of it.
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#7
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#8
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Mr_Karate_II
03/21/24 8:18:06 PM
#9:


Literally first time I've heard about it

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boomgetchopped3
03/21/24 8:25:21 PM
#10:


Is this an early April fools leak? Lmao this released last year with zero advertising? Hard to believe

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Daremo
03/21/24 8:26:21 PM
#11:


viewmaster_pi posted...
literally never heard of this game until the various outlets reporting on its failure today
Phew, I thought it was just me.

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DrizztLink
03/21/24 8:27:43 PM
#12:


viewmaster_pi posted...
literally never heard of this game until the various outlets reporting on its failure today
We kept his game's name out of our fuckin' mouths.

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Jagr_68
03/21/24 8:28:23 PM
#13:


Aww hell no

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LeoRavus
03/21/24 8:38:31 PM
#14:


P2W games should be outlawed.

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Tyranthraxus
03/21/24 8:43:28 PM
#15:


This reminds me of the time they announced Babylon's Fall servers were shutting down

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Kurt_Russel
03/21/24 8:44:07 PM
#16:


Cant be disappointed if you never knew it was out

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hereforemnant
03/21/24 8:45:19 PM
#17:


Heard about it for the first time a week ago, didn't think it would come out then die already so soon lol
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StealThisSheen
03/21/24 8:45:41 PM
#18:


I've literally never seen this game advertised, and most people won't play a game they've never heard of.

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TheGoldenEel
03/21/24 8:53:52 PM
#19:


..."much fanfare"?

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DrizztLink
03/21/24 8:56:33 PM
#20:


TheGoldenEel posted...
..."much fanfare"?
This could be considered fanfare.

https://youtu.be/_B0CyOAO8y0?t=14

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Zaltera
03/21/24 9:14:47 PM
#21:


Hayame_Zero posted...
PC and mobile game Undawn launched in June to much fanfare that revolved around the digital recreation of Will Smith in-game.

Ah, yes. So much fanfare I have never once heard of it until clicking on this topic.

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Strider102
03/21/24 9:16:34 PM
#22:


Does Will Smith smack the zombies?

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Turducken
03/21/24 9:16:36 PM
#23:


Never heard of it, as seems to be the running theme.

Also, that really doesn't look like Smith that much. More like dollar-store Smith at best.

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Jiek_Fafn
03/21/24 9:19:29 PM
#24:


I thought the Nier mobile game came out awhile back. Was there supposed to be another one?

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Axiom
03/21/24 9:29:55 PM
#25:


I have never heard of this at all and youd think the internet would be all over it making jokes
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008Zulu
03/21/24 9:30:09 PM
#26:


There's an Undawn game on Steam, released last year. Free to play open world survival. It does have zombies, but no Will Smith.

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Rotterdammerung
03/21/24 9:31:24 PM
#27:


I heard it slapped hard

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Hayame_Zero
03/21/24 9:34:56 PM
#28:


Axiom posted...
I have never heard of this at all and youd think the internet would be all over it making jokes
They are. Every comment section I've seen of the story has people confused that this even existed.

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#29
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Freddie_Mercury
03/21/24 10:07:46 PM
#30:


how come he dont want to play my game man

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UnholyMudcrab
03/21/24 10:11:42 PM
#31:


This must have been a game that basically didn't exist outside of China

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mybbqrules
03/22/24 12:50:39 AM
#32:


I literally never heard of this game until this topic.

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StealThisSheen
03/22/24 12:56:30 AM
#33:


Maybe this is a new marketing strategy.

Step 1: Hire a waning celebrity to be in your game
Step 2: Don't advertise the game at all
Step 3: When the game flops, blame the celebrity
Step 4: Potentially profit from the attention gained by the news about your game flopping because of X celebrity

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BlueTigerLion
03/22/24 1:18:28 AM
#34:


mybbqrules posted...
I literally never heard of this game until this topic.

Maybe that is the plan. Game came out in June 2023 and this flop news comes out March 2024. Wouldn't it have been known to be a flop months ago. Seems like marketing to get people who never heard of game to check it out.

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Zikten
03/22/24 1:34:28 AM
#35:


this topic is how i learned this game exists. Maybe if they had done some advertising...
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Voidgolem
03/22/24 1:36:26 AM
#36:


I'd heard of this but I don't remember ever hearing it come out and this cgi mugshot is the literal only piece of promo material I've seen

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Kradek
03/22/24 2:25:47 AM
#37:


[LFAQs-redacted-quote]


At least it sounds more honest than The Day After

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#38
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Dark_Arbron
03/22/24 4:47:03 AM
#39:


Theres no point having new zombie games anyway since we already have Left 4 Dead 2.

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mustachedmystic
03/22/24 6:11:23 AM
#40:


Can Chinese companies claim tax deductions for failures? Could this be the video game version of Springtime For Hitler?

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Hayame_Zero
03/23/24 11:08:02 PM
#41:


UnholyMudcrab posted...
This must have been a game that basically didn't exist outside of China
It's been on Steam in the US since launch.

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St0rmFury
03/23/24 11:12:33 PM
#42:


On Will Smith, is I Am Legend 2 still coming out or not?

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UnfairRepresent
03/25/24 8:10:07 AM
#43:


viewmaster_pi posted...
literally never heard of this game

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HeroFlyChao
03/25/24 8:14:27 AM
#44:


https://youtu.be/qQV6guvFmM0?si=2foMiaFy6xDexPXO

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TomClark
03/25/24 8:17:13 AM
#45:


viewmaster_pi posted...
literally never heard of this game until the various outlets reporting on its failure today

This.


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Chicken
03/25/24 8:20:08 AM
#46:


I bet Will thought hed be the next Keanu Reeves when he accepted the offer

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Jaguar34
03/25/24 8:54:33 AM
#47:


Black protagonists are hard to sell in Asian countries especially
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Sufferedphoenix
03/25/24 8:57:31 AM
#48:


Chicken posted...
I bet Will thought hed be the next Keanu Reeves when he accepted the offer

Somehow doubt. This game and the fact it wasn't advertised apparently makes it seem like they wanted it to bomb. Surely will woulda mentioned it on social media or something

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BombermanGold
03/25/24 9:04:04 AM
#49:


For a game with that much money behind it to be known and that star power, it needs to have like... a budget for marketing, too.

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Smackems
03/25/24 9:06:12 AM
#50:


He's in an office slapping the executives as we speak

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