Current Events > What are millennials killing today?

(+) Yeah! (+)

The beer industry, apparently

http://www.businessinsider.com/millennials-are-killing-beer-2017-7
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I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price
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Instead of typing out everything im just gonna say everything.
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I don't really agree with the general theory of the article. If anything, a huge boom in the microbrew industry has led millenials to drink local, causing the major distributors who've been selling the same watered down piss for years to start to hurt. If anything, this is basic capitalism at work.
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

Beer is delicious you shut your whore mouth!!
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

Drink better beer.
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

I agree with this
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Beer, television, cars...

Maybe it's just me but millennials seem to be doing everyone a service.
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TendoDRM posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

Drink better beer.

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Glad that millenials are intelligent enough to not be chavs/white trash drinking bud light all day or spending 6 hours a day in the pub.

I love how it's always our fault when we don't want to play ball and support shitty products, businesses, activities, etc.

Fuck diamonds, fuck sports, fuck crappy watered down beer, fuck most gambling, wasteful vehicles, fuck marriage, fuck chain restaurants with no value and taste, fuck all the stupid shit our folks did to squander wealth with hedonistic idiocy.
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

Beer can be good but it's very rare that I find one I like.
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ManSpread posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price

There are $14 half gallons in Virginia.

I feel my fellow millenials get a little butt hurt at these articles. It's not saying we're bad people for not doing x. It's just saying "hey the trend of millennials is they don't like buying x because y has changed, so if you're in that in that industry be aware if you want to survive"

Millennial bashing is ruining my self-esteem and worth as a person.

"Complaining about it is just proving everyone who says millennials are a do-nothing, whiner generation right."

...
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I'm a millennial but I don't drink beer because it tastes like shit.
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s0nicfan posted...

I don't really agree with the general theory of the article. If anything, a huge boom in the microbrew industry has led millenials to drink local, causing the major distributors who've been selling the same watered down piss for years to start to hurt. If anything, this is basic capitalism at work.

I agree. Millennials are not going to be drinking 18/24 packs of bud or miller, but 6 or 12 packs of craft beer. The big beer companies make up a substantial amount of the market, so when millennials refuse to buy those, the overall market is going to go down. What the article misses is that it's not millennials disliking beer - it's millennials disliking shitty big beer products and going for craft and microbrews. Which, ultimately is a good thing because independent brewers get shafted all the time but now the craft beer industry is stronger than ever - which is how it should be.
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Isn't this capitalism at work? If the big breweries want people to buy their product, make a better product.
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

liquor is disgusting
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Good. Beer prices will go down
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HydraSlayer82 posted...

Isn't this capitalism at work? If the big breweries want people to buy their product, make a better product.

Ideally, but big businesses have shown time and again that they don't really care about a free market and just want to be able to control everything for max profits.
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_Near_ posted...

The big beer companies make up a substantial amount of the market, so when millennials refuse to buy those, the overall market is going to go down. What the article misses is that it's not millennials disliking beer - it's millennials disliking shitty big beer products and going for craft and microbrews.

The article notes lowered expectations for Sam Adams.
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s0nicfan posted...

I don't really agree with the general theory of the article. If anything, a huge boom in the microbrew industry has led millenials to drink local, causing the major distributors who've been selling the same watered down piss for years to start to hurt. If anything, this is basic capitalism at work.

Exactly. All that's happening right now is that people aren't settling for the shite that boomers did. That's not a sleight on boomers, either. They drunk what was available. But now people have woken up to the fact that you can drink quality beer instead of Miller or Coors, and it's having a positive effect on the industry.

Such nonsense really, do they expect people to just stop drinking beer? No. The beer industry is changing, that's all.
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Antifar posted...

_Near_ posted...

The big beer companies make up a substantial amount of the market, so when millennials refuse to buy those, the overall market is going to go down. What the article misses is that it's not millennials disliking beer - it's millennials disliking shitty big beer products and going for craft and microbrews.

The article notes lowered expectations for Sam Adams.

Yeah, but the tone of the article is that millennials prefer other liquors and wine over beer in general. Which I don't think is completely true. The fact that they don't mention craft beer or microbrews at all is astounding.
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_Near_ posted...

Antifar posted...

_Near_ posted...

The big beer companies make up a substantial amount of the market, so when millennials refuse to buy those, the overall market is going to go down. What the article misses is that it's not millennials disliking beer - it's millennials disliking shitty big beer products and going for craft and microbrews.

The article notes lowered expectations for Sam Adams.

Yeah, but the tone of the article is that millennials prefer other liquors and wine over beer in general. Which I don't think is completely true. The fact that they don't mention craft beer or microbrews at all is astounding.

I'd like to see the stats on homebrewing kits. I bet that's exploded.
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pinky0926 posted...

I'd like to see the stats on homebrewing kits. I bet that's exploded.

Same. I've tried some good brews made by friends.

As well as some terrible cider.
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ManSpread posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price

Lol. There's plenty of veer more expensive than plenty of wine. It's not like wine or liquor is inherently more expensive than beer by any means.

And all red wine is gross and many beers are great Imo.
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420 blaze it, IMO.
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Killing the beer industry? By that do they just mean the cheap mass market shit like budweiser?

Last I checked the craft beer industry has never been better. Good riddance to old cheap mass market shit I say.
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Antifar posted...

_Near_ posted...

The big beer companies make up a substantial amount of the market, so when millennials refuse to buy those, the overall market is going to go down. What the article misses is that it's not millennials disliking beer - it's millennials disliking shitty big beer products and going for craft and microbrews.

The article notes lowered expectations for Sam Adams.

Sam Adams hasn't been craft/micro in a long time now and kind of did themselves in with their success. They showed there could be an alternative to Bud/Miller/Coors and paved the way for literally thousands of new breweries to come in. The people who will shun BMC in favor of Sam Adams are also people who are more likely to support their local brews, of which there are now more than ever.

pinky0926 posted...

I'd like to see the stats on homebrewing kits. I bet that's exploded.

I don't have any stats but Budweiser's parent company just bought out two of the leading home brew supply companies. I don't think they did that for no reason.
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Liberals posted...

I don't have any stats but Budweiser's parent company just bought out two of the leading home brew supply companies. I don't think they did that for no reason.

So they're going the videogame publisher route? "If we can't beat them, become their sole supplier"
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The microbreweries will become the next big beer companies that will lower their products quality and implode while a new round of microbreweries pop up to keep the cycle going
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HydraSlayer82 posted...

Isn't this capitalism at work? If the big breweries want people to buy their product, make a better product.

yes it is
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CanuckCowboy posted...

ManSpread posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price

Lol. There's plenty of veer more expensive than plenty of wine. It's not like wine or liquor is inherently more expensive than beer by any means.

And all red wine is gross and many beers are great Imo.

piss beer is cheaper than wine or mixed drinks to get fucked up on
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ManSpread posted...

piss beer is cheaper than wine or mixed drinks to get fucked up on

Meh, not cheaper than crappy vodka or everclear.
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This topic was better the last time it was made
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EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

You're not drinking good beer if you're drinking piss water.
Unfortunately all the major breweries in the US make watered down garbage so

slipknirvana posted...

ManSpread posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price

There are $14 half gallons in Virginia.

I'd rather piss into my own mouth than drink beer that was so cheap it cost $14 per half gallon.

Good beer is expensive.
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ChromaticAngel posted...

slipknirvana posted...

ManSpread posted...

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

price

There are $14 half gallons in Virginia.

I'd rather piss into my own mouth than drink beer that was so cheap it cost $14 per half gallon.

Good beer is expensive.

Meant Vodka. I have only liked one craft beer I tasted though. Dead Rise.

EternalDivide posted...

I'm no millennial but I've never understood why so many people prefer what tastes like a bucket of piss left out in the sun (beer) over a nice mixed drink, a straight shot or a glass of wine.

Also this argument is stupid.

"Beer tastes gross. Instead let me drink this vinegar with sugar in it."

Yeah yeah, I know you're going to say "There are wines that taste good!" and it's the same with beer.

And mixing Orange Juice with rubbing alcohol I mean Vodka isn't really that much of an upgrade.
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CanuckCowboy posted...

And all red wine is gross

I'm sorry you feel this way.
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As has been said, the craft market is changing the industry. Big Beer is terrified of this and have been scrambling to do anything they can to keep their grip, most notably buying out successful microbreweries but the sheer number of breweries popping up offsets that. What they want to do is buy so many small breweries and keep them as fronts that people don't know what they're really buying. Before long, they'll be able to crowd out small brewers and maintain their grip.

Lots of breweries are thankfully resistant to those kind of predatory practices that help them do that and keep all the pluses of local breweries going. I have I think nearly 20 breweries within an hour drive from me with a huge variety of products far preferable to Budweiser and the like. I do not buy anything from AB and limit how much I spend on other Big Beer companies' products, which is easy as hell because of the sheer number of choices I have. Anything I could get from them I can get from another brewery and have a much better experience.

ChromaticAngel posted...

I'd rather piss into my own mouth than drink beer that was so cheap it cost $14 per half gallon.

A half gallon is not even a six pack. $14 for a six pack is either a quality beer or a store with shitty prices.

ManSpread posted...

piss beer is cheaper than wine or mixed drinks to get fucked up on

Not if you're including bum wine. That's usually not much more expensive than malt liquor and has a much higher abv than any of them.
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s0nicfan posted...

I don't really agree with the general theory of the article. If anything, a huge boom in the microbrew industry has led millenials to drink local, causing the major distributors who've been selling the same watered down piss for years to start to hurt. If anything, this is basic capitalism at work.

Best post. Monopolies undermine quality; the competition improves it. The butthurt from the old giants creates attack articles.
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Who drinks beer for taste? It's for making social gatherings less tense...you want something tasty you get some bourbon and mix it with coke or pepsi.
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ZeroX91 posted...

Who drinks beer for taste? It's for making social gatherings less tense.

That's what wine's for.
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DuffBeer posted...

A half gallon is not even a six pack. $14 for a six pack is either a quality beer or a store with shitty prices.

Most of the beer I drink comes in 4-packs and costs more than $14.

But yeah states/counties might have wildly different levels of taxes that factor in as well.
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