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ChrisReeve 04/21/23 10:49:22 PM #1: |
https://www.msn.com/en-us/money/companies/bud-light-marketing-executive-takes-leave-after-controversy-ad-age/ar-AA1aaP48 Bud Light Marketing Executive Takes Leave After Controversy: Ad Age (Bloomberg) -- A senior marketing executive at Bud Light has taken a leave of absence, weeks after the company came under scrutiny for its partnership with a transgender influencer, Ad Age reported. Alissa Heinerscheid, vice president of marketing for the brand, is being replaced by Budweiser global marketing VP Todd Allen, AdAge said. The decision by the Anheuser-Busch InBev NV-owned brand comes after the company partnered with influencer Dylan Mulvaney, who has chronicled her transition into a transgender woman. In a video posted on her Instagram page April 1, Mulvaney showed off a custom Bud Light can the company made with her photo on it... I guess their new commercial wasn't enough to win customers back: https://gamefaqs.gamespot.com/boards/400-current-events/80418998 --- https://youtu.be/3GflKh9jlCg https://youtu.be/oPS3gaQJJFQ ... Copied to Clipboard!
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DarthAragorn 04/21/23 10:52:52 PM #2: |
Fuck off smal literally nobody here likes you --- MSI MEG X570 Unify | Ryzen 7 5800X | 32GB DDR4-3600 | RTX 3080 Samsung Odyssey G7 32" - 1440p, 240hz, GSync ... Copied to Clipboard!
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AldousIsDead 04/21/23 10:54:05 PM #3: |
Someone please mute the Smalt. --- In simplicity, utility. Through utility, simplicity. ... Copied to Clipboard!
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Axiom 04/21/23 10:55:01 PM #4: |
Dont care get banned ... Copied to Clipboard!
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kingdrake2 04/21/23 11:02:34 PM #5: |
AldousIsDead posted... Someone please mute even better i must block chris... for reasons not for this topic. he's pure evil. --- Republicans " hold together like a ball of lusty ticks" - drclaeys ... Copied to Clipboard!
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ChrisReeve 04/21/23 11:57:13 PM #6: |
Here's the commercial for reference: https://youtu.be/DTMZKlkXP_k --- https://youtu.be/3GflKh9jlCg https://youtu.be/oPS3gaQJJFQ ... Copied to Clipboard!
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Shadowplay 04/22/23 12:01:59 AM #7: |
DarthAragorn posted... Fuck off smal literally nobody here likes you --- I make a topic in Final Fantasy 12 to ask if Tifa! They said no Tifa. Hardness gone!-gandob ... Copied to Clipboard!
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kingdrake2 04/22/23 12:02:18 AM #8: |
they're bending the knee for conservative republican's. --- Republicans " hold together like a ball of lusty ticks" - drclaeys ... Copied to Clipboard!
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whitelytning 04/22/23 12:05:53 AM #9: |
Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder. --- ************************************************ http://i.imgur.com/iZdWIKJ.jpg ... Copied to Clipboard!
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devilminion 04/22/23 12:09:39 AM #10: |
kingdrake2 posted... they're bending the knee for conservative republican's. This sets a bad precedent, as it pretty much teaches the MAGAs that if they violently protest, destroy the product, send death threats, etc.. then they can make a company bend to their whims. --- All Hail https://i.imgur.com/uzIx6Jp.gif ... Copied to Clipboard!
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hockeybub89 04/22/23 12:10:01 AM #11: |
whitelytning posted... Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder.Hey, so like, shut the fuck up --- http://card.psnprofiles.com/1/NIR_Hockey.png he/him/they/them ... Copied to Clipboard!
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MarcyWarcy 04/22/23 12:16:29 AM #12: |
why are you reading and/or posting news about beer executives? who cares? --- Looks like this gamer's paradise has turned into a gamer's hell............................................... ... Copied to Clipboard!
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xlr_big-coop 04/22/23 12:22:16 AM #13: |
whitelytning posted... Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder. --- :) ... Copied to Clipboard!
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BearlyWilling 04/22/23 12:30:19 AM #14: |
whitelytning posted... Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder. Guess thats true when you consider the majority of their main market are a bunch of uneducated bigots. --- Hmm... ... Copied to Clipboard!
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whitelytning 04/22/23 12:33:47 AM #15: |
hockeybub89 posted... Hey, so like, shut the fuck up ? Why so hostile? --- ************************************************ http://i.imgur.com/iZdWIKJ.jpg ... Copied to Clipboard!
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FactsKeepHurtin 04/22/23 12:38:57 AM #16: |
Lmfao at everyone having a meltdown over this topic ... Copied to Clipboard!
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#17 | Post #17 was unavailable or deleted. |
Heartomaton 04/22/23 12:51:18 AM #18: |
FactsKeepHurtin posted... Lmfao at everyone having a meltdown over this topic You're funnier, but not for the reason you might think. --- https://www.youtube.com/user/Heartomaton Heartomaton for President 2028. ... Copied to Clipboard!
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SpiritSephiroth 04/22/23 5:44:25 AM #19: |
Why is everyone so aggressive here? Did I miss something? --- https://imgur.com/a/6KBlCUI https://imgur.com/a/772IQlc https://imgur.com/ZzXmr8X ... Copied to Clipboard!
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ChrisReeve 04/22/23 5:47:29 AM #20: |
SpiritSephiroth posted... aggressive https://youtu.be/-UYgORr5Qhg --- https://youtu.be/3GflKh9jlCg https://youtu.be/oPS3gaQJJFQ ... Copied to Clipboard!
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DKBananaSlamma 04/22/23 5:49:43 AM #21: |
ChrisReeve posted... https://youtu.be/-UYgORr5QhgDamn, he can really move in that suit lol --- Neon >_> ... Copied to Clipboard!
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ChrisReeve 04/22/23 5:51:20 AM #22: |
DKBananaSlamma posted...
He's a she lol: https://en.wikipedia.org/wiki/Nao_Kawakita --- https://youtu.be/3GflKh9jlCg https://youtu.be/oPS3gaQJJFQ ... Copied to Clipboard!
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Flauros 04/22/23 5:52:20 AM #23: |
SpiritSephiroth posted... Why is everyone so aggressive here? Did I miss something?What we have in this topic here, is a failure to cope. --- https://i.imgur.com/EX6Md7k.gif https://i.imgur.com/ygAzHKB.mp4 https://i.imgur.com/c84omp7.gif https://i.imgur.com/Hj9RrC6.mp4 ... Copied to Clipboard!
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AI_TechGam3FAQS 04/22/23 6:06:31 AM #24: |
whitelytning posted... Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder. ... Copied to Clipboard!
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cuttin_in_farm 04/22/23 6:12:29 AM #25: |
Wait, people are mad because a transgender woman has her face on a can? Is.. is that it? --- A show of kindness may not do much help, but a show of cruelty may do much harm. ... Copied to Clipboard!
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JuanCarlos1 04/22/23 6:36:16 AM #26: |
Tbf it didnt make sense. If you know your main demographic is a bunch of rednecks then you shouldve known your marketing was going to antagonize them. --- Mas dicen, que en las dimensiones de nuestro ser... hay muchos detalles por conocer... ... Copied to Clipboard!
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MedeaLysistrata 04/22/23 6:40:40 AM #27: |
This is more of a commercial than the horse commercial was --- updated 3/26/2023 https://gamefaqs.gamespot.com/boards/1568-100-presidents ... Copied to Clipboard!
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#28 | Post #28 was unavailable or deleted. |
MedeaLysistrata 04/22/23 6:54:19 AM #29: |
I like Smal --- updated 3/26/2023 https://gamefaqs.gamespot.com/boards/1568-100-presidents ... Copied to Clipboard!
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#30 | Post #30 was unavailable or deleted. |
MedeaLysistrata 04/22/23 7:01:17 AM #31: |
[LFAQs-redacted-quote] I never did get bandwagon confirmed --- updated 3/26/2023 https://gamefaqs.gamespot.com/boards/1568-100-presidents ... Copied to Clipboard!
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Dakimakura 04/22/23 7:02:35 AM #32: |
Da hell is a smal --- "Let the bears pay the bear tax I pay the Homer tax." - Bart Simpson ... Copied to Clipboard!
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Heineken14 04/22/23 7:18:31 AM #33: |
cuttin_in_farm posted... Wait, people are mad because a transgender woman has her face on a can? Yep. Right wi gets are fucking silly. https://imgur.com/jXUusvW.jpeg --- Rage is a hell of an anesthetic. ... Copied to Clipboard!
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#34 | Post #34 was unavailable or deleted. |
deoxxys 04/22/23 7:29:46 AM #35: |
I dont see what they are so mad about, It was difficult to find: https://youtu.be/CVGDPlG42bU Shes awkward at most? --- twylite sprinkle http://tinyurl.com/jeqyas3 https://tinyurl.com/mgvx7h2 ... Copied to Clipboard!
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Thud 04/22/23 9:37:31 AM #36: |
Wow, so Kid Rock and his army of GED holding fuckwits won. Good lord --- Happy birthday to the GROUND! ... Copied to Clipboard!
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PiOverlord 04/22/23 9:49:31 AM #37: |
Well, this is one of those hard things for Bud, and I don't envy the execs there right now. They are in a spot where their main fanbase clashes with the need for the long-term. Bud is your "dad's beer", or heck, maybe even your grandpa's. It's not cool. Bud really wants to reinvent itself for the younger audience, but there is such a clash of ideals between the general youth it's are targeting and the current audience that makes up its fanbase. You can't go all-in either because you still need to do well in the short-term, or else heads will roll, and the company might not be able to recover as other beer companies will be vultures and strike while the iron is hot. Some would call New Coke the worst marketing disaster of all time, but at least, by offering a new product to replace the old, it reminded the everyday American why they loved Coke, and launched Coke right back past Pepsi by just introducing the classic version a few months after removing it. Bud didn't replace its beer, and the fact is, bud is a bad drink anyways. All this potentially did was show them old hags that the world of beer has more to offer, and in theory, better too. --- Number of legendary 500 post topics: 35, 500th posts: 34; PiO ATTN: 6 RotM wins 1, LETTEN MY ARROW FLYEN TRUE ... Copied to Clipboard!
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#38 | Post #38 was unavailable or deleted. |
R1masher 04/22/23 9:58:22 AM #39: |
Thanks Belgium --- R1R1R1R1R1R1 ... Copied to Clipboard!
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AI_TechGam3FAQS 04/22/23 10:05:31 AM #40: |
FactsKeepHurtin posted... Lmfao at everyone having a meltdown over this topic Its funny because I doubt any of them even drink Bud Light ... Copied to Clipboard!
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Dat_Cracka_Jax 04/22/23 10:09:07 AM #41: |
whitelytning posted... Turns out that pissing off the majority of your main market isnt going to help you climb the corporate ladder.What did they do that pissed off the majority of their main market? --- http://img826.imageshack.us/img826/8131/flame201010170949481638.jpg http://img705.imageshack.us/img705/5517/cateyes.gif Rams: 7-9 ... Copied to Clipboard!
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Solid_Snake07 04/22/23 10:21:52 AM #42: |
Her response to all of this is a much bigger fuck up then the partnership. All she had to do was say some vanilla shit like bud light is for everybody. Instead she basically doubled down and said something along the lines of for the brand to continue to be relevant they need to move away from their fratty sense of humor image. Which, regardless of how you view that statement, its generally not a good business strategy to shit on your established clientele base in an attempt to appeal to a new one. --- "People incapable of guilt usually do have a good time" -Detective Rust Cohle ... Copied to Clipboard!
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Vyrulisse 04/22/23 10:28:56 AM #43: |
deoxxys posted... I dont see what they are so mad about, It was difficult to find:That's actually like one of the cutest commercials I've seen in awhile. I wish I could say "I dunno why people are seething" but we all know exactly why sadly. --- http://i.imgur.com/6VeX04D.jpg https://www.youtube.com/watch?v=Wk9mMbOpAaA ... Copied to Clipboard!
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Prismsblade 04/22/23 10:37:44 AM #44: |
devilminion posted... This sets a bad precedent, as it pretty much teaches the MAGAs that if they violently protest, destroy the product, send death threats, etc.. then they can make a company bend to their whims.I mean, who wouldn't that work on up to and including the goverment even? --- 3DS FC:3368-5403-9633 Name: Kaizer PSN: Blackkaizer ... Copied to Clipboard!
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Agent_Stroud 04/22/23 10:39:12 AM #45: |
https://gamefaqs.gamespot.com/a/user_image/1/4/5/AAR6WtAAELIB.jpg --- "We're going to shake things up, Morgan. Like old times." -- Alex Yu, Prey (2017) ... Copied to Clipboard!
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Hornswoggled 04/22/23 10:59:23 AM #46: |
I don't know much about Dylan Mulvaney, but I was under the impression that she was widely disliked, even by a lot of liberals, because her schtick is like an over-the-top, grotesque parody of what being a woman is. ... Copied to Clipboard!
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DKBananaSlamma 04/22/23 11:06:11 AM #48: |
Agent_Stroud posted... https://gamefaqs.gamespot.com/a/user_image/1/4/5/AAR6WtAAELIB.jpglol --- Neon >_> ... Copied to Clipboard!
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Gritty 04/22/23 11:07:11 AM #49: |
Do you geniuses realize their sales increased, right? ... Copied to Clipboard!
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devilminion 04/22/23 11:07:52 AM #51: |
Prismsblade posted... I mean, who wouldn't that work on up to and including the goverment even? Literal bomb threats should not be rewarded --- All Hail https://i.imgur.com/uzIx6Jp.gif ... Copied to Clipboard!
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