It feels like there's been a lot of contests over the past couple of years. One of the big reasons why Zelda stuff wins is because they're so close together. If there was a long hiatus from these contests, maybe that could get something new and fresh to appear.
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Microsofts's "10 Year Plan" for 360- RROD, no new first party games, no BC, p2p online, gimmicks, abandoning hardcore for kids