LogFAQs > #969524998

accord posted...

why exactly is new jeans so successful? I Iike their song hype boy, but they seem to be a pretty typical girl group.

Hmmmmm. I think a few factors.

1. Their title songs are just that good. You can't find a celebrity in South Korea not covering or dancing to Hype Boy. JYP himself just got some buzz for dancing to it just last night at a music show.
2. The members are all objectively very pretty and have personalities to match. Makes it really easy to stan them
3. They're very strong performers right out the gate, so they're not just a collection of pretty faces. For rookies, they are already performing at college festivals, KCON and going to awards shows
4. They have the power of Hybe Entertainment (formerly BigHit and responsible for a group you maybe heard of called BTS) and their CEO, Min Hee-jin, is SM's former creative director, responsible for branding Girls' Generation, f(x) and Red Velvet during her tenure

So their outstanding success right out the gates isn't too surprising when you look at these factors.

You may disagree, but a popular sentiment I've seen on forums and across social media is that they have a very natural girls-next-door vibe to them that distinguishes them from other active girl groups.