Current Events > Aunt Jemima is being rebranded as Pearl Milling Company

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pogo_rabid
02/10/21 1:32:51 AM
#1:


https://twitter.com/WSJ/status/1359389174990839809

Jesus christ what an awful name

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SomeLikeItHoth
02/10/21 1:33:54 AM
#2:


Imagine being offended over a brand name that has existed for decades.

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1337toothbrush
02/10/21 1:34:56 AM
#3:


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Wii_Shaker
02/10/21 1:36:10 AM
#4:


1337toothbrush posted...
Imagine caring about a company rebrand.
I can't say I care but I agree that it's a bad name. Who picks this shit?

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Irony
02/10/21 1:36:16 AM
#5:


That sounds really dumb and looks it on the box. Hopefully they go out of business.

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SomeLikeItHoth
02/10/21 1:36:27 AM
#6:


Wii_Shaker posted...
I can't say I care but I agree that it's a bad name. Who picks this shit?
SJWs.

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hockeybub89
02/10/21 1:36:44 AM
#7:


SomeLikeItHoth posted...
Imagine being offended over a brand name that has existed for decades.
I know who I'm talking to, but I'm pretty sure plenty of bad things existed for decades or longer before people got "offended" enough to change them.

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UnfairRepresent
02/10/21 1:38:44 AM
#8:


Fun fact: I literally had ever heard of this brand until the controversy.

So I got like no stake in this

Which made me laugh out loud at how mad people got. Even if the name "Aunt Jemima" offends you for some reason, how the fuck often are you looking at pancake mix boxes?

I literally never saw a single one or an advert or heard anyone talk about it yet it ruined your life?

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shnangyboos
02/10/21 1:38:46 AM
#9:


One small step for poc, one giant leap for pockind.

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Irony
02/10/21 1:39:57 AM
#10:


UnfairRepresent posted...
how the fuck often are you looking at pancake mix boxes?

Uh every time I buy pancake mix?

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NightRender
02/10/21 1:40:50 AM
#11:


Is Pearl Milling a name, or is it describing the act of grinding jewels?

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pogo_rabid
02/10/21 1:41:01 AM
#12:


I don't particularly care, but this is my go to pancake brand. This is like the most bland, shitty name they could have come up with. At least give it something with a little bit of spice and flair

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WilliamPorygon
02/10/21 1:41:43 AM
#13:


I feel like they came up with that name by stabbing a dictionary twice

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Guerrilla Soldier
02/10/21 1:44:33 AM
#14:


it's really terrible branding and marketing. they really couldn't hire a decent company to help them with a better design and a shorter name that rolls off the tongue? are they hoping to shorten it to "PMC" in the near future or something?

pretty terrible direction

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Wii_Shaker
02/10/21 1:45:11 AM
#15:


NightRender posted...
Is Pearl Milling a name, or is it describing the act of grinding jewels?
Wow. So generic and uninspired.

Considering how iconic their brand is, it takes some balls for them to make this move.

It was an offensive mascot. It had to go.

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Irony
02/10/21 1:47:35 AM
#16:


Wii_Shaker posted...
It was an offensive mascot.
Her descendants say otherwise.

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SomeLikeItHoth
02/10/21 1:48:02 AM
#17:


Wii_Shaker posted...
It was an offensive mascot. It had to go.
What made it offensive?

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ImmatureContent
02/10/21 1:49:30 AM
#18:


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Naysaspace
02/10/21 1:49:46 AM
#19:


How much will this go for on ebay?


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(edited 1/18/2021 6:36:37 AM)
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Rhylos
02/10/21 1:49:54 AM
#20:


SomeLikeItHoth posted...
What made it offensive?

Her skin color.
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Autocraticus
02/10/21 1:55:38 AM
#21:


Pearl?!

Why it gotta be white!
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Trumble
02/10/21 1:56:13 AM
#22:


What a dumb name. Literally "Current Events" would've been a better name even.

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pogo_rabid
02/10/21 1:56:15 AM
#23:


What about like "Aunt Pearl" that would work

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Naysaspace
02/10/21 2:00:53 AM
#24:


Alright guys, time to go home. We beat racism. Good job everyone

-SJWs, probably

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(edited 1/18/2021 6:36:37 AM)
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Wii_Shaker
02/10/21 2:03:02 AM
#25:


SomeLikeItHoth posted...
What made it offensive?
It was based on a black mammie stereotype. Don't pretend like you don't know, Hoth.


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Schwarz
02/10/21 2:07:28 AM
#26:


What an absolutely boring, generic name and package.

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JTilly
02/10/21 2:10:04 AM
#27:


Lame

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KStateKing17
02/10/21 2:21:30 AM
#28:


Irony posted...
Her descendants say otherwise.
*Their
There was more than one Jemima portrayals.

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#29
Post #29 was unavailable or deleted.
Bio1590
02/10/21 2:25:45 AM
#30:


They literally could've just changed it to like "Aunt's" with no mascot or logo and it would've been better lol
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Axiom
02/10/21 2:30:01 AM
#31:


Wii_Shaker posted...
It was based on a black mammie stereotype. Don't pretend like you don't know, Hoth.
Hoth posts white supremacist shit on reddit and likely on stormfront as well so yeah he definitely does
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Middle hope
02/10/21 2:49:24 AM
#32:


Should have kept the name and replaced her with a white lady in the same outfit.

Nobody would care. Same with landolakes and uncle ben.

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bnui_ransder
02/10/21 3:03:23 AM
#33:


Should have changed it to Aunt's Best with the same font

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Caroniver
02/10/21 3:39:29 AM
#34:


Wii_Shaker posted...
It was based on a black mammie stereotype. Don't pretend like you don't know, Hoth.
A lot of people don't know. Because that stereotype isn't in use anymore. And while the original Aunt Jemima loho looks pretty bad, the more recent ones have all just been "smiling black woman with a headscarf". While it may have roots in racism, there aren't loads of people walking into a store, looking at a bottle of Aunt Jemima, seeing her headscarf, and going into fits of rage.
And to the 7 people who are doing that, they need to get their priorities checked.

EDIT oh if that guy's a white supremacist then yeah he probably knows and uses all the stereotypes.

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