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TopicWendy's backtracks on surge pricing.
realnifty1
02/28/24 11:54:28 AM
#33:


LeoRavus posted...
So was the other topic a typical example of the internet misquoting or were they testing public reaction?

I would think it was an actual mis-report. The business model of fast food doesn't really support surge pricing. Surge pricing exist to help offset demand so that a provider can keep up ( and with something like ride share it is also to entice more drivers to hop on ). In fast food they are most profitable when the store is slammed.because labor utilization is higher and a full parking lot/drive-thru acts as a limiting factor without needs to increase pricing.

If anything they would want to raise prices when it is slow, because that is when they are more likely to be losing money as labor costs are exceeding the revenue generated.
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