Current Events > YouTube silently testing running UP TO 5 ADS before a single video

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MachineJaipur
09/15/22 1:59:20 PM
#1:


https://www.gizmochina.com/2022/09/13/youtube-free-silently-testing-5-ads-before-your-video-starts/

YouTube, the video-sharing social media platform wholly owned by Google, has recently silently implemented a new ad format starting this September 2022. YouTube users who are not subscribed to YouTube Premium, will now receive up to 5 advertisements to be watched, before your video starts.

The news broke out when several YouTube Free users started complaining on Twitter and Reddit that they have been receiving 5 ads instead of 2, before they could watch their YouTube video.

For several YouTube Free users, they reported that they have received 5 unskippable advertisements as opposed to skippable advertisements before a video-watching session, and this caused dissent and upset among the users.
Regarding the matter, YouTube has issued an official reply on Twitter acknowledging the situation and stated that the new 5-ad phenomenon could happen to YouTube users with the companys certain type of ad format called bumper ads. As explained by YouTube, these bumper ads are short-form ads on the platform that are typically 6 seconds long, and unfortunately unskippable.

https://twitter.com/TeamYouTube/status/1567609289283457025

Currently not all YouTube Free users are experiencing the 5 ads before your video starts situation, so it seems like YouTube is currently testing out the waters among selected YouTube Free users. As of now, most users of YouTube Free are only receiving up to 2 ads before their video starts, but it is not known whether the 5-ad format change will be rolled out to all YouTube Free users soon.
Lastly, YouTube reiterates that if both Free and Premium users have any feedback regarding YouTubes ad policy, users can always send feedback directly to the company via the Send Feedback tool on the companys video-sharing platform.

The sweet embrace of death is preferable to this Hellish ad landscape we're about to find ourselves in.
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EmbraceOfDeath
09/15/22 2:02:53 PM
#2:


MachineJaipur posted...
https://www.gizmochina.com/2022/09/13/youtube-free-silently-testing-5-ads-before-your-video-starts/

The sweet embrace of death is preferable to this Hellish ad landscape we're about to find ourselves in.
Amen.

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Kombucha
09/15/22 2:05:42 PM
#3:


Can't imagine being bullied into premium like this.

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CalosiaTana
09/15/22 2:06:29 PM
#4:


Soon it will be 5 ads on free 2 on premium

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TaylorHeinicke
09/15/22 2:06:39 PM
#5:


clickbait. they're only 6 seconds so it's still only 30 seconds tops.

also obligatory >not using adblock in year of our lord 20xx

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ZevLoveDOOM
09/15/22 2:08:46 PM
#6:


so 5 ads in succession at 6 seconds each.

i mean, i hate ads but its not the end of the world...
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Giant_Aspirin
09/15/22 2:08:50 PM
#7:


i might finally start blocking them.

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Northlane
09/15/22 2:10:14 PM
#8:


Haven't seen a YouTube ad in years because of vanced

People do sponsored segments now that I skip through

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MICHALECOLE
09/15/22 2:11:23 PM
#9:


Kombucha posted...
Can't imagine being bullied into premium like this.
You could just not use YouTube
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wackyteen
09/15/22 2:11:47 PM
#10:


CalosiaTana posted...
Soon it will be 5 ads on free 2 on premium
I pay for Premium and have since the early days of YouTube Red.

I would stop paying immediately.

My adhd can't handle the amount of ads YouTube wants to shove on us. I'd just mentally check out.

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Kombucha
09/15/22 2:11:53 PM
#11:


MICHALECOLE posted...
You could just not use YouTube

I'll just continue using an adblocker thanks.

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MICHALECOLE
09/15/22 2:12:43 PM
#12:


Kombucha posted...
I'll just continue using an adblocker thanks.
Youre welcome
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Error1355
09/15/22 2:14:24 PM
#13:


wackyteen posted...
I pay for Premium and have since the early days of YouTube Red.

I would stop paying immediately.

My adhd can't handle the amount of ads YouTube wants to shove on us. I'd just mentally check out.
I also am grandfathered in on the YouTube Red pricing, and if they are going to show me ads anyway I'll cancel that shit ASAP and just get a better adblocker.

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Jerry_Hellyeah
09/15/22 2:16:48 PM
#14:


"Silently testing" and "secretly"? Learn to fucking communicate like a human being instead of a buzzfeed article.

The ads take up your screen and play at the selected media volume. I don't think theres a universal that exists where I'm stupid enough to describe that as secretive.

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wackyteen
09/15/22 2:17:31 PM
#15:


Error1355 posted...
I also am grandfathered in on the YouTube Red pricing, and if they are going to show me ads anyway I'll cancel that shit ASAP and just get a better adblocker.
I have no idea what I pay.

I had to take a break last time I was in Kuwait due to it not being supported at the time in country.

Picked it back up in early 2017.

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Alucard188
09/15/22 2:17:47 PM
#16:


Buy YouTube Premium or fuck you.

- Google Inc

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DKBananaSlamma
09/15/22 2:17:50 PM
#17:


God help us all

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Alucard188
09/15/22 2:19:47 PM
#18:


Error1355 posted...
I also am grandfathered in on the YouTube Red pricing, and if they are going to show me ads anyway I'll cancel that shit ASAP and just get a better adblocker.

Same. I share Premium with my roommate and a friend of ours, but I would cancel that shit so fast if they started showing us ads.

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MachineJaipur
09/16/22 10:26:29 AM
#19:


https://gamefaqs.gamespot.com/a/user_image/5/4/4/AAecKNAADrfA.jpg

Yes, we said 5 ads but what about 10?
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Questionmarktarius
09/16/22 10:28:27 AM
#20:


Northlane posted...
People do sponsored segments now that I skip through
https://sponsor.ajay.app/
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itachi15243
09/16/22 10:28:34 AM
#21:


I've had YouTube premium since it came out, and I actually quite like it.

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s0nicfan
09/16/22 10:31:01 AM
#22:


TaylorHeinicke posted...
clickbait. they're only 6 seconds so it's still only 30 seconds tops.

also obligatory >not using adblock in year of our lord 20xx

Well keep in mind that:
  1. edge and chrome are about to make it impossible for ad blockers to block YouTube videos soon
  2. You can't install an ad blocker on any device that runs YouTube as an app. So if you watch it through a console, or your tv, or a Roku box, or a fire stick, or anything like that you have no choice but to watch the ads.

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AirFresh
09/16/22 10:34:00 AM
#23:


Northlane posted...
Haven't seen a YouTube ad in years because of vanced

People do sponsored segments now that I skip through
Look up SponsorBlock

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AablMind
09/16/22 10:35:55 AM
#24:


Love drinking the tears of people like Linus who purport that adblock==piracy, even though I know they're only crying out about it because it cuts into their profit.

Can't imagine not using a YouTube clone that blocks ads and skips in-video ad segments

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CADE_FOSTER
09/16/22 10:36:04 AM
#25:


If you ever used tubi they run 6 ads most of the time YouTube sucks with ads I used it with ublock and sponsorblock
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FL81
09/16/22 11:58:11 AM
#26:


s0nicfan posted...
You can't install an ad blocker on any device that runs YouTube as an app. So if you watch it through a console, or your tv, or a Roku box, or a fire stick, or anything like that you have no choice but to watch the ads.
It's gotten to the point where I just gotta hook up my laptop to the TV if I want to watch anything >_>

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Solar_Crimson
09/16/22 12:00:39 PM
#27:


Thank god for uBlock Origin. I never see ads on Youtube so long as I'm in a browser.

FL81 posted...
It's gotten to the point where I just gotta hook up my laptop to the TV if I want to watch anything >_>
That's what I do as well. I use my old Windows 7 laptop for Disney+, Hulu, and some Youtube videos.

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UnholyMudcrab
09/16/22 12:04:59 PM
#28:


There has to be a breaking point with this somewhere, surely.

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Thompson
09/16/22 12:20:03 PM
#29:


Adblock = YouTube
No adblock = AdTube

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Jerry_Hellyeah
09/16/22 12:20:55 PM
#30:


UnholyMudcrab posted...
There has to be a breaking point with this somewhere, surely.

That breaking point is when advertisers stop paying out for ads that dont get seen.

I'll gladly watch ads if it gets YouTubers to shut the fuck up about YouTube.

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R1masher
09/16/22 12:32:45 PM
#31:


I like ads

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WrestlinFan
09/16/22 12:38:35 PM
#32:


I buy premium so I can listen to videos in the background at work. I could use Vanced but don't feel like learning it. Plus it's a family account so isn't too expensive.

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CADE_FOSTER
09/16/22 12:56:28 PM
#33:


UnholyMudcrab posted...
There has to be a breaking point with this somewhere, surely.
Nope because they have zero competition tons of trillion and billion dollar companies could try but they dont for a reason its hugely expensive to host all that bandwith and storage
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OwlRammer
09/16/22 1:00:36 PM
#34:


itachi15243 posted...
I've had YouTube premium since it came out, and I actually quite like it.
this, I watch alot on my iphone so it's nice to not see any ads anymore + youtube music is pretty cool

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Ilishe
09/16/22 1:00:56 PM
#35:


It's time for the nukes, Skynet.

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Trumpo
09/16/22 1:05:38 PM
#36:


Sponsorblock and Youblock origin are a blessing also YouTube revanced.

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FunkyCat
09/16/22 1:09:39 PM
#37:


And google is intending to nuke adbkockers as well.

YouTube will be miserable.

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Lord_Shadow
09/16/22 1:11:46 PM
#38:


s0nicfan posted...
You can't install an ad blocker on any device that runs YouTube as an app. So if you watch it through a console, or your tv, or a Roku box, or a fire stick, or anything like that you have no choice but to watch the ads.
Not completely true I still have YouTube vanced on my phone that is the YouTube app that blocks ads even in video ads from the creators

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FL81
09/16/22 1:13:01 PM
#39:


for Android users
https://github.com/polymorphicshade/NewPipe

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trappedunderice
09/16/22 1:17:39 PM
#40:


I watch youtube on my ps4 and it's getting pretty annoying with the before video double ads then 15 second unskippable midroll ads every 2 or 5 minutes. I know you can press the ! Icon and skip some but not every time.
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CADE_FOSTER
09/16/22 2:03:43 PM
#41:


Cant nuke firefox baby
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