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Current Events > Swedish nationalists freaking out over soda as usual this time of year.

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ShadowLake
11/09/23 2:01:46 PM
#1:


Julmust is a Swedish soda we drink during the Christmas season and IKEA call theirs Vintersaga which means Winter fairytale. Every year nationalists freak out about this and claim that Christmas is being erased since IKEA doesnt call it julmust, but they literally say it is julmust in the description of the product.

And of course a Nationalist MP gotta chime in and be unhinged.

https://gamefaqs.gamespot.com/a/forum/5/5bb811d8.jpg
https://gamefaqs.gamespot.com/a/forum/4/4ca5db67.jpg
https://gamefaqs.gamespot.com/a/forum/b/be02b2d9.jpg
https://gamefaqs.gamespot.com/a/forum/0/07b49c39.jpg

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Starks
11/09/23 2:07:43 PM
#2:


https://gamefaqs.gamespot.com/a/forum/4/4158c05c.jpg

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mario2000
11/09/23 2:08:34 PM
#3:


They have their own version of our Starbucks freakout.

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jefffan
11/09/23 2:08:48 PM
#4:


Bring angry about nothing is just a worldwide thing now.

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Gritty
11/09/23 2:09:36 PM
#5:


I see your politics has become as petty as ours
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MarcoRubio
11/09/23 2:10:32 PM
#6:


Meet the new boss. Same as the old boss

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ROBANN_88
11/09/23 2:12:43 PM
#7:


is it possible that the drink just isn't Julmust to begin with?

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Zikten
11/09/23 2:14:03 PM
#8:


What does it taste like?
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ShadowLake
11/09/23 2:20:33 PM
#9:


Starks posted...
https://gamefaqs.gamespot.com/a/forum/4/4158c05c.jpg
Most of the translation is correct but she is whining about the Socialdemocrats, who are in opposition, not the cops.

ROBANN_88 posted...
is it possible that the drink just isn't Julmust to begin with?
Are you saying that IKEA is falsely marketing it as julmust?

Zikten posted...
What does it taste like?
https://gamefaqs.gamespot.com/a/forum/7/7c52905d.jpg

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Foppe
11/09/23 2:20:54 PM
#10:


Vintersaga is a collection of winter consumables, like Julmust, Glgg, Pepparkakor, pepparkakshus, etc.

I guess that is too hard to understand for nationalists.

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[deleted]
11/09/23 4:02:28 PM
#12:


[deleted]
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ROBANN_88
11/09/23 5:50:01 PM
#11:


ShadowLake posted...
Are you saying that IKEA is falsely marketing it as julmust?

no, i meant the opposite, that they didn't call it Julmust cause it wasn't
i didn't read the description lower down

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#13
Post #13 was unavailable or deleted.
kingdrake2
11/09/23 5:57:55 PM
#14:


ImAMarvel posted...
I wanna go to the nearest IKEA and try this stuff but it's like 30 min away


gotta go do it for CE :(.

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[deleted]
11/10/23 1:01:43 AM
#18:


[deleted]
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Foppe
11/10/23 2:20:55 AM
#15:


Sweden is crazy about Julmust.
Sales of every other soda drops 50%+ each December and Julmust sells over 45 million litres.
Coca Cola outsourced their Swedish production to Pripps, which was the biggest Swedish brewery back then, because it was cheaper than building their own production plants.
Since Coca Cola tries to market itself as the Christmas soda, it was a big surprise to see the Swedish sales go down 50% in December. They contacted Pripps and demanded that Pripps would start a multimillion ad campaign.
Pripps laughed at them. They earned much more on their December Julmust sales than what they did selling Coca Cola for a whole year.
So Coca Cola broke their contract, built their own production plants and advertised as hell.
After a few years, they realized that they couldnt beat Julmust. They even released their own Julmust for a while.

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Flauros
11/10/23 2:24:04 AM
#16:


Is that the soda that is made with hops and barley?

That shit tastes like fucking poison.

Ill take the florgenspickel any day over that crap.

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BurmesePenguin
11/10/23 2:27:02 AM
#17:


Flauros posted...
Is that the soda that is made with hops and barley?

That shit tastes like fucking poison.

Ill take the florgenspickel any day over that crap.
At least it tastes better than bilar.

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sfcalimari
11/10/23 2:40:50 AM
#19:


Warms my heart to see that even "rational and enlightened Swedes" are snowflakes who cry about everything being "political."

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Foppe
11/10/23 2:40:50 AM
#20:


As for why Julmust is popular, we need to go back a looong time.
Workers were abused, hard work and little gain. The fat cats liked to pay in cheap alcohol and the workers liked to get drunk. Sweden was extremely alcoholic.
But the big reward was the Jull, the Christmas beer.
A dark lager, spicy and with a higher alcoholic rate. Workers could withstand all kind of abuse while dreaming about the jull.
It was expensive, and lots of it was consumed, but the fat cats knew that it was worth it. And they didnt dare to cheapen on it, a bad jull could result in revolting workers.
Time went on, workers got it better, but jull was a big tradition.
Julmust was first released as an alcoholicfree alternative to the jull. It sold badly.
Then we had the prohibition referendum in 1922 that ended with a ban of high alcoholic beer. Since jull was now banned, people searched for an alternative, and found Julmust. The sales went skyhigh, and it has been a part of the Swedish soul since then.

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coolguyjimmy
11/10/23 3:12:01 AM
#21:


In the UK, they literally ruined it -- because it had sweeteners, but then they went back to sugar (last I checked).
I'm unsure what it'll have this time, because it seems to alter. At least, there's always Apotekarnes, that seems to be the sugar variety of Julmust.
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Dark_Arbron
11/10/23 3:30:50 AM
#22:


ShadowLake posted...
And of course a Nationalist MP gotta chime in and be unhinged.

Nationalism is unhinged.

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Zikten
11/10/23 3:46:55 AM
#23:


[LFAQs-redacted-quote]

You can get this in an American Ikea?

Sadly though, there are no ikeas in Alaska
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scar_the_1
11/10/23 4:18:13 AM
#24:


I feel like this exact complaint comes up every year, no? It's like they put a reminder in their calendars. Incredibly stupid since no IKEA product name describes what the product actually is.

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Dark_Arbron
11/10/23 4:21:38 AM
#25:


scar_the_1 posted...
I feel like this exact complaint comes up every year, no? It's like they put a reminder in their calendars. Incredibly stupid since no IKEA product name describes what the product actually is.

Might be like the yearly Republican meltdown over the imaginary War on Christmas.

Speaking of which, that should be kicking in around now, right?

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Zwijn
11/10/23 4:27:37 AM
#26:


Swedish nationalists being outraged over the disappeance of a Middle Eastern holiday brought over by invaders is kind of funny.
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spikethedevil
11/10/23 4:29:44 AM
#27:


ROBANN_88 posted...
is it possible that the drink just isn't Julmust to begin with?

Read the op again but slowly @ROBANN_88

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FF_Redux
11/10/23 4:52:07 AM
#28:


Julmust is awesome to make a float with vanilla icecream.

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#29
Post #29 was unavailable or deleted.
Carljank
11/10/23 11:12:19 AM
#30:


Why is everything the right believes in fucking stupid?

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Carljank
11/10/23 11:12:52 AM
#31:


kingdrake2 posted...
gotta go do it for CE :(.


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gamerofNS
11/10/23 11:24:42 AM
#32:


Zikten posted...
What does it taste like?
Edit: read further down, so it's basically root beer.
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s0nicfan
11/10/23 11:25:45 AM
#33:


You'll have to forgive the Swedes. As IKEA has shown us, they're not all put together.

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#34
Post #34 was unavailable or deleted.
scar_the_1
11/10/23 12:34:20 PM
#35:


gamerofNS posted...
Edit: read further down, so it's basically root beer.
I hate root beer and I like julmust. They're completely different to me

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ShadowLake
11/13/23 1:40:48 AM
#36:


scar_the_1 posted...
I feel like this exact complaint comes up every year, no? It's like they put a reminder in their calendars. Incredibly stupid since no IKEA product name describes what the product actually is.
Ja. Hence the title It has been going on for at least a couple years now.

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#37
Post #37 was unavailable or deleted.
scar_the_1
11/13/23 2:27:22 AM
#38:


ShadowLake posted...
Ja. Hence the title It has been going on for at least a couple years now.
Yeah, when it popped up on Twitter I really thought it was an old tweet. It's a bummer they can't think of anything new. Let's see if they do the same thing at Easter with ICAs godisgg :)

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ShadowLake
11/13/23 10:49:12 AM
#39:


[LFAQs-redacted-quote]

lmao

scar_the_1 posted...
Yeah, when it popped up on Twitter I really thought it was an old tweet. It's a bummer they can't think of anything new. Let's see if they do the same thing at Easter with ICAs godisgg :)
Their minds are broken.
Oh lord, that will probably happen. They tend to complain when someone says godisgg instead of pskgg.

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