Current Events > Last night's Grammys were the lowest rated in history

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The Admiral
01/29/18 3:19:53 PM
#1:


https://deadline.com/2018/01/grammy-ratings-kendrick-lamar-hillary-clinton-bruno-mars-james-corden-cbs-1202272416/

Maybe it was the more than three and a half hour run time, maybe it was the surprise Hillary Clinton cameo and political stances than seemed to take up more airtime than the music or maybe it was the move to a January broadcast that hobbled last nights Grammys. Regardless of the reason, somewhere the 60th annual Grammy Awards lost the groove at least when it comes to ratings and viewers.

James Cordens second kick at the Grammy host can last night saw 19.81 million tune into watch musics supposedly biggest night. Thats down 24% from the final viewership of the February 12, 2107 Grammys and the worst the CBS aired ceremony has done since 2009.

Among the key demographic of adults 18-49, Sundays Bruno Mars topping Grammys snagged a 5.9. Coming off metered market ratings earlier today that projected an all-time ratings low, the demo result has fallen 24% from the 59th annual Grammys to hit that rock bottom result.


I didn't watch it either.
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darkphoenix181
01/29/18 3:21:40 PM
#2:


These shows are just about politics these days rather than music. No surprise.
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ThePrinceFish
01/29/18 3:21:46 PM
#3:


Televised left wing political rally featuring musical guests falls flat.
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darkphoenix181
01/29/18 3:22:50 PM
#4:


Also, why watch it when you can find who won on the internet just hours after it airs?
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Zack_Attackv1
01/29/18 3:23:17 PM
#5:


All of these award shows have turned into glorified publicity stunts.
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gnomefromnome
01/29/18 3:24:02 PM
#6:


https://www.gamefaqs.com/boards/400-current-events/76257105
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The Admiral
01/29/18 3:24:03 PM
#7:


darkphoenix181 posted...
Also, why watch it when you can find who won on the internet just hours after it airs?


The Grammys should theoretically be the most watchable award show since it has musical performances.
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CableZL
01/29/18 3:25:11 PM
#8:


I haven't watched the grammy's in years. Like darkphoenix181 said, I can just find out who won on the internet instead of spending hours watching.
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TheVipaGTS
01/29/18 3:25:46 PM
#9:


The Admiral posted...
darkphoenix181 posted...
Also, why watch it when you can find who won on the internet just hours after it airs?


The Grammys should theoretically be the most watchable award show since it has musical performances.

How is it any different from any other tv show? A lot of people dont sit down and watch tv anymore. They stream episodes later and watch it on their own time. The Grammy performance are no different. The only thing people care about seeing live these days are sports.
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John_Galt
01/29/18 3:25:50 PM
#10:


I'm shocked that people didn't want to spend their evening watching ultra liberals whine about trump for 3+ hours
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#11
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darkphoenix181
01/29/18 3:25:56 PM
#12:


The Admiral posted...
darkphoenix181 posted...
Also, why watch it when you can find who won on the internet just hours after it airs?


The Grammys should theoretically be the most watchable award show since it has musical performances.


The Oscars and Golden Globes have jokes though.
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Funbazooka
01/29/18 3:26:18 PM
#13:


I'm not sure who James Corden is. Some talk show host?
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Nostradumbass
01/29/18 3:26:22 PM
#14:


Music sucks now anyway
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Antifar
01/29/18 3:26:54 PM
#15:


The Admiral posted...


The Grammys should theoretically be the most watchable award show since it has musical performances.


But is anybody gonna sit through all those performances? Like, what's the venn diagram of people who want to see Kendrick Lamar and Elton John?
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Antifar
01/29/18 3:27:32 PM
#16:


Funbazooka posted...
I'm not sure who James Corden is. Some talk show host?

He's CBS' late night guy, after Colbert. I've seen him described as "British Kevin James," which seems kinda damning.
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darkphoenix181
01/29/18 3:28:28 PM
#17:


Funbazooka posted...
I'm not sure who James Corden is. Some talk show host?


Never seen those riding in the car singing with this celebrity on youtube?
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Funkydog
01/29/18 3:29:42 PM
#18:


Funbazooka posted...
I'm not sure who James Corden is. Some talk show host?

British TV actor turned American talk show host
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Kamala_Harris
01/29/18 3:31:25 PM
#19:


I don't think it's all politics I think people just don't give as much of a shit about these things anymore
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Funbazooka
01/29/18 3:43:22 PM
#20:


darkphoenix181 posted...
Funbazooka posted...
I'm not sure who James Corden is. Some talk show host?


Never seen those riding in the car singing with this celebrity on youtube?

Nope
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mcpwnia
01/29/18 3:46:22 PM
#21:


Antifar posted...
Funbazooka posted...
I'm not sure who James Corden is. Some talk show host?

He's CBS' late night guy, after Colbert. I've seen him described as "British Kevin James," which seems kinda damning.

Kevin James is actually funny
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darkphoenix181
01/29/18 3:46:52 PM
#22:


Kamala_Harris posted...
I don't think it's all politics I think people just don't give as much of a shit about these things anymore


Probably because we have a lot more free entertainment that ever before.

Back in the day whatever the big networks put on got watched because TV was pretty much it.

Now I can go to hulu or youtube or crunchyroll and choose what I want to watch instead.
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DragonGirlYuki
01/29/18 3:47:32 PM
#23:


Too political. Might be the same reason why people are watching the NFL less.
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Kolibri X
01/29/18 3:48:48 PM
#24:


These things are relics in addition to being boring and self-indulgent.
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soulunison2
01/29/18 3:48:59 PM
#25:


Nah the royal rumble was the same night
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#26
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#27
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BillWardsPants
01/29/18 5:09:05 PM
#28:


Besides the obvious leftist propaganda, does anyone even care about modern music?
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MrBobGray
01/29/18 5:10:45 PM
#29:


I cant name one person who cares about the Grammys.
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Delirious_Beard
01/29/18 5:12:18 PM
#30:


there wasn't much worth watching after kendrick's performance

the less people watching awards shows the better i say
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s0nicfan
01/29/18 5:16:06 PM
#31:


The Admiral posted...
Among the key demographic of adults 18-49


Half that demographic probably doesn't even have cable anymore.
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FrisbeeDude
01/29/18 5:17:41 PM
#32:


s0nicfan posted...
The Admiral posted...
Among the key demographic of adults 18-49


Half that demographic probably doesn't even have cable anymore.


There is no need to watch the Grammys live. Anyone who even halfway knows how to use social media can get everything interesting that occurs online.
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Makeveli_lives
01/29/18 5:22:21 PM
#33:


Grammy's play it safe every year with the winners. Especially album of the year. Its always an old school sound that takes it instead of modern, innovative, thought provoking music that pushes the genre in a new direction.
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The Admiral
01/29/18 9:05:07 PM
#34:


Spooking posted...
I'm not shocked. The Grammy's turned into propaganda.


The Hillary appearance has been getting criticized from all types.
https://nypost.com/2018/01/29/nikki-haley-thinks-hillarys-cameo-ruined-the-grammys/
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ehhwhatever
01/29/18 9:06:25 PM
#35:


They can't just leave people alone.
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Nostradumbass
01/29/18 9:09:37 PM
#36:


The Admiral posted...
Spooking posted...
I'm not shocked. The Grammy's turned into propaganda.


The Hillary appearance has been getting criticized from all types.
https://nypost.com/2018/01/29/nikki-haley-thinks-hillarys-cameo-ruined-the-grammys/

ugh, she needs to go somewhere quiet to live out her days.
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Darmik
01/29/18 9:10:55 PM
#37:


lol at people trying to blame politics.

Why would people spend hours watching people win awards in the year 2018? We aren't stuck with broadcast TV anymore. We have so many alternatives these days.

Is there a single award show that isn't plummeting in the ratings? Probably the VGA's but people watch that for trailers and it's all online.
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#38
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Vamp_Aubrey
01/29/18 9:15:44 PM
#39:


i didnt even know the grammys were on until i scrolled through the tv guide last night
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sktgamer_13dude
01/29/18 9:17:05 PM
#40:


Who the fuck watches award shows. Theyre always just there and the awards dont always go to the best thing that year. Its all whos record/production company can pay the voters more.

LOL at anyone thinking its cause its political.
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chill02
01/29/18 9:17:19 PM
#41:


Why would I watch the Grammy's? I don't like pop music.
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Xelltrix
01/29/18 9:17:35 PM
#42:


I've never watched these things to begin with, I don't really get the interest. Not like I had a say in the voting (right? A committee decides these things, don't they?) so I really don't care who they think is the best X or Y.
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Tyranthraxus
01/29/18 9:17:45 PM
#43:


The Admiral posted...
darkphoenix181 posted...
Also, why watch it when you can find who won on the internet just hours after it airs?


The Grammys should theoretically be the most watchable award show since it has musical performances.


Music though is one of those divisive topics. If you get someone who doesn't like rap, and you play rap at the grammies, you're going to end up pissing off everyone who doesn't like rap.
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SpreadManning
01/29/18 9:23:06 PM
#44:


Good. Fuck leftist wank fests.
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Makeveli_lives
01/30/18 4:46:21 PM
#45:


Tyranthraxus posted...
The Admiral posted...
darkphoenix181 posted...
Also, why watch it when you can find who won on the internet just hours after it airs?


The Grammys should theoretically be the most watchable award show since it has musical performances.


Music though is one of those divisive topics. If you get someone who doesn't like rap, and you play rap at the grammies, you're going to end up pissing off everyone who doesn't like rap.

https://www.youtube.com/watch?v=8driwcHRKQQ


I defy you to name a better performance that night then this.
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