Usage of the app falls drastically, faster than anyone expected:
1) Daily Active Users dropped from a peak of 45 million when it launched on July 6 to 28 million on July 13. That's approximately 38% lower.
2) Time spent per user has tanked from 20 mins on July 7 to around 5 mins by July 11. That's a 75% reduction in usage over 4 days!
During the same period, Twitter metrics remained virtually unchanged. The exodus many feared yet again did not materialize.
On Friday I tweeted on Tuesday and Wednesday, the app's daily active users (the metric that matters) were down about 20% from Saturday, and the time spent per user was down 50%, from 20 minutes to 10 minutes. These numbers were concerning for Meta at the time, and today things have gotten a lot worse.
This is getting embarrassing for Meta as their app is fast becoming a background download that hardly anyone uses.
This is the exact concern many voiced: Some of Instagrams 2.3 billion users will download the app, yet no one will end up using it.
https://twitter.com/MarioNawfal/status/1680926125000646656
https://www.youtube.com/watch?v=AyMT7faxWGc
Don't worry! Threads will make a comeback and force Twitter into irrelevancy because.. elon musk evil bad free speech man!